STAAH

JULY 8, 2024

The hospitality industry faces seasonal challenges and fluctuating market conditions, including reduced consumer spending and increased competition. Accommodation providers can navigate these by leveraging online bookings and digital marketing strategies. A seamless booking experience can significantly reduce abandonment rates.

Digital Marketing 52

Digital Marketing Accommodation Market Marketing 52

gcommerce

MAY 22, 2023

Do you find yourself asking the same hotel digital marketing questions over and over again? Whether you’re a fellow digital advertiser or a hotelier, this list of commonly asked hotel digital marketing questions will be one that you should bookmark for a later date! Does call tracking matter for hotel marketing?

Digital Marketing 74

Digital Marketing Market Marketing Hotels 74

Mews

AUGUST 2, 2023

In today's hotel industry, maximizing direct bookings is critical to increasing revenue and reducing dependence on third-party booking channels like OTAs. One of the most powerful channels for achieving this goal is Google Hotel Ads (GHA): with nearly 70% of the market share, it is the most used metasearch.

Market Share 52

Market Share OTA Revenue Hotels 52

Hotel Speak

JULY 24, 2024

Hotels have worked with third parties such as airlines, travel agents, online travel agents (OTAs) and the Global Distribution System (GDS) for decades. The dynamic landscape of hotel distribution offers numerous opportunities for hotels to maximise their market presence and profitability.

OTA 80

OTA Hotels Revenue Revenue Management 80

gcommerce

FEBRUARY 13, 2023

5 Must-Have Hotel Marketing Channels Last week, in “ Hotel Marketing in a Down Economy, ” GCommerce’s Founder, Scott van Hartesvelt , shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side. decrease YoY.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

gcommerce

APRIL 1, 2024

As you read this, you're likely content with your hotel marketing and distribution strategy. Missing in that analysis is the amount of potential business they are ceding to OTA's or, worse yet, their competitors. For too long, the hospitality industry has managed marketing with an emphasis on the expense side of the ledger.

OTA 52

OTA Revenue Market Share Marketing 52

SiteMinder

FEBRUARY 8, 2024

According to Statista research , revenue in the Travel & Tourism market is projected to reach US$184.50bn in 2024. Meanwhile, the largest Travel & Tourism market is the Hotels market with a projected market volume of US$93.62bn in 2024. In population size, that market is made up of just over 300 million people.

Market 52

Market Marketing Travel Tourism 52

TravelNet

APRIL 25, 2024

Where we’ve been and where we’re at The short-term rental market has predictably cooled off from its extraordinary stretch a few years ago, but stability appears to be close at hand. But the market hasn’t cooled off as badly as you might think: The predicted recession never materialized, and US GDP is growing again.

Marketing 52

Marketing Market Occupancy Business 52

TravelNet

APRIL 25, 2024

Where we’ve been and where we’re at The short-term rental market has predictably cooled off from its extraordinary stretch a few years ago, but stability appears to be close at hand. But the market hasn’t cooled off as badly as you might think: The predicted recession never materialized, and US GDP is growing again.

Marketing 52

Marketing Market Occupancy Business 52

TravelNet

APRIL 25, 2024

Where we’ve been and where we’re at The short-term rental market has predictably cooled off from its extraordinary stretch a few years ago, but stability appears to be close at hand. But the market hasn’t cooled off as badly as you might think: The predicted recession never materialized, and US GDP is growing again.

Marketing 52

Marketing Market Occupancy Business 52

Hotelogix

SEPTEMBER 6, 2024

Google’s dominance in the search engine market makes Google Hotel Finder an essential tool for any hotelier. With over 90% of the global search engine market share, Google is the starting point for millions of travelers planning their trips. This can be through your own website, an OTA, or another booking channel.

OTA 98

OTA Hotels Business Accommodation 98

Hotelogix

AUGUST 6, 2024

This shift requires a comprehensive approach integrating cost control, strategic marketing, and top-notch guest services. Increasing your Hotel's Market Share Growing your market share requires strategic marketing and distribution efforts. Run targeted marketing campaigns to attract high-value guests.

Revenue 52

Revenue Management Upsell Target Marketing 52

Xotels

SEPTEMBER 22, 2022

With the recent proliferation of new travel super apps, distribution Goliaths such as Google and Expedia updating their ranking algorithms at a frantic pace, and the seemingly unstoppable growth of metasearch engine traffic, building and executing an effective hotel marketing strategy can seem intimidating. Content marketing.

Hotel Marketing 40

Hotel Marketing Market Marketing OTA 40

Bookassist

NOVEMBER 4, 2022

Joanna] The primary thing is that it shows to Polish hotels that we are a verified, trusted partner for hotels on the market. What’s your view of the current state of play with hotels in your market? But we also see that there is still a lot to be done in this area when it comes to the Polish market compared to our other markets.

Market 52

Market Marketing Management Sales 52

Little Hotelier

APRIL 29, 2024

It is the equivalent of Expedia Partner Central – a place where a hotel or travel business can control their OTA listing, take bookings and payments, advertise on the app, and access Traveloka support. All of these marketing opportunities can be managed through the TERA Traveloka platform. Why are hotels using TERA Traveloka?

OTA 52

OTA Display Ads Hotels Marketing 52

Cloudbeds

JULY 27, 2023

Unlike Google’s Free Booking Links, this feature is only available to hoteliers; OTAs and resellers can not participate. This relatively new feature is available in eight main markets – the UK, Germany, Spain, Italy, Finland, Sweden, Ireland, and France. More markets are expected to be available soon.

Cost Per Click 52

Cost Per Click OTA Digital Marketing Accommodation 52

Xotels

AUGUST 9, 2021

Google is taking the hotel industry by storm to gain market share and grow their advertising revenues. We will take a look at how Google is penetrating the hotel distribution vertical with Google Hotel Ads, and what opportunities this gives in terms of hotel revenue management and marketing. From Hotel Finder to GHA.

Market Share 52

Market Share Hotels OTA Cancellation 52

Xotels

APRIL 3, 2024

This is done by thoroughly understanding your property, its customers, and the market. Also, gone are the days of selling the majority of your rooms through OTAs. Making sure you get your fair share of direct bookings allows you to compete with OTAs and avoiding to pay the hefty commissions on those bookings.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

Travelboom Marketing

APRIL 12, 2023

Hospitality Real Estate Investment Trusts (REIT) – not something of huge concern for hotel digital marketers. If “et cetera” doesn’t include website performance and digital marketing analytics, that’s the problem. Every aspect of your sales team’s marketing plan should include its online execution.

Digital Marketing 59

Digital Marketing Real Estate Hotels Sales 59

SiteMinder

AUGUST 1, 2024

Hotel rate shopping is the practice of tracking and monitoring hotel rates amongst your local market and competitors. Today’s market demands the adoption of dynamic pricing and hotels now regularly change rates daily or even multiple times in a given day. What is hotel rate shopping?

Shopping 52

Shopping Revenue Average Daily Rate Revenue Management 52

gcommerce

APRIL 12, 2023

One that the OTAs have been using to STEAL MARKET SHARE the past 10+ years. Google Hotel Ads campaigns can’t utilize Google’s in-market and affinity audiences One feature that Google has enhanced within Google Ads over the years (to compete with Facebook audience targeting) is a robust list of in-market and affinity audiences.

Hotels 52

Hotels OTA Digital Marketing Revenue 52

Hotel Speak

MARCH 13, 2024

Efficient routes and channels allow businesses to get products to market faster. Shared distribution centers with partners streamline operations. Expanded market reach & revenue growth: Unique distribution strategies help businesses access new geographical territories, demographics, and partnerships.

Global Distribution System 89

Global Distribution System Retail Shopping Consumer 89

Little Hotelier

MAY 18, 2023

The reason is simple: Google boasts a global search engine market share of over 90% , and when a potential guest ‘googles’ accommodation by typing in “hotel [your city]”, Google Hotels comes up as a rich result. This makes these tools a popular way for travellers to begin the process of shopping for hotels.

OTA 59

OTA Hotels Travel Business 59

Little Hotelier

AUGUST 12, 2024

When you have lower operating costs, you can more comfortably offer more competitive rates, winning business and growing your market share. A higher occupancy rate indicates better utilisation of available rooms – a sign that you are marketing and operating efficiently. Creating an efficient hotel is simply good business.

Average Daily Rate 52

Average Daily Rate Revenue Occupancy Operations 52

Xotels

AUGUST 15, 2022

Incorporate channel distribution costs like travel agent commission, agency fees and marketing investments, payroll for sales, marketing, and reservation, to determine the true net value of each segment. I have to share with you a funny story to budgeting with you. I have to share with you a funny story to budgeting with you.

Marketing 59

Marketing Market Hotels ROI 59

Cloudbeds

SEPTEMBER 18, 2024

Data analytics is the process of examining data sets to search for patterns, draw conclusions, support decision-making, and predict future market trends. For hotels, that involves collecting and analyzing data across various sources, including your hotel website, social media channels, online travel agencies (OTAs), surveys, and more.

Operations 40

Operations Revenue Management Occupancy Revenue 40

SiteMinder

JUNE 27, 2024

Your TripAdvisor advertising cost is entirely in your hands, and will depend on your finances and marketing goals. As with any marketing effort, advertising on TripAdvisor is a matter of getting out what you’re willing to put in. All in all it’s a compelling advertising proposition.

Cost Per Click 52

Cost Per Click Hotels Business Marketing 52

Q4Launch

FEBRUARY 1, 2022

Here are the top reasons (Pay-per-Click) PPC is a smart marketing investment that delivers profitable revenue increases to your business. Why Should You Invest in Paid Search? Professionally managed PPC delivers terrific return-on-ad-spend (ROAS) as well as numerous other benefits.

Revenue 52

Revenue Marketing Market Consumer 52

MediaBoom

AUGUST 5, 2024

This guide delves into 11 proven strategies to elevate your hotel’s advertising efforts, helping you capture a larger market share and increase revenue. Online advertising should be a cornerstone of your hotel advertising strategy, and all your digital marketing efforts should point your target audience to your hotel’s website.

Display Ads 52

Display Ads Consumer Digital Marketing Hotels 52

MediaBoom

AUGUST 6, 2024

A strong hotel brand builds trust, loyalty, and a lasting impression, ultimately driving revenue and market share. By developing detailed guest personas, you can better understand your target market and make informed decisions about your hotel’s branding and marketing strategies. Each of these transmits a signal.

Branding 92

Branding Hotels Services Marketing 92

Hotelier Magazine

SEPTEMBER 26, 2023

In hospitality, brand acquisition and partnerships are driven by factors such as the hotels’ desire for rapid and significant growth or the capital markets’ rewards for delivering at scale. Compared to other sectors, however, the industry is still highly fragmented, without a single brand having significant global market share.

Hospitality 98

Hospitality OTA Market Share Revenue Management 98

Xotels

APRIL 3, 2024

Revenue Strategies & Tactics Market Segmentation Hotel Pricing Strategies Forecasting & Budgeting Properly How to Distribute Effectively? Always be ready to shift to any unexpected changes – being agile is what gets you ahead of the competition and allows you to be a market leader. Always keep an eye on emerging markets.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

Travel Media Group

JULY 19, 2023

Podcast host Ryan Embree welcomes the newest addition to the TMG Hospitality Trailblazers series, Mauri Berry, Vice President of Marketing & Digital Strategy at Remington Hospitality! Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check out what’s trending in hotel marketing. So happy to be here.

Hospitality 97

Hospitality Marketing Market Business 97

Catala Consulting

AUGUST 30, 2022

SWOT is a TOOL that helps hotel owners access favourable business opportunities in the context of market trends and get better insights into those areas needing adjustments and improvement. Every hotel has its own business mission, essential marketing, and unique selling proposition.

Hotels 52

Hotels Average Daily Rate Business Revenue 52

Travel Media Group

MARCH 1, 2023

Join Suite Spot Host and Marketing Director Ryan Embree as he sits down with TMG Chief Technology Officer, Jason Lee, to discuss the new integration of Instagram Reels into the OneView platform. Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check-out what’s trending in hotel marketing.

Hotels 59

Hotels Marketing Market Travel 59

Travel Media Group

SEPTEMBER 6, 2023

Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what’s trending in hotel marketing. So, 61% of the sentiment on TripAdvisor left is positive, and that’s better than some of the OTAs and Google reviews. Before republishing quotes, we ask that you reference the audio. What am I doing wrong?

Travel 98

Travel Services Marketing Market 98

Hotel Business

DECEMBER 7, 2023

As such, hospitality brands have an incredible opportunity to capture this consumer market share by partnering with independent hotels and growing their global portfolio in places not previously considered. Another market factor to consider is the implementation of visas for U.S. travelers visiting Europe, starting in 2025.

Consumer 104

Consumer Branding Market Share Travel 104