eHotelier

NOVEMBER 20, 2023

By understanding the needs of their target market, providing them with tailored services, and creating unique experiences for them, hotels can take advantage of these emerging trends and turn their property into an essential destination in the remote work movement.

Target Marketing 105

Target Marketing Market Marketing Hotel Sales 105

Hospitality Net

JUNE 21, 2023

Mission Hill Hospitality, a leading select service and extended stay hotel investor, announced it has acquired two new hotel assets in a single transaction as it continues to expand its portfolio throughout targeted markets in the US. Terms are undisclosed.

Services 183

Services Target Marketing Hospitality Market 183

MediaBoom

AUGUST 1, 2024

How do you make marketing for hospitality and tourism successful? Hospitality and tourism marketing is the strategic process of creating demand and building a strong brand for products and services within the travel industry. There’s lots more information you need to know ahead of launching your marketing campaign.

Tourism 94

Tourism Market Marketing Hospitality 94

Social Hospitality

JULY 15, 2023

In the fast-paced, highly interconnected world of today, influencer marketing isn’t just a buzzword in the B2C space anymore. Let’s unpack seven strategies to leverage influencer marketing in the B2B sector. Employee advocacy and influencer marketing can work hand in hand, amplifying each other’s impact.

B2B 100

B2B Market Marketing Branding 100

SiteMinder

SEPTEMBER 26, 2022

Careful market segmentation in the hotel industry is a catalyst for understanding these differences and acting on them. This blog provides an introduction to hotel market segments, including practical help to identify a hotel’s ideal target segments and tips on attracting guests in a chosen segment. Table of contents.

Hotel Marketing 95

Hotel Marketing Market Marketing Fair Share 95

Hospitality Net

JANUARY 23, 2024

Imagine what it would be like if your sales, marketing, and guest-facing teams could all effortlessly collaborate, working from a unified view of each guest’s preferences, behaviors, and needs.

Target Marketing 130

Target Marketing Sales Market Marketing 130

MediaBoom

JUNE 10, 2024

According to a study, 74% of companies report that content marketing increases their lead generation efforts, emphasizing its heightened importance for luxury brands. Luxury content marketing leverages high-quality materials emphasizing exclusivity and personalized experiences. Luxury Marketing Thrives on Reaching the Rught Audience.

Branding 88

Branding Market Marketing Marketing Strategy 88

Little Hotelier

OCTOBER 11, 2023

Hotel email marketing is an online marketing technique that helps hoteliers reach a broader audience via email. Hotel email marketing has been done in the hospitality industry for decades now, since email has become a normal part of our everyday lives. Learn more Why is hotel email marketing important?

Email Marketing 98

Email Marketing Market Marketing Hotels 98

MediaBoom

AUGUST 3, 2023

Real estate content marketing is critical for strengthening your brand and growing your audience. What is content marketing in real estate? Real estate content marketing utilizes content forms to reach new audiences and strengthen relationships with existing customers. You can carve out your brand through content marketing.

Real Estate 91

Real Estate Market Marketing Consumer 91

MediaBoom

APRIL 11, 2023

Digital marketing for manufacturers modernizes what is still, for many such companies, an old-school, outbound means of promoting themselves and their products. A digital marketing strategy will allow your company to achieve more of its goals in a measurable way. Digital marketing for manufacturers uses inbound over outbound methods.

Digital Marketing 88

Digital Marketing Market Marketing B2B 88

MediaBoom

MARCH 14, 2023

A solid digital marketing for construction companies plan helps to bring more clients into your business. Modern construction companies can’t afford to ignore the importance of digital marketing. One of the best ways to do this is by focusing on digital marketing for construction companies.

Digital Marketing 94

Digital Marketing Construction Market Marketing 94

Little Hotelier

AUGUST 29, 2023

What is bed and breakfast marketing? Bed and breakfast marketing is a specific approach to marketing your B&B business for attracting potential guests, getting more bookings, and increasing room revenue. However, bed and breakfast marketing can be very challenging at times, for a few reasons: 1.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

MediaBoom

SEPTEMBER 21, 2023

In today’s highly competitive insurance marketplace, effective marketing has become a must for both insurance companies and professionals alike. Insurance marketing isn’t just about selling insurance policies. Insurance marketing is the process of promoting an insurance business to potential customers. Mediaboom is here to help.

Market 76

Market Marketing Marketing Strategy Business 76

Little Hotelier

OCTOBER 23, 2023

What is hotel social media marketing? Hotel social media marketing is the use of social media platforms to advertise your hotel brand and engage with potential and current guests. This blog will take you through everything you need to know to start succeeding with hotel social media marketing.

Market 105

Market Marketing Hotels Travel 105

MediaBoom

AUGUST 23, 2024

To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies. Resort marketing is the art and science of positioning a resort as the ideal destination for leisure or business travelers. Let’s get started. Remember, PPC is an ongoing process.

Resorts 86

Resorts Market Marketing Marketing Strategy 86

MediaBoom

APRIL 5, 2024

With this in mind, understanding the full impact of travel marketing has never been more essential. Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels. Secure your exclusive, free consultation with our luxury marketing experts today.

Marketing Strategy 88

Marketing Strategy Market Marketing Travel 88

Belza

NOVEMBER 30, 2024

Turning Gen Z Trends into Room Revenue; Boosting Hotel Performance with Targeted Marketing Campaigns | Hotel Marketing

Hotel Marketing 52

Hotel Marketing Revenue Market Marketing 52

Hotel Management

JULY 19, 2023

TriO was formed to offer the market a refreshed model to seize and deliver on impending opportunities across the region, all whilst still having skin in the game,” said, Ovolo Group. Ovolo Group said the platform aims to bridge the gap between equity and operator. Founder and Executive Chairman, Girish Jhunjhnuwala.

Business 189

Business Management Real Estate Target Marketing 189

MediaBoom

JULY 5, 2023

If your current hotel marketing initiatives are falling short, you’re likely frustrated after investing significant time and effort with little to show for it. Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers.

Hotel Marketing 82

Hotel Marketing Market Marketing Marketing Strategy 82

Hotel Management

SEPTEMBER 25, 2024

TFE Hotels is an owner, manager and developer and we see their impressive presence in multiple markets – which includes more than 50 properties in Australia, a strong pipeline of properties and ties to Singapore and Europe – as complementary to our vision for the future,” said Heritage Hotels’ Managing Director, Jeffrey Tang.

Global Distribution System 173

Global Distribution System Target Marketing Hotels Forecasting 173

eZee Absolute

JANUARY 19, 2023

For years, hotels have been at a crossroads, trying to determine whether to handle marketing in-house or outsource it. So, the question at hand is, how can hotels determine which marketing approach to opt for? And, how to capitalize on the strengths of both in-house and outsourced marketing?

Hotel Marketing 81

Hotel Marketing Market Marketing Hotels 81

MediaBoom

OCTOBER 26, 2023

The benefits of SEO include cost-effective marketing, more organic traffic, a competitive advantage, a better user experience, more trust and credibility among your audience, and sustainable growth. We can’t discuss the benefits of SEO marketing without a primer on search engine optimization. What Is SEO and How Do Search Engines Work?

Market 85

Market Marketing Business Sales 85

MediaBoom

DECEMBER 11, 2024

With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotel marketing strategies that captivate guests and boost bookings. Hotel marketing strategies are carefully crafted tactics that hotels use to promote their services, attract guests, and drive bookings.

Marketing Strategy 63

Marketing Strategy Hotel Marketing Market Marketing 63

Textedly

MAY 23, 2024

Simply put, SMS campaigns are targeted marketing initiatives that utilize text messages to reach and engage with customers. What are SMS Campaigns? Whether it's promoting a new product, offering exclusive deals, or providing timely updates, SMS campaigns offer a direct line of communication between businesses and their audience.

Market 52

Market Marketing Target Marketing Business 52

MediaBoom

MARCH 14, 2024

Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. A r obust local SEO strategy helps travelers find your hotel when they’re searching for accommodations in your vicinity, making it a critical component of your digital marketing efforts. Let Mediaboom guide you.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

Inn Quest

MARCH 2, 2023

This means identifying who your target market is, their needs and preferences, and how you can best serve them. For example, your target market is mainly business travelers. Develop a Strong Marketing Strategy Once you clearly understand your target market, developing a solid marketing strategy is next.

Management 89

Management Target Marketing Marketing Strategy Revenue Management 89

Hotel Management

DECEMBER 20, 2023

A lot of the target [market] was around project-focused corporate opportunity. It’s a lot of relationship building in the local market. When you look at it from the owner’s perspective, the office market is in a state of transition. We’re absolutely looking to grow the brand in all Australian markets.

Construction 267

Construction Shopping Pipeline Occupancy 267

eHotelier

AUGUST 20, 2023

It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals. A hotel sales strategy is a plan of action designed to increase hotel revenue and bookings.

Hotel Sales 98

Hotel Sales Occupancy Revenue Sales 98

A Sales Guy

JANUARY 14, 2013

That being said, there are three general or macro things your 2013 sales strategy MUST have to be complete; a social selling strategy, a content marketing strategy and deliberate learning plan. Social media provides sales people with insight and connectivity to their target market in ways that didn’t exist just a couple of years ago.

Sales 122

Sales Market Marketing Target Marketing 122

MediaBoom

MARCH 9, 2023

Destination marketing is a must for travel and hospitality businesses looking to market services toward specific locales. We’ll present definitions, benefits, and tactics to help you thoroughly understand and implement tourism destination marketing. What Is Destination Marketing? Let’s get underway with a definition.

Market 59

Market Marketing Tourism Marketing Strategy 59

Inn Quest

JUNE 13, 2023

When it comes to running a hotel, a well-executed marketing campaign can make all the difference. In this blog post, we will explore the key strategies and tactics for creating a successful hotel marketing campaign that captivates your target audience and delivers tangible results. Improve occupancy rates during the low season?

Hotel Marketing 56

Hotel Marketing Market Marketing Digital Marketing 56

Inn Quest

JULY 10, 2023

Wondering how to map out the perfect hotel market segmentation strategy that keeps your hospitality business ahead of the curve? As markets continue to prioritize brands that cater to individual preferences the best, every business’s success depends on how well it offers personalized experiences to end-users.

Hotel Marketing 52

Hotel Marketing Market Marketing Target Marketing 52

Hotelogix

NOVEMBER 28, 2024

Ever wondered why some hotels consistently outperform their competitors, even in challenging market conditions? The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape. 

Hotel Marketing 40

Hotel Marketing Market Marketing ROI 40

Catala Consulting

JANUARY 9, 2024

Introduction In the competitive landscape of hotel marketing, the cost of acquiring new customers is a pivotal metric for success. In the hotel industry, this encompasses expenses on advertising, promotional activities, staff salaries, and technology costs associated with marketing.

Hotel Marketing 52

Hotel Marketing Market Marketing Real Estate 52

Social Hospitality

MARCH 27, 2023

Sponsored Products, Sponsored Brands, and Sponsored Display ads are some of the various advertising formats that marketers can use to target customers based on their search terms, interests, and behaviors. They allow brands to reach potential customers on the world’s largest online marketplace. Suppose you sell a beauty product.

Cost Per Click 130

Cost Per Click ROI Market Research Target Marketing 130

eTourism

APRIL 14, 2016

Ever wonder who's really accessing your website? Google Analytics gives you access to a wealth of demographic data that can give you some valuable insights on the guests behind all those anonymous clicks. In today's blog, you'll discover how to tap into t

Target Marketing 52

Target Marketing Market Marketing Hotel Marketing 52

Hotel Management

SEPTEMBER 24, 2024

Since launching in the New Zealand market in 2022, the conference has continued to grow each year. The hotel sector is a major target market for many businesses. HCA has consistently been correct around issues such as the need for thoughtful central and local government investment in event attraction and destination marketing.

Events 147

Events Hotels Target Marketing Accommodation 147