Hotelogix

SEPTEMBER 6, 2024

Google’s dominance in the search engine market makes Google Hotel Finder an essential tool for any hotelier. With over 90% of the global search engine market share, Google is the starting point for millions of travelers planning their trips. This can be through your own website, an OTA, or another booking channel.

OTA 98

OTA Hotels Business Accommodation 98

Mews

AUGUST 2, 2023

In today's hotel industry, maximizing direct bookings is critical to increasing revenue and reducing dependence on third-party booking channels like OTAs. One of the most powerful channels for achieving this goal is Google Hotel Ads (GHA): with nearly 70% of the market share, it is the most used metasearch.

Market Share 52

Market Share OTA Revenue Hotels 52

Hotel Speak

JULY 24, 2024

Hotels have worked with third parties such as airlines, travel agents, online travel agents (OTAs) and the Global Distribution System (GDS) for decades. The dynamic landscape of hotel distribution offers numerous opportunities for hotels to maximise their market presence and profitability.

OTA 75

OTA Hotels Revenue Revenue Management 75

gcommerce

APRIL 1, 2024

Missing in that analysis is the amount of potential business they are ceding to OTA's or, worse yet, their competitors. For too long, the hospitality industry has managed marketing with an emphasis on the expense side of the ledger. Marketing's purpose is to capture business that drives new and incremental bookings.

OTA 52

OTA Revenue Market Share Market 52

Xotels

AUGUST 9, 2021

Google is taking the hotel industry by storm to gain market share and grow their advertising revenues. We will take a look at how Google is penetrating the hotel distribution vertical with Google Hotel Ads, and what opportunities this gives in terms of hotel revenue management and marketing. From Hotel Finder to GHA.

Market Share 52

Market Share Hotels OTA Cancellation 52

STAAH

JULY 8, 2024

Leverage OTAs and Metasearch Engines Optimized Listings: Ensure your listings on Online Travel Agencies (OTAs) and metasearch engines are complete, accurate, and appealing. Enhancing the guest experience and staying adaptable to market changes is crucial to weathering economic downturns and emerging stronger.

Digital Marketing 52

Digital Marketing Accommodation Market Marketing 52

Little Hotelier

APRIL 29, 2024

It is the equivalent of Expedia Partner Central – a place where a hotel or travel business can control their OTA listing, take bookings and payments, advertise on the app, and access Traveloka support. TERA , or the Traveloka Extranet Reservation System, is the Traveloka extranet, or what the company calls its “integrated business system”.

OTA 52

OTA Display Ads Hotels Marketing 52

Hotelogix

AUGUST 6, 2024

Increasing your Hotel's Market Share Growing your market share requires strategic marketing and distribution efforts. Strategic marketing and distribution: Optimize your presence across all distribution/sales channels. Read Also: What is Dynamic Pricing in Hotels?

Revenue 52

Revenue Management Upsell Target Marketing 52

Little Hotelier

MAY 18, 2023

The reason is simple: Google boasts a global search engine market share of over 90% , and when a potential guest ‘googles’ accommodation by typing in “hotel [your city]”, Google Hotels comes up as a rich result. This makes these tools a popular way for travellers to begin the process of shopping for hotels.

OTA 59

OTA Hotels Travel Business 59

gcommerce

MAY 22, 2023

General Hotel Marketing FAQs Why is booking direct better than letting the OTAs (Online Travel Agencies) do all the work? Competing against the OTAs can be a daunting task with their multi-million-dollar budgets, loyalty programs, and great online booking experience, but for all hotels, it is worth the fight.

Digital Marketing 72

Digital Marketing Market Marketing Hotels 72

Cloudbeds

JULY 27, 2023

Unlike Google’s Free Booking Links, this feature is only available to hoteliers; OTAs and resellers can not participate. If you’re listed on OTAs, you’re probably already listed on metasearch channels too. It’s important to note that OTAs cannot participate in Free Booking Links. How do they work?

Cost Per Click 52

Cost Per Click OTA Digital Marketing Accommodation 52

gcommerce

FEBRUARY 13, 2023

Must-Have Hotel Marketing Channels in an Economic Downturn: Metasearch (Google Hotel Ads, TripAdvisor, Kayak, Trivago, etc.) Online Travel Agent sites (OTAs) compete heavily on these channels to steal market share. OTAs are pushing hard to regain their footing.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

Up Hotel

DECEMBER 9, 2024

Increase room ADR, sell more hotel rooms direct, increase you market share, reduce channel spend on OTAsfamiliar? The next article will look into top ways to allocate your marketing budget in 2025. The Golden 20% I seriously think the OTAs are like heroin for hotels and its a pretty tough habit to kick.

ROI 40

ROI OTA Hotels Cost Per Click 40

Hotel Speak

MARCH 13, 2024

Expanded market reach & revenue growth: Unique distribution strategies help businesses access new geographical territories, demographics, and partnerships. The resulting boost in market share directly translates to higher revenues. Large hotels increasingly encourage direct bookings over OTA usage to improve profit per stay.

Global Distribution System 83

Global Distribution System Retail Shopping Consumer 83

Xotels

APRIL 3, 2024

Following best practices and a well-thought-out strategy is the only way to unlock the full potential of revenue for your hotel , with benefits including: Claim your fair market share: with more hotels forecasted to open every year , gaining a fair market share will become more difficul t each year.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

gcommerce

APRIL 12, 2023

One that the OTAs have been using to STEAL MARKET SHARE the past 10+ years. The less competitive your price is compared to OTAs, the more it will cost you for the same placements. If you’re not advertising here, the OTAs already are and they are capturing the wealth of bookings that are driven from these campaigns.

Hotels 52

Hotels OTA Digital Marketing Revenue 52

Little Hotelier

AUGUST 12, 2024

When you have lower operating costs, you can more comfortably offer more competitive rates, winning business and growing your market share. A channel manager , for example, can connect with all of your OTAs and booking channels, and can block dates across all your listings as soon as a new reservation comes in.

Average Daily Rate 52

Average Daily Rate Revenue Occupancy Operations 52

Travelboom Marketing

APRIL 12, 2023

During onboarding, a hotel sales manager would also learn the same fundamentals for the hotels in their compset, as well as comparable properties in the overall market. For an eye-opening exercise, try listing every possible outlet that a guest could utilize to reserve inventory at your hotel.

Digital Marketing 59

Digital Marketing Real Estate Hotels Sales 59

Xotels

SEPTEMBER 22, 2022

In August 2022, the Expedia Group released a new algorithm update that affects how properties appear in the OTA’s search results. ” The fact that one of the world’s leading OTAs concentrates so much on the guest experience proves this aspect’s importance. Set the right objectives to succeed. Hyper-target.

Hotel Marketing 40

Hotel Marketing Market Marketing OTA 40

Q4Launch

FEBRUARY 1, 2022

Top 40 Reasons Travel & Hospitality Customers Benefit from Pay-Per-Click Advertising: PPC enables top-of-page placement on search results that is not dependent on SEO or unpredictable Google algorithm changes PPC turbocharges organic SEO with complementary listings at top of more search result pages PPC is low-waste because you only pay when someone (..)

Revenue 52

Revenue Marketing Market Consumer 52

TravelNet

APRIL 25, 2024

Shore up your direct channel: If you’ve been considering a new website , digital marketing strategy , or payment solution , now’s the time. Set your OTA business to autopilot for a while and give your most profitable channel some love. Let’s face it—margins continue to be razor thin.

Market 52

Market Marketing Occupancy Business 52

TravelNet

APRIL 25, 2024

Shore up your direct channel: If you’ve been considering a new website , digital marketing strategy , or payment solution , now’s the time. Set your OTA business to autopilot for a while and give your most profitable channel some love. Let’s face it—margins continue to be razor thin.

Market 52

Market Marketing Occupancy Business 52

TravelNet

APRIL 25, 2024

Shore up your direct channel: If you’ve been considering a new website , digital marketing strategy , or payment solution , now’s the time. Set your OTA business to autopilot for a while and give your most profitable channel some love. Let’s face it—margins continue to be razor thin.

Market 52

Market Marketing Occupancy Business 52

Xotels

AUGUST 15, 2022

Capturing more market share, or penetrating new markets was just not in their mindset. Especially in resort hotel markets, tour operators have for too long influenced hoteliers on how to run their business. Are there any travel agency channels or forums out there that can help you attract these customer target markets?

Market 59

Market Marketing Hotels ROI 59

Bookassist

NOVEMBER 4, 2022

But we also see that there is still a lot to be done in this area when it comes to the Polish market compared to our other markets. That takes time, building brand awareness in a new market. For booking engine optimisation, we look at price comparisons and local distribution issues with OTAs. Nothing happens overnight!

Market 52

Market Marketing Management Sales 52

SiteMinder

AUGUST 1, 2024

Identify pricing gaps: You’ll be able to spot chances to increase rates without losing market share. It will also make sure you avoid any potential penalties from the OTAs themselves. Avoid rate wars: By monitoring competitor pricing, you can prevent unnecessary and accidental destructive price competitions.

Shopping 52

Shopping Revenue Average Daily Rate Revenue Management 52

SiteMinder

JUNE 27, 2024

So ask yourself: how many direct bookings is an investment in sponsored placements likely to generate in comparison to sending the user off to an OTA listing for the property? It’s likely to be a case-by-case situation, with some hotels still finding it useful if incremental bookings increase regardless of channel.

Cost Per Click 52

Cost Per Click Hotels Business Marketing 52

Catala Consulting

AUGUST 30, 2022

Dealing with threats Generally, threats are situations that can affect your hotel business, such as shortage of staff and OTA changes. Market share index A market share involves determining your hotel’s performance against your competitors. It is safer to anticipate threats and to take prompt action against them.

Hotels 52

Hotels Average Daily Rate Business Revenue 52

SiteMinder

FEBRUARY 8, 2024

As you can see, there’s a huge variety of wants and needs from this important market. Chinese tourism alone has a market share the equivalent of multiple less populated countries put together, so you can expect a wide range. Additionally, 47% plan to book with an OTA and 24% direct with their accommodation.

Market 52

Market Marketing Travel Tourism 52

Hotelogix

NOVEMBER 28, 2024

Utilize data-driven approaches to deliver tailored messages across multiple touchpoints: Email marketing with segment-specific offers Social media content customized by guest preferences Retargeting campaigns based on browsing behavior Personalized landing pages for different guest types Channel Selection Choose the most effective channels for each (..)

Hotel Marketing 40

Hotel Marketing Market Marketing ROI 40

Hotelier Magazine

SEPTEMBER 26, 2023

In hospitality, brand acquisition and partnerships are driven by factors such as the hotels’ desire for rapid and significant growth or the capital markets’ rewards for delivering at scale. Compared to other sectors, however, the industry is still highly fragmented, without a single brand having significant global market share.

Hospitality 98

Hospitality OTA Market Share Revenue Management 98

Travel Media Group

SEPTEMBER 6, 2023

So, 61% of the sentiment on TripAdvisor left is positive, and that’s better than some of the OTAs and Google reviews. Not looking at your local competition to see, maybe there’s some opportunities there to talk about what might be opportunities for you to take more market share. It’s a very credible source.

Travel 98

Travel Services Marketing Market 98

MediaBoom

AUGUST 6, 2024

A strong hotel brand builds trust, loyalty, and a lasting impression, ultimately driving revenue and market share. People have a high level of faith in OTAs. It encompasses everything from the hotel’s name, logo, and tagline to its overall atmosphere, service, and guest experience.

Branding 92

Branding Hotels Services Marketing 92

Cloudbeds

SEPTEMBER 18, 2024

Data analytics is the process of examining data sets to search for patterns, draw conclusions, support decision-making, and predict future market trends. For hotels, that involves collecting and analyzing data across various sources, including your hotel website, social media channels, online travel agencies (OTAs), surveys, and more.

Operations 40

Operations Revenue Management Occupancy Revenue 40

Travel Media Group

MARCH 1, 2023

I mean, you think about most of the places that your hotel has data, so your brand, if you’re, if you have a brand or your website OTAs, even places like TripAdvisor, and Google, it’s a lot of static information rates and availability your images from hopefully recent, but probably from a while ago. Jason Lee: A hundred percent.

Hotels 59

Hotels Marketing Market Travel 59

Xotels

APRIL 3, 2024

The Hotel’s Own Website (and Booking Engine) Online Travel Agencies (OTAs): Booking.com, Expedia, Airbnb, etc. Why this is beneficial for hotels is clear in our eyes, to name a few points: Saturated Market: with more hotels forecasted to open every year , gaining a fair market share will become more difficult each year.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

MediaBoom

AUGUST 5, 2024

This guide delves into 11 proven strategies to elevate your hotel’s advertising efforts, helping you capture a larger market share and increase revenue. The Role of OTAs: Collaborate with online travel agencies to reach a wider audience and leverage their marketing expertise.

Display Ads 52

Display Ads Digital Marketing Consumer Hotels 52