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As a result, properties face the challenge of a dapt ing their strategies to match these changing behaviours. Remaining relevant to guests is key, and those that don’t are at risk of losing marketshare. How have you adapted your sales and marketingstrategy to attract these new segments? .
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But market research isn’t just about understanding your targetmarket; it also provides valuable insights that can help you fine-tune your product or service offering, marketingstrategy, and business model. ” To understand your target customer, you must understand market and customer research.
Increasing your Hotel's MarketShare Growing your marketshare requires strategic marketing and distribution efforts. Strategic marketing and distribution: Optimize your presence across all distribution/sales channels. Run targetedmarketing campaigns to attract high-value guests.
Capturing more marketshare, or penetrating new markets was just not in their mindset. Especially in resort hotel markets, tour operators have for too long influenced hoteliers on how to run their business. What new online marketing initiatives will we launch next year? Cheers, Patrick Landman.
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You have to be kind of targeted and specific in your marketing. You know, every hotel knows where they might need a little help or this is a place online where I think makes me vulnerable to losing, marketshare to my competition. And then obviously every everyone knows their opportunities.
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