Market Marketing Strategy Sales Leadership 
A Sales Guy
JANUARY 2, 2012
The beginning of the year in sales always starts with a number. Sales leadership spends a lot of time going through plans, setting quota, preparing for Q1, looking at the pipeline, etc. How much of the strategy focuses on marketing and collateral support? Then it moves to getting to the number.
Hotel Business
JUNE 4, 2024
The Hospitality Sales and Marketing Association International (HSMAI) Global has launched its Certified Hotel Sales Leader (CHSL) certification. This new program is designed to recognize the expertise of hotel sales leaders, emphasizing the most up-to-date sales and commercial principles, practices and strategies.
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Hotel Business
AUGUST 21, 2024
In this role, Fleck will guide the brand through its extensive growth, overseeing all aspects of the brand’s culture, training platforms, hotel openings, design evolution, marketing strategy, nightlife programming and food and beverage concept development.
A Sales Guy
NOVEMBER 27, 2012
These “lists” would be divvied up among the sales team to call. In most cases, that was the extent of the lead generation strategy of sales leadership. They were just lists of people or companies that fit some arbitrary profile, a profile that possibly lent itself to a sale.
A Sales Guy
DECEMBER 3, 2013
There is a massive influx of tools available to sales organizations. Insides sales is growing like mad. Content marketing is redefining lead generation, SEO and branding. The world of sales has changed dramatically from just 5 years ago AND it’s becoming increasingly more complex. You need to know now. Be prepared!
A Sales Guy
MAY 20, 2013
As a sales leader, if you are diligent in understand these four areas; people, process, strategy, product and the market you’re doing OK. Getting a grip on your sales team requires constant analysis and review of the critical areas that affect sales; people, process, strategy, market and product.
A Sales Guy
AUGUST 16, 2013
Blaming sales when your business model no longer fits the market is neither constructive nor productive. That’s a poor business strategy, leadership and management failing aren’t paying attention to how the market is changing, what customers value. That their team, their processes, strategy, etc.
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