MediaBoom

JULY 13, 2023

Marketing strategies for travel agents can increase brand awareness, boost website traffic, increase leads, and result in more bookings. However, it takes an understanding of marketing to successfully employ these tactics. What is travel agency marketing? Look internally to identify your USP.

Marketing Strategy 76

Marketing Strategy Marketing Market Travel 76

STAAH

NOVEMBER 12, 2024

Email marketing is a strong tool for hotels. Discover the strategies and tools to make your emails stand out. What is Hotel Email Marketing? Email marketing for hotels is an essential digital marketing channel that helps hotels connect with past, current, and potential guests. Define clear, measurable goals.

Email Marketing 72

Email Marketing Marketing Strategy Marketing Market 72

Skift Blog

AUGUST 28, 2024

Skift Take: Understanding consumer preferences is essential for travel brands to create effective marketing strategies, but how can they capitalize on anonymous traffic? Wunderkind Read the Complete Story On Skift

Branding 309

Branding Travel Marketing Strategy Consumer 309

Hospitality Net

SEPTEMBER 26, 2024

In the fast-paced landscape of digital marketing, staying ahead of the curve is crucial, especially for businesses in the travel industry. In this blog post, we will focus on the key aspects of hotel metasearch and its pivotal role in shaping effective travel marketing strategies.

Marketing 100

Marketing Market Travel Digital Marketing 100

Hotelogix

NOVEMBER 28, 2024

As a result, serviced apartments are becoming a popular choice for people who want a mix of comfort, privacy, and convenience when traveling. These apartments are popular with all kinds of travelers, including business people, tourists, and families.   How to market a serviced apartment?  

Marketing Strategy 52

Marketing Strategy Services Marketing Market 52

Refine

AUGUST 23, 2024

The shift towards regenerative tourism represents a significant opportunity for hotels to differentiate themselves in a crowded market while contributing positively to the greater good.

Marketing Strategy 56

Marketing Strategy Tourism Marketing Market 56

Q4Launch

OCTOBER 10, 2023

But how do you boil down your lodge marketing and growth strategy to a formula that works? In short, make your lodge the destination for a traveler—not just a place to stay. Lodge marketing , like B&B marketing or any other niche marketing, requires an expert who understands your needs. Website design.

Marketing Strategy 98

Marketing Strategy Marketing Market Email Marketing 98

Skift Blog

APRIL 10, 2024

Skift Take: The evolving demographics of Chinese outbound travel shows a jump in younger female travelers. This shift will have important implications for how businesses approach their marketing strategies and the kind of products on offer. Peden Doma Bhutia Read the Complete Story On Skift

Travel 306

Travel Marketing Strategy Tourism Business 306

Hospitality Net

AUGUST 23, 2024

Each quarter we share unique insights from our exclusive first-party data to help you stay competitive and leverage the latest traveler trends as part of your marketing strategy.

Travel 130

Travel Marketing Strategy Market Marketing 130

MediaBoom

MARCH 15, 2024

A recent Statista report forecasts that by 2025, over ten percent of all retail sales in the United States will stem from mobile commerce, underscoring the critical need for luxury brands to innovate their digital marketing strategies. In traditional marketing, stories are used to create a new need among potential clients.

Digital Marketing 92

Digital Marketing Marketing Strategy Branding Marketing 92

Hospitality Net

JULY 21, 2023

There are a lot of ways to tell a story, but the most impactful stories rely on visuals as much as they do words — that’s why creating video content as part of your destination marketing strategy can bring your location to life for travelers like nothing else.

Marketing 246

Marketing Market Marketing Strategy Travel 246

Hospitality Net

JUNE 26, 2023

Creating relevant content that elevates your travel brand and appeals to travelers is essential to a destination’s marketing success. But in order to know whether you’re meeting your campaign goals or not, it’s important to understand if your content marketing strategy is having an impact.

Marketing 246

Marketing Market Marketing Strategy Travel 246

Catala Consulting

APRIL 3, 2024

As businesses increasingly seek partnerships that offer more than just a transactional relationship, hotels must innovate their marketing strategies to meet these evolving expectations. The cornerstone of effective B2B marketing lies in understanding the unique needs and decision-making processes of businesses.

B2B 52

B2B Marketing Strategy Hotel Marketing Branding 52

gcommerce

SEPTEMBER 23, 2024

In the fast-paced landscape of digital marketing, staying ahead of the curve is crucial, especially for businesses in the travel industry. In this blog post, we will focus on the key aspects of metasearch and its pivotal role in shaping effective travel marketing strategies.

Marketing 52

Marketing Market Digital Marketing Travel 52

The Cosmos

JANUARY 19, 2023

A resort property needs to deploy many marketing strategies as they are meant to entertain their guests rather than just provide a room for a mere stay. To ensure that guests have an unforgettable experience, they deploy a range of resort marketing strategies , such as advertising, promotions, and customer engagement activities.

Marketing Strategy 52

Marketing Strategy Marketing Market Resorts 52

Up Hotel

AUGUST 21, 2023

In the fast-paced world of the hotel industry, with changing trends, the effects of seasonality and fierce competition, having a solid digital marketing hotel strategy in place is essential for success. One powerful tool that can contribute to crafting effective marketing plans is the SWOT analysis.

Marketing Strategy 52

Marketing Strategy Hotel Marketing Marketing Market 52

SiteMinder

SEPTEMBER 20, 2022

Whether it is through branding messages, targeting the appropriate target audience or activities that keep previous guests engaged, the world of marketing for hospitality and tourism has evolved significantly in the digital age. Hoteliers have had to adapt their strategies and take greater advantage of online channels.

Marketing Strategy 80

Marketing Strategy Marketing Market Hospitality 80

Hotel Speak

MAY 30, 2024

The hospitality and travel industry is experiencing a spending surge, with online travel agencies (OTAs) like Expedia Group, Booking Holdings, Airbnb, and Trip.com Group collectively spending a record $4.08 billion on sales and marketing in the first quarter (Q1) of 2024. billion in marketing spend during Q1.

OTA 79

OTA Marketing Market Travel 79

Up Hotel

AUGUST 21, 2023

In the fast-paced world of the hotel industry, where trends change rapidly and competition is fierce, having solid hotel marketing strategies is essential for success. One powerful tool that can significantly contribute to crafting effective marketing plans is the SWOT analysis.

Marketing Strategy 52

Marketing Strategy Hotel Marketing Marketing Market 52

Hotel News Resource

DECEMBER 4, 2023

The hospitality industry saw unprecedented travel demand in 2022. Pent-up desire to get out of the house and escape the same 10-person circle incited the masses to jump on planes to anywhere outside their 50-mile radius. That's almost 3x the average during the height of the pandemic in 2020.

Marketing Strategy 104

Marketing Strategy Marketing Market Travel 104

Hospitality Net

MAY 27, 2024

Understanding the latest data around changing traveler search trends, booking behaviors, and global top-booked destinations can give you the edge you need to build a data-driven marketing strategy that delivers results.

Travel 100

Travel Marketing Strategy Market Marketing 100

Hospitality Tech

SEPTEMBER 23, 2024

Leverage data-driven advertising, cross-channel campaigns, and seasonal messaging to stand out during the busiest travel season of the year.

Marketing Strategy 52

Marketing Strategy Marketing Market Travel 52

Hotel News Resource

APRIL 27, 2023

Designed for advanced level travel marketing professionals, ABTA's flagship Travel Marketing event combines inspirational case studies, thought-provoking keynotes and interactive panel discussions, to help inform and improve marketing strategies.

Marketing 81

Marketing Market Travel Marketing Strategy 81

Hotel Business

AUGUST 28, 2024

Hospitality industry veteran Wendy Hoekwater has formed Net Growth Marketing LLC , a marketing and sales consulting firm specializing in scaling small- to mid-sized companies in hospitality, travel and tourism. I’ve gained a deep understanding of what drives success in this competitive market,” said Hoekwater.

Marketing 111

Marketing Market Digital Marketing Sales 111

MediaBoom

JUNE 5, 2024

In an industry as dynamic and competitive as travel, standing out online is crucial. Digital marketing for travel industry refers to all online efforts to promote your travel brand, tours, or destinations. Ready to make 2024 your best year yet in the travel industry?

Digital Marketing 52

Digital Marketing Marketing Market Travel 52

Skift Blog

JUNE 22, 2023

Skift Take: Travel bargain hunters are a fickle bunch, visiting more than two dozen websites on average before they book. Booking.com and its rivals spend billions annually to woo those travelers who wouldn't otherwise click over to their platforms. Dennis Schaal Read the Complete Story On Skift

Marketing 312

Marketing Market Travel Marketing Strategy 312

Hospitality Net

NOVEMBER 12, 2024

Jerne (www.jerne.com), the leading platform connecting digital-focused travel curators with experience providers, is celebrating reaching 10,000 registered curators with the launch of an industry-first rating system to help experience providers efficiently and effectively manage their sales and marketing strategies through influential communities.

Marketing Strategy 100

Marketing Strategy Sales Market Marketing 100

Xotels

JUNE 2, 2023

As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. Balancing direct room sales with third-party websites and online travel agents (OTA’s) is one of the challenges the hotel industry faces in 2023 and beyond.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Marketing Market 40

Hospitality Today

AUGUST 22, 2024

Two of the hotel industry's biggest demand segments - Gen Z and baby boomers - couldn't be more different from each other

Marketing Strategy 40

Marketing Strategy Marketing Market Travel 40

Cloudbeds

FEBRUARY 6, 2023

No doubt about it: social media is one of the most crucial tools in any hotel’s marketing strategy for promotion and advertisement. Read on to learn more about the importance of social media for hotels, along with 12 social media marketing strategies to try in 2023. What is a social media marketing strategy?

Marketing Strategy 52

Marketing Strategy Marketing Market Branding 52

MediaBoom

AUGUST 23, 2024

With countless options at their fingertips, discerning travelers expect nothing short of exceptional experiences. To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies. Let’s get started.

Resorts 84

Resorts Marketing Market Marketing Strategy 84

Webrezpro

MAY 29, 2024

As of 2023, international travel around the world was at 87 percent of what it was in 2019. Despite rising living costs, the desire to see the world is as strong as ever, and travelers are once again venturing far and wide. Your property can capture that demand with the right offerings and marketing strategy. […] Source

Travel 83

Travel Marketing Strategy Market Marketing 83

MediaBoom

JUNE 5, 2023

The travel and tourism sector is currently undergoing significant expansion, with companies fiercely vying for customer attention. To thrive in this highly competitive environment, it is vital to set your brand apart through the implementation of impactful travel content marketing.

Marketing 83

Marketing Market Travel Email Marketing 83

MediaBoom

JUNE 6, 2024

According to a study, email marketing generates 40% more revenue per customer for travel businesses than social media. Indeed, email marketing for travel agents can significantly drive sales, enhance brand visibility, and nurture client relationships.

Email Marketing 52

Email Marketing Marketing Market Travel 52

Little Hotelier

MAY 31, 2023

What is hotel digital marketing? Hotel digital marketing is the practice of promoting your property to potential guests using the internet. Digital marketing is great for small hotels, as it is more accessible and affordable than traditional marketing like broadcast and print media. You’re thinking about your next trip.

Digital Marketing 98

Digital Marketing Marketing Market Marketing Strategy 98

Hospitality Tech

OCTOBER 14, 2024

With more travelers seeking personalized stays, hoteliers are using data analytics to uncover valuable demographic insights. By narrowing their focus, operators can align marketing strategies with guest preferences, boosting both engagement and revenue.

Travel 52

Travel Marketing Strategy Revenue Operations 52

MediaBoom

MARCH 9, 2023

There is a clear and voracious appetite among the global population to travel. While the tourism umbrella encompasses a wide range of consumers, there exists at the top a robust luxury travel demographic. Luxury travel is a thriving industry. As such, the competition amongst companies in the luxury travel sector is fierce.

Marketing 52

Marketing Market Travel Marketing Strategy 52