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Définition des ventes additionnelles Les ventes additionnelles, ou « upselling », visent à augmenter la valeur de la transaction en persuadant le client d’opter pour une option plus coûteuse ou des services premium. Cette technique permet de combler les besoins supplémentaires des clients et de personnaliser leur séjour.
Dailypoint collecte des données de toutes les sources pertinentes telles que PMS, POS, site Web, newsletter ou Wi-Fi et crée un profil d’invité central et consolidé.
Upselling on steroids : Intelligent systems identify opportunities to offer personalized upgrades and services, increasing average guest spend. Personalized recommendations and upselling opportunities AI-driven suggestions : This feature offers tailored recommendations based on guest preferences.
The system’s ability to collect detailed data for upsells and rebooking is priceless, and the customized mobile apps help to enhance guest engagement. With special concierge tools, hotels can craft personalized marketing campaigns with upsell offers for restaurant deals, spa treatments, and room upgrades.
L’impact de l’automatisation sur l’optimisation des revenus hôteliers L’intégration de l’automatisation dans les stratégies d’upselling et de cross-selling représente un levier puissant pour maximiser le Total Revenue per Available Room (TRevPAR).
Upselling & Ancillary Revenue Driving incremental revenue to your hotel through focusing on ancillary revenue and upselling is a great way to increase revenue, namely because the quality of service offered to your current guests can be increased.
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