Market Research Target Marketing Yield Management 
SiteMinder
JUNE 12, 2024
What is Yield Management? Yield management is a pricing and revenue management strategy that is used to maximise business performance. It involves adjusting prices based on predicted demand and other external factors to maximise revenue or yield. A similar principle can apply to distribution.
Xotels
APRIL 3, 2024
Understand your Hotel´s Market The success of your revenue management strategy depends on how well you understand your market. This is one of the first steps when creating a revenue management strategy, performing thorough market research. Revenue management starts by analysing the market and competition.
Expert insights. Personalized for you.
98 
Let's personalize your content