Remove Market Remove Marketing Strategy Remove Travel
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The Problem With Travel Brand Marketing – And How To Fix It

Skift Blog

Travel brands need to re-evaluate their comms and marketing strategies. — Skift Take: An obsession with prestige can obscure the declining value of traditional media. Lex Haris Read the Complete Story On Skift

Branding 279
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Inside Intrepid Travel’s Marketing Playbook for Tours

Skift Blog

Skift Take: Since the end of Covid, Intrepid has been transforming its marketing strategy by focusing on brand, rather than quick hit advertisements. Jesse Chase-Lubitz Read the Complete Story On Skift

Market 325
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Marketing Wars: Booking vs. Expedia – Who Spends Smarter?

Skift Blog

Skift Take: In 2023, Booking and Expedia spent a combined $13 billion on marketing, with Booking demonstrating better efficiency and global reach. While both still invest heavily in Google, they're shifting towards alternative marketing strategies like price discounting and B2B channels.

Marketing 321
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How Travel Brands Can Drive Bookings From Anonymous Visitors 

Skift Blog

Skift Take: Understanding consumer preferences is essential for travel brands to create effective marketing strategies, but how can they capitalize on anonymous traffic? Wunderkind Read the Complete Story On Skift

Branding 309
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China’s Outbound Tourism is Changing, Female Travelers Are Leading the Way

Skift Blog

Skift Take: The evolving demographics of Chinese outbound travel shows a jump in younger female travelers. This shift will have important implications for how businesses approach their marketing strategies and the kind of products on offer. Peden Doma Bhutia Read the Complete Story On Skift

Travel 306
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APAC Travel Trends: Why They Book and Where ‘Cash’ Is Still King

Skift Blog

Skift Take: Still lumping all Asia Pacific travelers into one category in your marketing strategies? Travelokas latest findings show just how diverse and dynamic this travel market really is. Peden Doma Bhutia Read the Complete Story On Skift

Travel 264
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Ovolo taps into AI to enhance marketing and create personalised experiences

Hotel Management

Ovolo Hotels is set to harness the power of artificial intelligence to elevate marketing efforts through a strategic partnership with innovative marketing group Nodal. A trailblazer in the digital marketing landscape, Nodal brings expertise in AI optimisation, utilising advanced data analytics and machine learning algorithms.

Marketing 130