Hospitality Net

MARCH 5, 2024

In 2023, the travel market not only recovered from its slump during the crisis of the Covid pandemic, it even surpassed 2019 levels. Norbert Fiebig, president of the German Travel Association (DRV), called for policymakers to financially support the industry’s eco-friendly transformation.

Marketing 113

Marketing Market Travel Market Research 113

Hotel News Resource

OCTOBER 10, 2023

Instead of focusing on how people feel about technology, marketing research should examine how technology makes people feel about themselves, according to Wharton’s Stefano Puntoni.

Market Research 105

Market Research Market Marketing Hotels 105

Hospitality Net

AUGUST 25, 2023

Leading integrated travel, tourism and hospitality marketing agency MMGY Global exclusively reveals key industry insights in the latest Portrait of European Meeting and Convention Travel report.

Travel 152

Travel Market Research Tourism Marketing 152

Inn Sight

JULY 8, 2024

Explore how market research can help hospitality businesses thrive in challenging times. Gain insights on navigating industry trends and making data-driven decisions. Subscribe to stay ahead.

Market Research 40

Market Research Hospitality Marketing Market 40

Hotel News Resource

SEPTEMBER 19, 2024

Market research with 10,000 global consumers indicates increasing desire for choice, flexibility and cost savings with multi&provider travel bookings.

Market Research 45

Market Research Travel Consumer Marketing 45

Lure Agency

NOVEMBER 16, 2022

When it comes to understanding your customers, market research is essential to the success of any business, no matter if it’s market research for B2B or B2C. ” To understand your target customer, you must understand market and customer research. It’s a hidden-in-plain-sight secret!”

Market Research 52

Market Research B2B Target Marketing Marketing Strategy 52

Hotel News Resource

NOVEMBER 28, 2023

Starfleet Research has announced the launch of three new market research surveys for hotel and resort IT directors and other professionals in the hospitality industry. These surveys will serve as the foundation for three upcoming research reports that focus on various aspects of hotel and resort technology.

Market Research 75

Market Research Resorts Management Hotels 75

Hotel News Resource

JULY 25, 2024

Market research firm Gartner said in its 2023 AI Hype Cycle paper that generative AI was at the 'peak of inflated expectations' and fast reaching the 'trough of disillusionment.'

Market Research 40

Market Research Business Travel Market 40

Hotel Speak

JUNE 28, 2024

It was conducted by market research company OnePoll , whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research ( AAPOR ) and the European Society for Opinion and Marketing Research ( ESOMAR ).

Services 72

Services Travel Market Research Hotels 72

Hotel Speak

MAY 2, 2024

It was conducted by market research company OnePoll , whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research ( AAPOR ) and the European Society for Opinion and Marketing Research ( ESOMAR ).

Travel 72

Travel Hospitality Market Research Services 72

Hotel Management

MARCH 16, 2023

Key topics at AHICE 2023 will include: Latest Trends, Market Analysis and Market Research, Technology and more. Attendees can expect a diversity of world-class speakers, thought-provoking panel discussions and valuable networking opportunities with key industry leaders.

Market Research 130

Market Research Events Market Marketing 130

Hotel Management

MARCH 26, 2024

We regularly gather customer feedback and conduct market research, learn more about the evolving value drivers for travellers, and find innovative ways to continue delivering a personalised and world-class in-flight experience. At Singapore Airlines, though, our philosophy is to never stand still.

Market Research 130

Market Research Services Travel Market 130

Social Hospitality

MARCH 27, 2023

Execute market research Conducting market research helps you understand your target audience’s needs, interests, and pain points. Here’s a guide to amazon advertising to start the ball rolling. It includes the steps you need to take for a more organized and effective ad plan.

Cost Per Click 130

Cost Per Click ROI Market Research Target Marketing 130

Hotel Business

NOVEMBER 21, 2023

In her new role, she will oversee all aspects of marketing including brand management, digital marketing, customer acquisition and market research. Viola has more than 15 years of industry experience.

Revenue Management 59

Revenue Management Market Research Revenue Digital Marketing 59

Social Hospitality

MAY 12, 2023

When establishing a content marketing strategy for your business, start by evaluating your target consumers’ needs. Conduct market research, data analysis, and customer interviews. Most online searches are by people who are looking for local information.

Business 162

Business Hiring Marketing Strategy Market 162

Social Hospitality

JUNE 1, 2023

When establishing a content marketing strategy for your business, start by evaluating your target consumers’ needs. Conduct market research, data analysis, and customer interviews. Most online searches are by people who are looking for local information.

Business 147

Business Hiring Marketing Strategy Market 147

Social Tables

MAY 13, 2022

We analyze recent market research and technology developments and bring you a list of virtual event engagement ideas that will capture the attention of your audience and hold on tight. If they have not been proactively engaged, market research shows that attendee numbers begin to drop off after 20 minutes.

Events 148

Events Market Research Market Marketing 148

MediaBoom

FEBRUARY 23, 2024

Contact Mediaboom today to discover how we can tailor a marketing strategy that captivates your target audience and amplifies your brand’s prestige. Conducting Market Research To effectively target your luxury brand’s audience, conducting thorough market research is essential.

Consumer 90

Consumer Branding Market Research Market 90

Hotel Designs

APRIL 10, 2024

Each hotel will be inspired by the surrounding neighbourhood with its own colourful personality and connection to the local community.

Branding 103

Branding Hotels Market Research Hospitality 103

Social Hospitality

JUNE 1, 2023

When establishing a content marketing strategy for your business, start by evaluating your target consumers’ needs. Conduct market research, data analysis, and customer interviews. Most online searches are by people who are looking for local information.

Business 130

Business Hiring Marketing Strategy Market 130

Hotel Management

MARCH 16, 2023

While we have a solid pipeline of hotels coming online with major brands attached, after months of market research we identified a gap in the market for a fresh, upscale lifestyle hotel and resort brand. Based on this, we have spent the last nine months developing our own upscale lifestyle brand which is incredibly exciting.

Branding 130

Branding Resorts Market Research Management 130

Hotel Business

FEBRUARY 15, 2024

“It’s no surprise to see the clear link between personalization and satisfaction, but also not surprising to see brands struggling to keep up with consumer expectations for more customization,” said Andrew Custage, head, insights, Medallia Market Research.

Consumer 69

Consumer Retail Scale Market Research 69

Social Hospitality

SEPTEMBER 20, 2023

By applying these findings, marketers can tailor their strategies to align with consumer preferences and motivations. Consumer Research Conduct thorough market research to understand your target audience’s demographics, psychographics, and purchasing behavior.

Marketing 278

Marketing Market Consumer Market Research 278

Social Hospitality

MARCH 15, 2024

It’s wise to perform some market research into what types of media your target demographic likes to consume. This gives you a chance to talk about how you’re making a difference and expose your brand to a wider audience. There are a couple of additional things to consider here.

Hospitality 130

Hospitality Consumer Business Market Research 130

Amadeus Hospitality

JULY 16, 2024

To read more from our industry experts, download the report, Hotel Sales Stars: The Ultimate Strategy Playbook. ### Methodology In developing this report, Amadeus and Meeting Professionals International (MPI) sourced interviews with global industry experts and analyzed in-depth market research and business intelligence data to identify key trends. (..)

Events 64

Events Sales Business Market Research 64

Social Tables

MAY 13, 2022

We analyze recent market research and technology developments and bring you a list of virtual event engagement ideas that will capture the attention of your audience and hold on tight. If they have not been proactively engaged, market research shows that attendee numbers begin to drop off after 20 minutes.

Events 78

Events Market Research Market Marketing 78

Social Hospitality

JULY 5, 2023

Marketers’ knowledge tends to be rooted in effective engagement and market research. Staff in each of these departments has gathered tacit knowledge during years of experience and development.

Marketing 130

Marketing Market Consumer Market Research 130

Hotel Speak

JANUARY 11, 2024

Below are some successful strategies for rebranding your hotel to attract a diverse variety of clients: Establishing an Online Presence and Implementing Online Marketing Strategies Most people do an online search for hotels around me ; Employ web designers and SEO experts to optimise your website for maximum usability and to ensure that it accurately (..)

Consumer 52

Consumer Market Research Accommodation Online Marketing 52

Inn Quest

MAY 9, 2023

Best Practices for Hotel Email Marketing Research suggests that email marketing revenue is estimated to reach almost 11 billion by the end of 2023.

Email Marketing 88

Email Marketing Marketing Market Hotels 88

Hospitality Taskforce

OCTOBER 12, 2022

Market research suggests that AI in the hospitality industry will grow by 10% over the next four years. This is on par with AI as a whole. Regardless of the industry, betting on artificial intelligence is a smart move. But what exactly does this look like? Automated room reservations? Robot bellhops? Self-making beds?

Hospitality 52

Hospitality Market Research General Manager Services 52

MediaBoom

MAY 3, 2024

It can help you reach new markets, tailor products, optimize marketing efforts, change the direction of your business, and much more. To get started, you’ll need to perform market research and analytics. Market analytics is when you study the metrics of your marketing efforts.

Branding 52

Branding Consumer Business Market Research 52

eZee Absolute

AUGUST 25, 2024

After thorough market research, Resort Terra Paraiso decided to switch to YCS, and this decision marked a turning point in their journey. Solution Struggling with constant challenges highlighted the need for a comprehensive solution that could streamline operations, optimize revenue, and enhance guest experiences.

Resorts 52

Resorts Revenue Fair Share Operations 52

eTourism

NOVEMBER 19, 2012

If you're ever in doubt about the power of social media as a marketing tool for your resort, here's yet more proof. Marketing research company Lab24 recently conducted a survey which asked 1000 social network users to reflect on the way they interact with

Market Research 40

Market Research Branding Resorts Market 40

MediaBoom

MARCH 14, 2023

In this guide, we’re going to walk you through everything you need to know about how to create a strong digital marketing strategy for your construction business —even if you’re completely new to the concept. You need to know what’s out there and what people are looking for in the construction industry.

Digital Marketing 94

Digital Marketing Construction Marketing Market 94

Hotel Designs

NOVEMBER 12, 2024

According to Allied Market Research, the global boutique hotel market was valued at $9.8 billion in 2023 and is projected to grow at a steady 6.4 percent annually, reaching $18 billion by 2033.

Hotels 52

Hotels Branding Market Research Market 52

eZee Absolute

AUGUST 27, 2024

Our Solution After conducting thorough market research in 2014, the management switched to YCS’s cloud-based solutions to address their scalability issues and unlock their full revenue potential. YCS provided them with a comprehensive suite of tools to address their critical needs.

Hospitality 52

Hospitality Revenue Occupancy Hotels 52

Hotel Business

NOVEMBER 15, 2022

We initially identified Maestro as an ideal partner for an integration with ALICE by Actabl since our market research indicated that we are well matched in market size and scope, with many mutual hotel customers across the U.S. and Canada,” Summer Guan, director of product integration, Actabl, told Hotel Business.

Market Research 52

Market Research Cancellation Operations Business 52