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Building customer relevance to grow market share

Boutique Hotel News

Remaining relevant to guests is key, and those that don’t are at risk of losing market share. How have you adapted your sales and marketing strategy to attract these new segments? . Where are your target markets researching and booking their travel? How are you catering for new and emerging segments? . •

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Why Research is So Dang Sexy

Lure Agency

When it comes to understanding your customers, market research is essential to the success of any business, no matter if it’s market research for B2B or B2C. ” To understand your target customer, you must understand market and customer research. It’s a hidden-in-plain-sight secret!”

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Benefits of Yield Management in the Hotel Industry

Inn Quest

Yield management allows hotels to stay competitive in a crowded market, increasing their market share and revenue. Hotels can gather this data through market research, data analysis, and customer feedback.

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Hotel Revenue Management Strategies

Xotels

Following best practices and a well-thought-out strategy is the only way to unlock the full potential of revenue for your hotel , with benefits including: Claim your fair market share: with more hotels forecasted to open every year , gaining a fair market share will become more difficul t each year.

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Hotelier’s Comprehensive Guide to Unique Selling Propositions

eZee Absolute

Conduct thorough market research to understand their preferences, needs, and pain points. Market Share : Compare how well your hotel is doing compared to others in your area. Online Engagement : Analyze website traffic, social media engagement, and click-through rates on marketing campaigns related to your USPs.

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What luxury travellers want and how to attract them

Hotel Speak

While Millennials encompass a large part of the luxury travel market, according to a report by Allied Market Research , Millennials “spend $527 a day on a trip which is 62% less than their older counterparts.” of market share and a revenue of USD 461.65

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Branded Content – Engaging Narratives, Stronger Brands

MediaBoom

Understand Your Audience A deep dive with market research will give you an accurate understanding of the type of content that will resonate with your buyer persona , including what they love and hate. This will help you eliminate a lot of trial and error, allowing you to focus on choosing the marketing channels they frequent.