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Hotel KPI or Hotel Key Performance Indicator is the value that can be measured and which lets you set a standard to measure the success rate of your hotel business as to how is it faring in the market. KPI in hospitality industry is also used to find out if or not you are on the right track to meet the targets set.
According to 2023 predictions from wireless infrastructure analysts Maravedis, WiFi 6 will continue its fast marketpenetration due to its ability to “deliver significant KPI improvements, particularly high throughput, reduced latency and better performance in crowded environments.”
Your KPI would be how many room nights you have sold at any point during May. Quick tips to develop your KPIs: Limit the amount of KPIs you have; keep it to big priorities. Clearly define how you will measure each KPI. Set a specific target for your KPI. Ensure you have accurate data sources and tools.
For instance, a consistently high occupancy rate might indicate effective marketing strategies, while low guest satisfaction scores could point to potential issues in service quality or amenities. Cost per acquisition (CPA) helps in understanding the cost involved in acquiring a customer, essential for budgeting and marketing strategies.
This process requires continuous analysis of market trends, booking patterns, and competitor strategies. It’s not just about setting the right price, but also about adjusting it in response to market changes. Hotel rate management is the process of strategically pricing rooms to attract guests while also maximising revenue.
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