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Market Share Marketing OTA 
Hospitality Net
NOVEMBER 9, 2023
In the perpetual quest to achieve greater market share, hoteliers constantly seek strategies to help them transcend the competition posed by online travel agencies (OTAs). This is where hotel data revenue can help.
244 
Hotel Speak
MAY 30, 2024
The hospitality and travel industry is experiencing a spending surge, with online travel agencies (OTAs) like Expedia Group, Booking Holdings, Airbnb, and Trip.com Group collectively spending a record $4.08 billion on sales and marketing in the first quarter (Q1) of 2024. billion in marketing spend during Q1.
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Hospitality Net
JUNE 20, 2023
OTA Insight, the global leader in cloud-based business intelligence, today announced Benchmark Insight, which will be available as a free beta solution globally.
100 
Revinate
SEPTEMBER 21, 2023
In the perpetual quest to achieve greater market share, hoteliers constantly seek strategies to help them transcend the competition posed by online travel agencies (OTAs). This is where hotel data revenue can help.
105 
Hotel Business
MARCH 6, 2023
OTA Insight has launched Rate Insight+, a solution that gives hoteliers a complete view of their competitive landscape by combining hotel and short-term rental data in a single platform. As the short-term rental industry continues to grow and increase market share, hoteliers face a host of new challenges.
59 
Hospitality Today
SEPTEMBER 8, 2024
The OTA's European market share will come under pressure, with slower booking growth and higher marketing costs challenging earnings
75 
Hospitality Today
JANUARY 25, 2024
The battle for direct bookings has entered a new phase as online travel agents ramp up efforts to establish ownership of hotel guests and their booking journeys
49 
gcommerce
MAY 22, 2023
Do you find yourself asking the same hotel digital marketing questions over and over again? Whether you’re a fellow digital advertiser or a hotelier, this list of commonly asked hotel digital marketing questions will be one that you should bookmark for a later date! Does call tracking matter for hotel marketing?
Hotel Speak
JULY 24, 2024
Hotels have worked with third parties such as airlines, travel agents, online travel agents (OTAs) and the Global Distribution System (GDS) for decades. The dynamic landscape of hotel distribution offers numerous opportunities for hotels to maximise their market presence and profitability.
75 
STAAH
JULY 8, 2024
The hospitality industry faces seasonal challenges and fluctuating market conditions, including reduced consumer spending and increased competition. Accommodation providers can navigate these by leveraging online bookings and digital marketing strategies. A seamless booking experience can significantly reduce abandonment rates.
Mews
AUGUST 2, 2023
In today's hotel industry, maximizing direct bookings is critical to increasing revenue and reducing dependence on third-party booking channels like OTAs. One of the most powerful channels for achieving this goal is Google Hotel Ads (GHA): with nearly 70% of the market share, it is the most used metasearch.
52 
gcommerce
FEBRUARY 13, 2023
5 Must-Have Hotel Marketing Channels Last week, in “ Hotel Marketing in a Down Economy, ” GCommerce’s Founder, Scott van Hartesvelt , shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side. decrease YoY.
Hotelogix
SEPTEMBER 6, 2024
Google’s dominance in the search engine market makes Google Hotel Finder an essential tool for any hotelier. With over 90% of the global search engine market share, Google is the starting point for millions of travelers planning their trips. This can be through your own website, an OTA, or another booking channel.
98 
gcommerce
APRIL 1, 2024
As you read this, you're likely content with your hotel marketing and distribution strategy. Missing in that analysis is the amount of potential business they are ceding to OTA's or, worse yet, their competitors. For too long, the hospitality industry has managed marketing with an emphasis on the expense side of the ledger.
52 Hotelogix
NOVEMBER 28, 2024
Ever wondered why some hotels consistently outperform their competitors, even in challenging market conditions? The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape.
SiteMinder
FEBRUARY 8, 2024
According to Statista research , revenue in the Travel & Tourism market is projected to reach US$184.50bn in 2024. Meanwhile, the largest Travel & Tourism market is the Hotels market with a projected market volume of US$93.62bn in 2024. In population size, that market is made up of just over 300 million people.
52 
TravelNet
APRIL 25, 2024
Where we’ve been and where we’re at The short-term rental market has predictably cooled off from its extraordinary stretch a few years ago, but stability appears to be close at hand. But the market hasn’t cooled off as badly as you might think: The predicted recession never materialized, and US GDP is growing again.
52 
TravelNet
APRIL 25, 2024
Where we’ve been and where we’re at The short-term rental market has predictably cooled off from its extraordinary stretch a few years ago, but stability appears to be close at hand. But the market hasn’t cooled off as badly as you might think: The predicted recession never materialized, and US GDP is growing again.
52 
TravelNet
APRIL 25, 2024
Where we’ve been and where we’re at The short-term rental market has predictably cooled off from its extraordinary stretch a few years ago, but stability appears to be close at hand. But the market hasn’t cooled off as badly as you might think: The predicted recession never materialized, and US GDP is growing again.
52 
Bookassist
NOVEMBER 4, 2022
Joanna] The primary thing is that it shows to Polish hotels that we are a verified, trusted partner for hotels on the market. What’s your view of the current state of play with hotels in your market? But we also see that there is still a lot to be done in this area when it comes to the Polish market compared to our other markets.
52 Xotels
SEPTEMBER 22, 2022
With the recent proliferation of new travel super apps, distribution Goliaths such as Google and Expedia updating their ranking algorithms at a frantic pace, and the seemingly unstoppable growth of metasearch engine traffic, building and executing an effective hotel marketing strategy can seem intimidating. Content marketing.
Hotelogix
AUGUST 6, 2024
This shift requires a comprehensive approach integrating cost control, strategic marketing, and top-notch guest services. Increasing your Hotel's Market Share Growing your market share requires strategic marketing and distribution efforts. Run targeted marketing campaigns to attract high-value guests.
52 
Little Hotelier
APRIL 29, 2024
It is the equivalent of Expedia Partner Central – a place where a hotel or travel business can control their OTA listing, take bookings and payments, advertise on the app, and access Traveloka support. All of these marketing opportunities can be managed through the TERA Traveloka platform. Why are hotels using TERA Traveloka?
52 
Xotels
AUGUST 9, 2021
Google is taking the hotel industry by storm to gain market share and grow their advertising revenues. We will take a look at how Google is penetrating the hotel distribution vertical with Google Hotel Ads, and what opportunities this gives in terms of hotel revenue management and marketing. From Hotel Finder to GHA.
52 
Xotels
APRIL 3, 2024
This is done by thoroughly understanding your property, its customers, and the market. Also, gone are the days of selling the majority of your rooms through OTAs. Making sure you get your fair share of direct bookings allows you to compete with OTAs and avoiding to pay the hefty commissions on those bookings.
Hotel Speak
MARCH 13, 2024
Efficient routes and channels allow businesses to get products to market faster. Shared distribution centers with partners streamline operations. Expanded market reach & revenue growth: Unique distribution strategies help businesses access new geographical territories, demographics, and partnerships.
Cloudbeds
JULY 27, 2023
Unlike Google’s Free Booking Links, this feature is only available to hoteliers; OTAs and resellers can not participate. This relatively new feature is available in eight main markets – the UK, Germany, Spain, Italy, Finland, Sweden, Ireland, and France. More markets are expected to be available soon.
Up Hotel
DECEMBER 9, 2024
Increase room ADR, sell more hotel rooms direct, increase you market share, reduce channel spend on OTAsfamiliar? The next article will look into top ways to allocate your marketing budget in 2025. The Golden 20% I seriously think the OTAs are like heroin for hotels and its a pretty tough habit to kick.
40 
Travelboom Marketing
APRIL 12, 2023
Hospitality Real Estate Investment Trusts (REIT) – not something of huge concern for hotel digital marketers. If “et cetera” doesn’t include website performance and digital marketing analytics, that’s the problem. Every aspect of your sales team’s marketing plan should include its online execution.
Little Hotelier
MAY 18, 2023
The reason is simple: Google boasts a global search engine market share of over 90% , and when a potential guest ‘googles’ accommodation by typing in “hotel [your city]”, Google Hotels comes up as a rich result. This makes these tools a popular way for travellers to begin the process of shopping for hotels.
59 
Xotels
AUGUST 15, 2022
Incorporate channel distribution costs like travel agent commission, agency fees and marketing investments, payroll for sales, marketing, and reservation, to determine the true net value of each segment. I have to share with you a funny story to budgeting with you. I have to share with you a funny story to budgeting with you.
59 
gcommerce
APRIL 12, 2023
One that the OTAs have been using to STEAL MARKET SHARE the past 10+ years. Google Hotel Ads campaigns can’t utilize Google’s in-market and affinity audiences One feature that Google has enhanced within Google Ads over the years (to compete with Facebook audience targeting) is a robust list of in-market and affinity audiences.
52 
MediaBoom
AUGUST 6, 2024
A strong hotel brand builds trust, loyalty, and a lasting impression, ultimately driving revenue and market share. By developing detailed guest personas, you can better understand your target market and make informed decisions about your hotel’s branding and marketing strategies. Each of these transmits a signal.
92 
Q4Launch
FEBRUARY 1, 2022
Here are the top reasons (Pay-per-Click) PPC is a smart marketing investment that delivers profitable revenue increases to your business. Why Should You Invest in Paid Search? Professionally managed PPC delivers terrific return-on-ad-spend (ROAS) as well as numerous other benefits.
52 
Travel Media Group
JULY 19, 2023
Podcast host Ryan Embree welcomes the newest addition to the TMG Hospitality Trailblazers series, Mauri Berry, Vice President of Marketing & Digital Strategy at Remington Hospitality! Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check out what’s trending in hotel marketing. So happy to be here.
97 
SiteMinder
AUGUST 1, 2024
Hotel rate shopping is the practice of tracking and monitoring hotel rates amongst your local market and competitors. Today’s market demands the adoption of dynamic pricing and hotels now regularly change rates daily or even multiple times in a given day. What is hotel rate shopping?
52 
Little Hotelier
AUGUST 12, 2024
When you have lower operating costs, you can more comfortably offer more competitive rates, winning business and growing your market share. A higher occupancy rate indicates better utilisation of available rooms – a sign that you are marketing and operating efficiently. Creating an efficient hotel is simply good business.
SiteMinder
JUNE 27, 2024
Your TripAdvisor advertising cost is entirely in your hands, and will depend on your finances and marketing goals. As with any marketing effort, advertising on TripAdvisor is a matter of getting out what you’re willing to put in. All in all it’s a compelling advertising proposition.
MediaBoom
AUGUST 5, 2024
This guide delves into 11 proven strategies to elevate your hotel’s advertising efforts, helping you capture a larger market share and increase revenue. Online advertising should be a cornerstone of your hotel advertising strategy, and all your digital marketing efforts should point your target audience to your hotel’s website.
52 
Catala Consulting
AUGUST 30, 2022
SWOT is a TOOL that helps hotel owners access favourable business opportunities in the context of market trends and get better insights into those areas needing adjustments and improvement. Every hotel has its own business mission, essential marketing, and unique selling proposition.
52 
Travel Media Group
MARCH 1, 2023
Join Suite Spot Host and Marketing Director Ryan Embree as he sits down with TMG Chief Technology Officer, Jason Lee, to discuss the new integration of Instagram Reels into the OneView platform. Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check-out what’s trending in hotel marketing.
59 
Xotels
APRIL 3, 2024
Revenue Strategies & Tactics Market Segmentation Hotel Pricing Strategies Forecasting & Budgeting Properly How to Distribute Effectively? Always be ready to shift to any unexpected changes – being agile is what gets you ahead of the competition and allows you to be a market leader. Always keep an eye on emerging markets.
Cloudbeds
SEPTEMBER 18, 2024
Data analytics is the process of examining data sets to search for patterns, draw conclusions, support decision-making, and predict future market trends. For hotels, that involves collecting and analyzing data across various sources, including your hotel website, social media channels, online travel agencies (OTAs), surveys, and more.
40 
Travel Media Group
SEPTEMBER 6, 2023
Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what’s trending in hotel marketing. So, 61% of the sentiment on TripAdvisor left is positive, and that’s better than some of the OTAs and Google reviews. Before republishing quotes, we ask that you reference the audio. What am I doing wrong?
98
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