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Higher Occupancy Rates : Encourage early reservations and fill vacant rooms with targeted discounts, ensuring optimal occupancy. Mobile MarketPenetration : Capture the growing market of mobile bookers by offering exclusive Device-Specific Discounts.
This index can vary according to the business strategy, and factors impacting it include the average daily rate (ADR) , occupancy rate, quality of services offered, marketing strategies, reputation, and more. The other two indicators are MPI (marketpenetration index) and RGI (revenue generated index).
These metrics encompass a wide range of areas, from financial figures like revenue per available room (RevPAR) and average daily rate (ADR) to operational aspects such as occupancy rates and guest satisfaction scores. It can be calculated by multiplying your average daily rate by your occupancy rate.
Occupancy Rate This term known as occupancy rate is used to express a percentage of rooms which are occupied for a particular period of time. The occupancy rate is found out by dividing the number of occupied rooms with the total available rooms. The rate of occupancy is crucial to plan the operations of the hotel business.
This process requires continuous analysis of market trends, booking patterns, and competitor strategies. It’s not just about setting the right price, but also about adjusting it in response to market changes. Higher occupancy rates : Pricing rooms correctly plays a pivotal role in driving occupancy.
It can be calculated by multiplying your average daily rate by your occupancy rate. A high level example might be that you are aiming to achieve a higher average occupancy rate than your competitors. A healthy occupancy rate is certainly an indicator of success but is much too general to rely on.
CBRE’s Canadian Hotel Industry Outlook Report (Q3 2023) projects strong and stable occupancy and Revenue Per Available Room (RevPAR) growth for the Canadian hotel industry through to 2027. Occupancy is projected to remain at a profitable 66 to 68 per cent, with RevPAR growing to $140 by 2027.
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