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Increased Revenue : Use various discount types to increase immediate and long-term revenue by attracting different segments of guests. Higher Occupancy Rates : Encourage early reservations and fill vacant rooms with targeted discounts, ensuring optimal occupancy.
Modern hotel management requires a robust set of tools and metrics to evaluate and continuously optimize revenue performance, especially in relation to competitors. In this article, we explore what ARI is and how to use it to improve revenue performance. Calculate your property’s ADR, RevPAR, and occupancy rate.
These metrics encompass a wide range of areas, from financial figures like revenue per available room (RevPAR) and average daily rate (ADR) to operational aspects such as occupancy rates and guest satisfaction scores. For example, you might set out to achieve a revenue lift of 10% year-on-year.
Hotel revenue. Revenue is what keeps your hotel open so having a goal aligned with your income is obviously important. For example, you might set out to achieve a revenue lift of 10% year-on-year. There are many metrics that support revenue KPIs. Calculate it by dividing your total revenue by occupied rooms.
Hotel rate management is the process of strategically pricing rooms to attract guests while also maximising revenue. This process requires continuous analysis of market trends, booking patterns, and competitor strategies. It’s not just about setting the right price, but also about adjusting it in response to market changes.
It is calculated by taking the Average room revenue and dividing it by the total number of rooms sold. Revenue per Available Room or RevPAR RevPAR or Revenue per available room is another metric to measure the performance of the property in the hotel business which is very popular.
CBRE’s Canadian Hotel Industry Outlook Report (Q3 2023) projects strong and stable occupancy and Revenue Per Available Room (RevPAR) growth for the Canadian hotel industry through to 2027. Occupancy is projected to remain at a profitable 66 to 68 per cent, with RevPAR growing to $140 by 2027. We’re listening to hotel comments.
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