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Remaining relevant to guests is key, and those that don’t are at risk of losing marketshare. How have you adapted your sales and marketing strategy to attract these new segments? . Where are your targetmarkets researching and booking their travel? How are you catering for new and emerging segments? . •
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A strong hotel brand builds trust, loyalty, and a lasting impression, ultimately driving revenue and marketshare. Understanding Your Target Audience Identifying the ideal guest is the cornerstone of effective hotel branding. They can leverage consistent standards and economies of scale to deliver reliable experiences.
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You have to be kind of targeted and specific in your marketing. So hotel type deployment, independent lifestyle versus branded by geography in addition to those front of house strategists that really get to know the hotels, the markets and the unique segment priorities and business needs at the hotels.
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