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Marriott International has appointed Carolina Voullieme as multi-property director, sales and marketing, overseeing both the Aruba Marriott Resort & Stellaris Casino and the Grand Cayman Marriott Resort. ” The post Marriott names Carolina Voullieme multi-property director, sales and marketing appeared first on hotelbusiness.com.
Following an initially strong recovery in demand following international border openings in mid-2022, demand growth slowed in most New Zealand hotel markets from early 2024. This will provide a boost to the market, particularly outside the peak periods when it is desperately needed.
Every decision is grounded in meeting current market trends and future needs of our modern-day travellers.” The Collingwood property has seen occupancy double to 72% and RevPAR grow by $50 in Q1 FY23, when compared to the opening three months May-July FY22.
First-time general manager Michelle Scott is flexing her sales and marketing skills to bring Marriott International’s ‘Wild Child’ Moxy to life in its first Australian hotel. We’ve set some high goals in terms of our occupancy level, and we continue to ramp up.
Faced with persistent labor shortages, increased price sensitivity from travelers, and a rising marketshare for branded hotels which now represent 72% of all US hotels independent operators must sharpen their strategies to stay ahead. The findings reveal 2025 is set to be the year of optimizing performance for independent hoteliers.
In May, short-term rentals continued to take share from hotels, with demand growing 13% compared with a 1.5% While RevPAR growth for STRs was positive, up 4.2%, occupancy has dropped to below pre-pandemic levels as supply growth has continued to increase. increase in hotel demand.
Despite taking share from hotels, increasing supply has created occupancy headwinds for short term rentals causing RevPAR to contract 6.6%. Hotel demand fell 2.0% in January, while short-term rental demand rose 1.3%.
Ever wondered why some hotels consistently outperform their competitors, even in challenging market conditions? The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape.
In September 2024, I gathered over 20 hoteliers and inudstry experts to explore five pertinent issues 1) 2024 Performance, 2) Revenue Generation, 3) Staffing and Leadership, 4) Marketing and Demand and 5) Technology and Vendors. Any increase in revenue is going to come through occupancy, so 2024 has been a bit more of a push.
decrease in occupancy, which was driven in part by a 1.3% decrease in occupancy, which was driven in part by a 1.3% Food for thought Short-term rentals continued to take marketshare in February. RevPAR, occupancy down in Feb. Hotels State of the Union April 2024 Edition. increase in ADR did not offset a 1.9%
This index can vary according to the business strategy, and factors impacting it include the average daily rate (ADR) , occupancy rate, quality of services offered, marketing strategies, reputation, and more. The other two indicators are MPI (market penetration index) and RGI (revenue generated index). How is ARI calculated?
Boutique hotel groupings averaged 58 to 65 per cent occupancy in 2022. This is compared to all US hotels at 63 per cent occupancy. Whilst occupancy levels have not fully returned to 2019 levels, strong rate increases compared to the previous year have enabled most class groups to achieve RevPAR recovery. .
It is a dynamic pricing strategy that allows hotels to offer competitive prices during low-occupancy periods while maximizing profits during high-demand periods. It enables hotels to achieve this goal by analyzing data such as occupancy rates, booking trends, and seasonal patterns to adjust prices and inventory.
Unplanned overbookings, front desks staffed 24/7, and marketing or finance degrees to optimize revenue will soon be a thing of the past. Key findings from the report include: Occupancy patterns are projected to remain consistent in 2024. With demand relatively flat, hotels will need to focus efforts on growing marketshare and RevPAR.
The hospitality industry faces seasonal challenges and fluctuating market conditions, including reduced consumer spending and increased competition. Accommodation providers can navigate these by leveraging online bookings and digital marketing strategies. A seamless booking experience can significantly reduce abandonment rates.
Where we’ve been and where we’re at The short-term rental market has predictably cooled off from its extraordinary stretch a few years ago, but stability appears to be close at hand. Supply growth in 2021 and 2022 had a significant negative impact on 2023 occupancy. The decline in occupancy since 2021 appears to have leveled out.
Where we’ve been and where we’re at The short-term rental market has predictably cooled off from its extraordinary stretch a few years ago, but stability appears to be close at hand. Supply growth in 2021 and 2022 had a significant negative impact on 2023 occupancy. The decline in occupancy since 2021 appears to have leveled out.
Where we’ve been and where we’re at The short-term rental market has predictably cooled off from its extraordinary stretch a few years ago, but stability appears to be close at hand. Supply growth in 2021 and 2022 had a significant negative impact on 2023 occupancy. The decline in occupancy since 2021 appears to have leveled out.
When you have lower operating costs, you can more comfortably offer more competitive rates, winning business and growing your marketshare. Maximising ADR helps a hotel increase revenue without needing to increase occupancy. Creating an efficient hotel is simply good business.
2022 has been a successful one for the hospitality industry, with hotel room occupancy surging near the record-high 2019 levels. We expect it will continue to be a main driver in the market heading into 2023, particularly as demand for these accommodations soars and labor remains expensive and in short supply. By Shilpan Patel.
Hotel rate shopping is the practice of tracking and monitoring hotel rates amongst your local market and competitors. Today’s market demands the adoption of dynamic pricing and hotels now regularly change rates daily or even multiple times in a given day. What is hotel rate shopping?
Rate Insight+ offers hoteliers a comprehensive view of competitive short-term rental and hotel pricing in their specific market, providing crucial data to enable better pricing decisions based on demand, occupancy, and rates in their market, according to the company.
For hotel managers and the industry as a whole, accurate forecasting is not just beneficial—it’s essential for maintaining competitiveness and profitability in a dynamic market. These predictions incorporate various factors, including historical data, market segmentation, current market trends, and macroeconomic dynamics.
Effective hotel distribution strategies enable hotels to target the right audience, optimise occupancy rates, and enhance revenue management. The dynamic landscape of hotel distribution offers numerous opportunities for hotels to maximise their market presence and profitability.
“Our team is united in our focus on finding the right business, at the right time, at the right price point while continuing to shift marketshare away from our competition and providing service that is realizing strong customer retention,” said Fraser.
Joanna] The primary thing is that it shows to Polish hotels that we are a verified, trusted partner for hotels on the market. Joanna] Despite hoteliers’ concerns at the start of the year, the number of bookings and occupancy rates during this summer in Poland were actually at a reasonable level. It’s all about results!
This shift requires a comprehensive approach integrating cost control, strategic marketing, and top-notch guest services. Increasing your Hotel's MarketShare Growing your marketshare requires strategic marketing and distribution efforts. Run targeted marketing campaigns to attract high-value guests.
Today, hoteliers need access to comprehensive, forward-looking market insights to better understand and adapt to rapidly changing conditions. The access to forward-looking insights from Amadeus’ Demand360 solution will offer the opportunity to shift marketshare and grow Ascott’s business.
According to Statista research , revenue in the Travel & Tourism market is projected to reach US$184.50bn in 2024. Meanwhile, the largest Travel & Tourism market is the Hotels market with a projected market volume of US$93.62bn in 2024. In population size, that market is made up of just over 300 million people.
The findings suggest hostels are outpacing other accommodations in terms of occupancy rates, while average daily rates (ADR) for private rooms have grown globally. The first-of-its-kind report draws on extensive data, research, as well as daily interactions with hostels around the world to share insights and trends in travel for 2024.
Our economy brands gained marketshare domestically amidst a backdrop of normalizing U.S. leisure demand, and international occupancy continued to recover. Adjusted EBITDA increased 5% to $200 million primarily reflecting higher fee-related and other revenues as well as marketing fund variability. The company’s U.S.
WASHINGTON — CoStar Group has launched STR Benchmarking, a transformational marketshare product for the global hotel industry. Future product enhancements, which are expected to begin rolling out later this year, include portfolio-level benchmarking, monthly P&L, average-length-of-stay data and forward-looking occupancy.
Host Ryan Embree discusses how hotels can position themselves to capture marketshare and secure bookings from both engaged couples and wedding guests. Ryan Embree: Welcome to Suite Spot where hoteliers check in and we check out what's trending in hotel marketing. And it's having a huge impact on occupancy. Listen now!
Falling short of your competitors when it comes to guest experience, accommodation standards or your marketing and advertising strategy can quickly lead to lost revenue. The company is the recognised leader in hotel industry benchmarking and provides market data including supply and demand and marketshare information on a global scale.
By Nicole Di Tomasso According to Avison Young’s Canada Hotel Market Report, Canada’s hotel industry demonstrated a strong recovery in 2023, surpassing pre-pandemic levels in key performance indicators (KPIs) such as Average Daily Rate (ADR), Revenue Per Available Room (RevPAR) and occupancy. In comparison to 2022, occupancy was 65.7
This is done by thoroughly understanding your property, its customers, and the market. Ultimately, prioritising achieving a fair share of direct sales empowers hotels to establish stronger control over guest data to increase profitability, and maintain autonomy over their brand image and customer experience.
Why Hotel Business Intelligence Matters In today's tough market, you can't just guess. Marketing Hotel business intelligence lets you aim your marketing better. For instance: Staff Scheduling: Make the best use of your workforce based on expected occupancy and demand. You need real facts to decide things.
Hotel KPI or Hotel Key Performance Indicator is the value that can be measured and which lets you set a standard to measure the success rate of your hotel business as to how is it faring in the market. These KPIs range from the daily operations to financial performance to sales and marketing and customer service.
By leveraging proprietary data along with insights from Amadeus’ partner network, customers – including many prominent hospitality brands in major markets such as the H-Hotels group – are able to make better informed decisions and drive better performance.
Hotel owners seek out partners with a track record attracting and retaining talent, delivering guest satisfaction, exceeding brand standards, and growing profitability in fluctuating market conditions.” The move marked a significant milestone as HE built a regional team of experts in market and implemented its operational platform in Canada.
Travel demand is very healthy, with RevPAR improving year-on-year across all our markets and exceeding 2019 pre-pandemic peaks for four consecutive quarters. market alone. Brand highlights Luxury & Lifestyle IHG is successfully driving growth and marketshare in the higher fee per key Luxury & Lifestyle segment.
Data analytics is the process of examining data sets to search for patterns, draw conclusions, support decision-making, and predict future market trends. This data can then be used to make changes to improve revenue management, occupancy, guest experience, and operational efficiency. Guest experience key performance indicators (KPIs).
Podcast host Ryan Embree welcomes the newest addition to the TMG Hospitality Trailblazers series, Mauri Berry, Vice President of Marketing & Digital Strategy at Remington Hospitality! Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check out what’s trending in hotel marketing. So happy to be here.
The Index also includes filters to view top event market segments and industries booking group events, allowing hoteliers and DMO/CVBs to closely track trends and adapt their business strategies accordingly.
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