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Hotel metrics: How to measure performance in the hotel industry

SiteMinder

These metrics encompass a wide range of areas, from financial figures like revenue per available room (RevPAR) and average daily rate (ADR) to operational aspects such as occupancy rates and guest satisfaction scores. Hotel operations are incredibly varied, with many moving parts that interact with and support one another.

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Hotel KPIs: How should hotels be measuring success?

SiteMinder

Run reports that detail data analysis and operational activities. Here are some of the more popular metrics you can use: GOP – Gross operating profit is simply a calculation of your profits after acquisition costs have been deducted. MPI – Market penetration index is a way to directly compare yourself with your competitors.

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