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Win in 2024 with 16 Unique Travel Marketing Strategies

MediaBoom

Did you know that nearly 70% of travelers turn to search engines when planning their trips. With this in mind, understanding the full impact of travel marketing has never been more essential. Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels.

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A Comprehensive Guide to Hotel Market Segmentation

Inn Quest

This informative blog delves into the world of hotel market segmentation strategy, exploring real-world tactics, methods and actionable tips to help connect hotels with their ideal guests. Continue reading to learn how to identify, analyze and reach your target market like a seasoned hotelier using our guide.

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Target Audience for Luxury Brands – Engaging Elite Consumers

MediaBoom

Contact Mediaboom today to discover how we can tailor a marketing strategy that captivates your target audience and amplifies your brand’s prestige. Conducting Market Research To effectively target your luxury brand’s audience, conducting thorough market research is essential.

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Building customer relevance to grow market share

Boutique Hotel News

Together with the staffing crisis that the industry is grappling with, one theme has dominated discussions over the last few months – what are hotels doing to service the post-Covid traveller? Before we unpack travellers’ new behaviours, we need to take one step back and ask the most basic of questions – who is your guest? .

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Digital Marketing for Construction Companies – Top 20 Tips

MediaBoom

In this guide, we’re going to walk you through everything you need to know about how to create a strong digital marketing strategy for your construction business —even if you’re completely new to the concept. Make sure those in your target market find value in your story.

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What is Yield Management: Guide for Hotels

SiteMinder

Distribution Management : Overseeing the various channels through which rooms are sold, such as direct bookings, online travel agencies (OTAs), or traditional travel agents. Pricing sensitivity Business travellers tend to be less price-sensitive than leisure travellers. in one day, week, or month.

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Hotel Revenue Management Strategies

Xotels

Understand your Hotel´s Market The success of your revenue management strategy depends on how well you understand your market. This is one of the first steps when creating a revenue management strategy, performing thorough market research. Focus on what leisure travellers want to add value to their stay.