Remove Market Share Remove Marketing Strategy Remove OTA
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Travel Boom Spurs Record Marketing Spending by OTAs in Q1

Hotel Speak

The hospitality and travel industry is experiencing a spending surge, with online travel agencies (OTAs) like Expedia Group, Booking Holdings, Airbnb, and Trip.com Group collectively spending a record $4.08 billion on sales and marketing in the first quarter (Q1) of 2024. to $514 million in Q1.

OTA 78
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Navigating Online Bookings and Digital Marketing: A Guide for Accommodation Providers

STAAH

The hospitality industry faces seasonal challenges and fluctuating market conditions, including reduced consumer spending and increased competition. Accommodation providers can navigate these by leveraging online bookings and digital marketing strategies. Tip: Optimise your Google My Business (GMB) listing.

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Strategies to Manage Hotel Revenue & Increase Profit

Hotelogix

Increasing your Hotel's Market Share Growing your market share requires strategic marketing and distribution efforts. Strategic marketing and distribution: Optimize your presence across all distribution/sales channels. Read Also: What is Dynamic Pricing in Hotels?

Revenue 52
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Trivago’s Free Booking Links: What they are, how they work, and benefits

Cloudbeds

Unlike Google’s Free Booking Links, this feature is only available to hoteliers; OTAs and resellers can not participate. If you’re listed on OTAs, you’re probably already listed on metasearch channels too. It’s important to note that OTAs cannot participate in Free Booking Links. How do they work?

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Maximise Your Hotel ROI In 2025

Up Hotel

Increase room ADR, sell more hotel rooms direct, increase you market share, reduce channel spend on OTAsfamiliar? The next article will look into top ways to allocate your marketing budget in 2025. The Golden 20% I seriously think the OTAs are like heroin for hotels and its a pretty tough habit to kick.

ROI 40
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Hotel Market Segmentation Guide- Key to Your Hotel's Growth

Hotelogix

Understanding these fundamentals allows properties to develop more focused marketing strategies and tailored service offerings. Hotelogix Hotel Management System Hotel market segmentation is essential for tailoring marketing strategies and enhancing guest experiences by identifying and targeting specific customer groups.

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Hotel Marketing Plan & Strategies for 2022 & 2023

Xotels

With the recent proliferation of new travel super apps, distribution Goliaths such as Google and Expedia updating their ranking algorithms at a frantic pace, and the seemingly unstoppable growth of metasearch engine traffic, building and executing an effective hotel marketing strategy can seem intimidating. Pick the right CMS for you.