Skift Blog

MARCH 27, 2023

Skift Take: Despite the volatility of the past few years, China is on track to become the world’s largest tourism market by 2032. As domestic travel returns, Accor is gaining market share by accelerating growth and tailoring solutions for the Chinese market. Accor Group Read the Complete Story On Skift

Market Share 246

Market Share Tourism Marketing Market 246

Hospitality Net

NOVEMBER 9, 2023

In the perpetual quest to achieve greater market share, hoteliers constantly seek strategies to help them transcend the competition posed by online travel agencies (OTAs). This is where hotel data revenue can help.

Revenue 244

Revenue Market Share OTA Hotels 244

Hotel Management

JANUARY 16, 2024

First-time general manager Michelle Scott is flexing her sales and marketing skills to bring Marriott International’s ‘Wild Child’ Moxy to life in its first Australian hotel. What type of traveller does Moxy appeal to? How is the hotel catering to that airport traveller? Are you welcoming a lot of airport travellers?

Marketing 147

Marketing Market Occupancy Hotels 147

Hotel Management

SEPTEMBER 26, 2023

on 2019, while business travel grew 9.6% The total of 146,000 overseas visitors was 3% lower than the comparable period in 2019, representing a strong recovery, led by the UK and New Zealand markets. The post Sunny outlook for Sunshine Coast tourism as interstate travel booms appeared first on Hotel Management. YOY, and 64.6%

Tourism 130

Tourism Travel Market Share Market 130

Hotel Management

MAY 13, 2024

At US Travel’s IPW – the largest generator of international inbound travel to the United States – in Los Angeles last week (May 3-7), the Association’s President and CEO Geoff Freeman shared a vision to make travel a national priority, solve barriers to visitation growth and become the most-visited nation in the world. “It

Tourism 130

Tourism Travel Events Market Share 130

Skift Blog

JULY 4, 2023

Skift Take: In the battle between Tripadvisor/Viator and GetYourGuide, the winner is — offline experiences, which have more than 90 percent market share. That spells big opportunities for both of these companies. Dennis Schaal Read the Complete Story On Skift

Market Share 312

Market Share Market Marketing Travel 312

Hospitality Today

JANUARY 25, 2024

The battle for direct bookings has entered a new phase as online travel agents ramp up efforts to establish ownership of hotel guests and their booking journeys

Market Share 49

Market Share OTA Marketing Market 49

SiteMinder

FEBRUARY 8, 2024

What are Chinese travellers? Chinese travellers are individuals residing in China who travel domestically within their country or internationally to various destinations around the world. Table of contents Why should you capture the attention of Chinese travellers?

Marketing 52

Marketing Market Travel Tourism 52

Skift Blog

MARCH 29, 2023

Skift Take: TUI's ability to move beyond its safe middle-market playground through an expanded luxury offering came under the spotlight at the Skift Future of Lodging Forum. Ultimately, a brand's market share is way more than customer segments — it's really rooted in experience and value.

Branding 246

Branding Market Share Hospitality Market 246

Skift Blog

AUGUST 1, 2023

Skift Take: The tours, activities & experiences market is a lucrative and under-explored opportunity in the travel industry.

Market Share 130

Market Share Market Marketing Travel 130

Hotel Speak

MARCH 15, 2024

Shaking up the mid-scale hotel market, Hilton has announced the acquisition of Graduate Hotels for a cool $210 million. This strategic buy comes as established hospitality giants like Hilton seek to expand their portfolio and cater to the evolving preferences of millennial and Gen Z travellers.

Scale 93

Scale Marketing Market Market Share 93

Hotel Speak

OCTOBER 9, 2024

LONDON, 9TH OCTOBER 2024 – The pressure is on for UK hotel operators as new data shows that short-term rental (STR) business have grown 16 times faster in the last decade, reflecting the changing priorities of travellers seeking experience-led accommodation. In contrast, the number of hotel businesses grew by only 5.6%

Travel 87

Travel Accommodation Market Share Business 87

Hotel Management

DECEMBER 6, 2023

EVT is expanding its Hotels and Resorts portfolio to international markets with the signing of its first hotel management agreement in Asia. Coupled with our market leading capabilities, we can customise, innovate, and demonstrate above market results for partners. “We

Market Share 264

Market Share Hotels Market Marketing 264

Hotelogix

NOVEMBER 28, 2024

Ever wondered why some hotels consistently outperform their competitors, even in challenging market conditions? The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape. 

Hotel Marketing 40

Hotel Marketing Marketing Market ROI 40

Hotel Speak

SEPTEMBER 26, 2024

In September 2024, I gathered over 20 hoteliers and inudstry experts to explore five pertinent issues 1) 2024 Performance, 2) Revenue Generation, 3) Staffing and Leadership, 4) Marketing and Demand and 5) Technology and Vendors. Hoteliers across the world have reported similar trends, particularly in the luxury end of the market.

Marketing 83

Marketing Market Hotels Forecasting 83

gcommerce

OCTOBER 11, 2024

When I look ahead to what’s to come in the next year, I’ve walked away from Inbound 2024 thinking there’s a lot going on in the marketing world that holds onto long established concepts like behavioral science and creative messaging - the “human-ness” of marketing, but now - to the power of AI.

Marketing 87

Marketing Market Consumer Hotel Marketing 87

gcommerce

MAY 3, 2023

Key Performance Indicators, or KPIs, are the backbone of your hotel’s digital marketing. They inform decisions about marketing channels, help with campaign optimization, and, most importantly, let you measure the success of your marketing efforts. But how do you choose the right marketing KPIs for your hotel?

Marketing 77

Marketing Market Cost Per Click Digital Marketing 77

Revinate

SEPTEMBER 21, 2023

In the perpetual quest to achieve greater market share, hoteliers constantly seek strategies to help them transcend the competition posed by online travel agencies (OTAs). This is where hotel data revenue can help.

Revenue 105

Revenue Market Share OTA Hotels 105

STAAH

JULY 8, 2024

The hospitality industry faces seasonal challenges and fluctuating market conditions, including reduced consumer spending and increased competition. Accommodation providers can navigate these by leveraging online bookings and digital marketing strategies. Focus on local SEO to attract nearby travelers.

Digital Marketing 52

Digital Marketing Accommodation Marketing Market 52

Travelboom Marketing

JULY 31, 2023

According to a Market Analysis Report by Grand View Research , the global wellness tourism market size was estimated at $814.6 Further, North America dominates this market share at nearly 40%. From massage to meditation to mineral springs, wellness travel encompasses a vast range of products and services.

Travel 52

Travel Tourism Market Marketing 52

STAAH

SEPTEMBER 13, 2022

Start by entering what topic you would like to search for – travel, hotels or maybe something more specific to your guests such as spa, luxury, backpacking. As you can see in the example above, searches for travel requirements are trending. To gain market share. How can you use Google Trends in your marketing?

Hotel Marketing 74

Hotel Marketing Marketing Market Market Share 74

Hotel Management

MAY 1, 2023

Every decision is grounded in meeting current market trends and future needs of our modern-day travellers.” Ascott acquired the Oakwood portfolio last year Lyf is an accommodation concept targeting next-generation travellers including non-traditional corporates such as digital nomads, start-ups, entrepreneurs and creatives.

Retail 246

Retail Accommodation Branding Market Share 246

Hotel Business

NOVEMBER 14, 2022

A new joint report from hospitality data supplier STR and short-term rental analytics provider AirDNA shows that competition between short-term rentals and hotels has accelerated in the fight for leisure guests, with the price gap tightening and rental supply falling behind in urban markets. During the pandemic, the U.S.

Market Share 108

Market Share Hotels Market Marketing 108

Hotel Management

SEPTEMBER 12, 2023

Citadines Walker is the second Citadines Hotel to be opened in NSW, and the fourth in the Australian market. A resurgence in business travel has seen the brand become the fastest growing in Ascott’s global portfolio, with 21 new Citadines hotels opening this year.

Branding 264

Branding Market Share Business Market 264

Demand Calendar

JULY 2, 2024

As tech-savvy travelers increasingly choose hotels that cater to their digital needs, the writing is on the wall: those who resist change risk losing market share and revenue to more forward-thinking competitors.

Real Estate 87

Real Estate Market Share Hotels Revenue 87

Hotel Management

DECEMBER 6, 2023

EVT is expanding its Hotels and Resorts portfolio to international markets with the signing of its first hotel management agreement in Asia. Coupled with our market leading capabilities, we can customise, innovate, and demonstrate above market results for partners. “We

Market Share 130

Market Share Hotels Market Marketing 130

gcommerce

MAY 22, 2023

Do you find yourself asking the same hotel digital marketing questions over and over again? Whether you’re a fellow digital advertiser or a hotelier, this list of commonly asked hotel digital marketing questions will be one that you should bookmark for a later date! Does call tracking matter for hotel marketing?

Digital Marketing 74

Digital Marketing Marketing Market Hotels 74

Hotel Speak

MARCH 20, 2024

The global luxury travel market is huge, not in the number of guests with substantial buying power but the astonishing level of buying power that these luxury travellers have. The global Luxury tourism market had an estimated total revenue of USD 1,308.15 travellers overall take an average of 4.8 billion by 2032.

Travel 67

Travel Market Marketing Tourism 67

Amadeus Hospitality

JULY 9, 2024

Navigator360 ™ blends together historical and forward-looking hotel, air, and traveler sociodemographic data from Amadeus’ expansive business intelligence suite for a 360° view of the traveler journey. top source markets, visitor profiles (age, gender, nationality etc.), and length of stay. and length of stay.

Business 59

Business Tourism Market Share Market 59

BCV

AUGUST 19, 2021

Labor Day is traditionally an occasion to travel. Last year, Labor Day travel broke passenger records at airports nationwide as we witnessed consumers itching to get away after many months spent in lockdown. Here are BCV’s top tips for hotels and resorts looking to increase online awareness leading into the holiday weekend and beyond.

Consumer 52

Consumer Travel Marketing Market 52

TravelNet

APRIL 25, 2024

Where we’ve been and where we’re at The short-term rental market has predictably cooled off from its extraordinary stretch a few years ago, but stability appears to be close at hand. A big reason for the COVID boom was a huge increase in domestic travel. Summer 2023 saw international travel grow at 3X the rate of domestic travel.

Marketing 52

Marketing Market Occupancy Business 52

TravelNet

APRIL 25, 2024

Where we’ve been and where we’re at The short-term rental market has predictably cooled off from its extraordinary stretch a few years ago, but stability appears to be close at hand. A big reason for the COVID boom was a huge increase in domestic travel. Summer 2023 saw international travel grow at 3X the rate of domestic travel.

Marketing 52

Marketing Market Occupancy Business 52

TravelNet

APRIL 25, 2024

Where we’ve been and where we’re at The short-term rental market has predictably cooled off from its extraordinary stretch a few years ago, but stability appears to be close at hand. A big reason for the COVID boom was a huge increase in domestic travel. Summer 2023 saw international travel grow at 3X the rate of domestic travel.

Marketing 52

Marketing Market Occupancy Business 52

Travel Media Group

JUNE 12, 2019

Host Ryan Embree is joined by Director of Marketing Anne Sandoval to talk about how your bed and breakfast property can stay competitive with the rising threats of Airbnb and vacation rentals. Ryan and Anne give tips on how to modernize your B&B’s marketing strategy and optimize your property’s presence online. I wanted to talk to you.

Marketing 52

Marketing Market Market Share Marketing Strategy 52

Social Tables

APRIL 16, 2019

“Bleisure” will be bigger than ever – Citing statistics from Destination International, Berger reports that more and more attendees are looking at conferences and tradeshows as an excuse for leisure travel. Looking for an event marketing ppt?

Events 120

Events Marketing Market Management 120

gcommerce

FEBRUARY 13, 2023

5 Must-Have Hotel Marketing Channels Last week, in “ Hotel Marketing in a Down Economy, ” GCommerce’s Founder, Scott van Hartesvelt , shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side. decrease YoY.

Digital Marketing 52

Digital Marketing Marketing Market Cost Per Click 52

Hotel Business

OCTOBER 1, 2024

Knowland’s platform includes market intelligence data on meetings and events gathered from more 7,500 hotels across the U.S. and a select handful of international markets. Travel Association, after a slow recovery, business travel is expected to regain 95% of its 2019 peak in 2024. According to the U.S.

Events 64

Events Sales Sales Process B2B 64