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Identify & Analyze Competition Why it matters: Staying competitive requires understanding your market. Steps to Analyze Competitor Pricing: Track room rates across OTAs and direct websites. Best Practice: Combine multiple strategies to adapt to market fluctuations and guest segments. amenities, luxury).
This is done by thoroughly understanding your property, its customers, and the market. Also, gone are the days of selling the majority of your rooms through OTAs. Making sure you get your fair share of direct bookings allows you to compete with OTAs and avoiding to pay the hefty commissions on those bookings.
Make more money during peak season with direct bookings OTAs charge a 15-25% commission fee on every booking. Review your length of stay restrictions Length of stay strategies can boost your revenue when you expect a high volume of bookings coming your way. Learn more When is peak travel season for hotels?
However, while these bookings once seemed advantageous, they often come at the expense of reduced profitability for hotels, which prompts a strategic pivot towards maximizing direct hotel bookings over OTA channels. This strategy is more focused on the return of your metasearch marketing efforts.
It will help you distribute in real-time on multiple OTAs and metasearch sites. It enables you to adjust rates and marketing strategies to attract more guests during peak/off times. It can also help you to optimize your pricing strategy, as extended stays may be more profitable than shorter ones.
This is done by thoroughly understanding your property, its customers, and the market. Also, gone are the days of selling the majority of your rooms through OTAs. Making sure you get your fair share of direct bookings allows you to compete with OTAs and avoiding to pay the hefty commissions on those bookings.
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