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Travel Boom Spurs Record Marketing Spending by OTAs in Q1

Hotel Speak

The hospitality and travel industry is experiencing a spending surge, with online travel agencies (OTAs) like Expedia Group, Booking Holdings, Airbnb, and Trip.com Group collectively spending a record $4.08 billion on sales and marketing in the first quarter (Q1) of 2024. to $514 million in Q1.

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Strategies to Manage Hotel Revenue & Increase Profit

Hotelogix

Increasing your Hotel's Market Share Growing your market share requires strategic marketing and distribution efforts. Strategic marketing and distribution: Optimize your presence across all distribution/sales channels. Read Also: What is Dynamic Pricing in Hotels?

Revenue 52
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Navigating Online Bookings and Digital Marketing: A Guide for Accommodation Providers

STAAH

The hospitality industry faces seasonal challenges and fluctuating market conditions, including reduced consumer spending and increased competition. Accommodation providers can navigate these by leveraging online bookings and digital marketing strategies. Tip: Optimise your Google My Business (GMB) listing.

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Trivago’s Free Booking Links: What they are, how they work, and benefits

Cloudbeds

Unlike Google’s Free Booking Links, this feature is only available to hoteliers; OTAs and resellers can not participate. If you’re listed on OTAs, you’re probably already listed on metasearch channels too. It’s important to note that OTAs cannot participate in Free Booking Links. How do they work?

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Hotel Marketing Plan & Strategies for 2022 & 2023

Xotels

With the recent proliferation of new travel super apps, distribution Goliaths such as Google and Expedia updating their ranking algorithms at a frantic pace, and the seemingly unstoppable growth of metasearch engine traffic, building and executing an effective hotel marketing strategy can seem intimidating. Pick the right CMS for you.

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The Cost of Inaction: How, When, and WHY to Make Your Move in a Challenging Market

TravelNet

Shore up your direct channel: If you’ve been considering a new website , digital marketing strategy , or payment solution , now’s the time. Set your OTA business to autopilot for a while and give your most profitable channel some love. When it picks up again, you’ll be ready. Let’s face it—margins continue to be razor thin.

Market 52
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The Cost of Inaction: How, When, and WHY to Make Your Move in a Challenging Market

TravelNet

Shore up your direct channel: If you’ve been considering a new website , digital marketing strategy , or payment solution , now’s the time. Set your OTA business to autopilot for a while and give your most profitable channel some love. When it picks up again, you’ll be ready. Let’s face it—margins continue to be razor thin.

Market 52