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Pricing Strategies to Optimize Your Hotel Revenue Value-based pricing Package pricing Captive product pricing Market-penetration pricing Psychological pricing Promotional pricing Dynamic Pricing to Ace Your Strategic Game Why Is It Important to Set Pricing Strategies? This is the only way to make it win its place in the market.
A longer LOS can be an indicator of effective rate management strategies, such as offering discounts for extended stays. Marketpenetration index (MPI), average rate index (ARI), and revenue generation index (RGI) : These are comparative metrics used to assess a hotel’s performance against its competitive set or the broader market.
Cost per acquisition (CPA) helps in understanding the cost involved in acquiring a customer, essential for budgeting and marketing strategies. Distribution channel performance is vital to know which channels (like OTAs, direct bookings) are most profitable. This is calculated by: your occupancy rate / market occupancy rate x 100.
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