Cloudbeds

JANUARY 17, 2024

With restrictions to third-party data and new AI tools, lodging operators must familiarize themselves with the different hotel market trends and strategies to stand out from the crowd. Here, we look at how the travel landscape is evolving and the latest trends to shape your marketing strategies this year.

Hotel Marketing 98

Hotel Marketing Marketing Market Hotels 98

Travelboom Marketing

NOVEMBER 7, 2023

As we enter the fourth quarter of the year, hotel marketers should outline their goals for 2024. We’ve assembled a complete checklist of everything you need to create your 2024 hotel marketing budget. OTAs: At TravelBoom we like to think of the OTAs as a new business tool, not a set-and-forget way to fill empty rooms.

Hotel Marketing 96

Hotel Marketing Marketing Market OTA 96

Hotelogix

NOVEMBER 30, 2023

Online Travel Agents for hotels or OTAs serve as important distribution channels for hotels. They play a pivotal role in marketing and selling rooms. OTAs are online platforms or websites that sell hotel rooms to customers. An excellent marketing strategy incorporates OTAs to boost sales and revenue.

OTA 59

OTA Hotels Online Sales Marketing 59

Little Hotelier

MARCH 23, 2023

What is occupancy rate? Occupancy rate determines how full your hotel is at any given time. Your property’s occupancy rate is one of the most important indicators of success. What is the formula for occupancy rate? For example, if you have 20 rooms, but only 10 are occupied, your occupancy rate will be 50%.

Occupancy 52

Occupancy Average Daily Rate Revenue Management Revenue 52

Hotelogix

OCTOBER 4, 2024

For small and mid-size hotels, having the right OTA ( Online Travel Agencies ) channel manager is critical. Choosing the right OTA channel manager can streamline your hotel’s online distribution strategy, prevent overbookings, and boost overall profitability. What is a Channel Manager? 

OTA 52

OTA Management Overbooking Revenue 52

Boutique Hotel News

MARCH 6, 2023

Worldwide: Cloud-based business intelligence company OTA Insight has launched Rate Insight+, a commercial tool which combines hotel and short-term rental data into one platform. Rate Insight provides real-time rate information on competitors’ pricing strategy, featuring insights on rates, ranking, reputation, and occupancy.

OTA 52

OTA Occupancy Accommodation Hotels 52

Hotelogix

NOVEMBER 19, 2023

As a hotelier, boosting the occupancy rate is critical to running a successful business. In a highly competitive industry, you must attract and retain guests to increase your property's occupancy rate and revenue. This article will explore various ways to improve hotel occupancy rates and the role of technology in it. 

Occupancy 59

Occupancy Maximum Length of Stay Minimum Length of Stay Revenue Management 59

STAAH

MAY 21, 2024

50% Occupancy with One Group Booking Scenario: A 50-room hotel has sold 25 rooms to one group, reaching 50% occupancy. Decision: Should we increase or hold the retail pricing on online travel agents (OTAs) and the brand website? Consideration: Evaluate market demand, competition pricing, and historical booking trends.

Occupancy 94

Occupancy Retail Yield Management Revenue 94

MediaBoom

AUGUST 23, 2024

To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies. Resort marketing is the art and science of positioning a resort as the ideal destination for leisure or business travelers. Let’s get started.

Resorts 84

Resorts Marketing Market Marketing Strategy 84

Horizon Hospitality

JULY 10, 2024

In the competitive world of hospitality, one of the most critical challenges of hotel professionals is balancing room rates with occupancy levels. Striking the right equilibrium requires a keen understanding of market dynamics, customer behavior, and strategic pricing. Define the key metrics you’ll monitored each day, hour, and minute.

Occupancy 52

Occupancy Revenue Yield Management Forecasting 52

eTourism

MAY 21, 2019

While the OTAs will pull in your hotel's broader audience - yes, a worthwhile strategy if you want to maintain a busy occupancy - it's still no reason to put your feet up and ignore the greater benefits of convincing customers to book direct. Maximising r

OTA 52

OTA Occupancy Business Hotels 52

Hotelogix

OCTOBER 24, 2024

There are several types of hospitality technology solutions that are available in the market. It analyses several factors including demand, season, occupancy forecast, and competitor pricing, etc. For example, you sell your rooms on 5 OTAs. OTAs OTAs are third-party agencies who sell hotel rooms on their websites to guests.

OTA 52

OTA Management Overbooking Cancellation 52

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions.

OTA 98

OTA Revenue Sales Travel 98

Cloudbeds

NOVEMBER 15, 2024

For years, the gold standard guiding business strategies for hotels has relied heavily on historical data, analyzed a few times a year (at best), making it difficult to swiftly respond to changing market conditions. For hotels, this includes making dynamic rate suggestions and identifying segments and offers for marketing campaigns.

Upsell 99

Upsell Occupancy Revenue Management Revenue 99

Xotels

MAY 30, 2024

What drives more value to the business, ADR, average daily rate, or occupancy? Occupancy or ADR? So what is it, Occupancy or Average Room Rate (ARR)? It allows hotels to compare their performance against the market or a competitive set. However, I am not a big fan of looking for lower occupancy to achieve more profit.

Revenue Management 49

Revenue Management Occupancy Revenue Average Daily Rate 49

Mews

MAY 30, 2023

For hostel owners, hostel marketing is a way to ensure their property stands out from the crowd. From optimizing your website to leveraging social media and working with online travel agencies (OTAs), we'll cover a range of tactics that drive more traffic to your property and boost occupancy rates.

Marketing 52

Marketing Market OTA Occupancy 52

STAAH

FEBRUARY 1, 2023

Whilst OTAs and travel agents play their role in increasing awareness and occupancy, direct bookings are prized for possessing the lowermost costs when it comes to acquiring guests. Download this free e-Book to drive more revenue Are you looking for ways to optimise your property’s revenue?

OTA 80

OTA Marketing Strategy Revenue Occupancy 80

STAAH

NOVEMBER 22, 2022

Hotel Marketing is only effective if the execution is done right. The core of a good hotel marketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. A planned approach to marketing helps you to set clear objective s. Find out more here.

Hotel Marketing 75

Hotel Marketing Marketing Market Hotels 75

Cloudbeds

OCTOBER 17, 2024

A basic strategy might involve listing your property on a few key online travel agencies (OTAs) like Airbnb and Booking.com and leaving it at that. By strategically analyzing revenue booked, occupancy rates, acquisition costs, and guest segments, hotels can build an advanced distribution strategy that delivers real value.

OTA 76

OTA Occupancy Hotels Revenue 76

Hotel Speak

JUNE 4, 2024

What drives more value to the business, ADR, average daily rate, or occupancy? So what is it, Occupancy or Average Room Rate (ARR)? It allows hotels to compare their performance against the market or a competitive set. However, I am not a big fan of looking for lower occupancy to achieve more profit. Which is it?

Revenue Management 47

Revenue Management Occupancy Revenue Average Daily Rate 47

SiteMinder

JULY 13, 2024

Revenue management revolves around measurement of what customers from different audience segments are willing to pay, as well as the ever-changing supply and demand within each market. The right distribution channels can have strong marketing power, putting your hotel in front of many customers you aren’t able to contact directly.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Travelboom Marketing

MARCH 21, 2024

The benefits of CPC marketing for hotels shouldn’t be overlooked when strategizing for the future. This cost-effective marketing channel offers targeted campaigns that provide both a short and long-term return. Plus, when you use mobile PPC ads , you can reach customers anywhere.

Marketing 52

Marketing Market Cost Per Click Marketing Strategy 52

STAAH

JULY 8, 2024

The hospitality industry faces seasonal challenges and fluctuating market conditions, including reduced consumer spending and increased competition. Accommodation providers can navigate these by leveraging online bookings and digital marketing strategies. A seamless booking experience can significantly reduce abandonment rates.

Digital Marketing 52

Digital Marketing Accommodation Marketing Market 52

Little Hotelier

AUGUST 29, 2023

What is bed and breakfast marketing? Bed and breakfast marketing is a specific approach to marketing your B&B business for attracting potential guests, getting more bookings, and increasing room revenue. However, bed and breakfast marketing can be very challenging at times, for a few reasons: 1.

Marketing 95

Marketing Market Target Marketing Marketing Strategy 95

STAAH

MAY 30, 2023

4) Defining Target Audience: To make online distribution more efficient, it is essential to clearly define the target audience or market. 8) Online Travel Agents (OTAs): Working with multiple online travel agents (OTAs) is crucial for increasing digital distribution and overall occupancy.

OTA 85

OTA Hotels Revenue Travel 85

STAAH

JANUARY 2, 2024

This, in turn, affects income and competitiveness in a digital market. Find out more on STAAH Channel Manager here Online Travel Agents (OTAs): Your online distribution strategy cannot ignore this channel. Working with multiple online travel agents (OTAs) is crucial for increasing digital distribution and overall occupancy.

Global Distribution System 81

Global Distribution System OTA Hotels Accommodation 81

Hotel Speak

AUGUST 13, 2024

Therefore, ensuring it’s easy for guests to book, whether direct or through third parties, is paramount to fulfilling a successful occupancy strategy and higher Average Daily Rate (ADR) goal. Research has found the more visible your hotel is online, the more likely someone is to book it – both directly or via an OTA.

Revenue 82

Revenue Sales OTA Average Daily Rate 82

Hotelogix

NOVEMBER 7, 2024

The right sales tactics can help increase revenue, boost occupancy rates , and ensure guests have a positive experience. Maximize Direct Bookings to Reduce Dependence on OTAs When guests book through Online Travel Agents (OTAs) like Booking.com or Expedia, hotels often have to pay hefty commission fees, sometimes up to 20%.

Hotel Sales 52

Hotel Sales Revenue Sales OTA 52

Hotel Speak

JULY 24, 2024

Effective hotel distribution strategies enable hotels to target the right audience, optimise occupancy rates, and enhance revenue management. Hotels have worked with third parties such as airlines, travel agents, online travel agents (OTAs) and the Global Distribution System (GDS) for decades.

OTA 75

OTA Hotels Revenue Revenue Management 75

SiteMinder

SEPTEMBER 6, 2023

Booking promotions serve multiple strategic purposes: Increasing occupancy rates: Promotions can help fill rooms during low-demand periods and help a hotel “piggyback” on subjects that are already front of mind for their audience. Here are just five examples of hotel promotions you can run to increase occupancy and revenue when needed.

Hotels 105

Hotels Events Upsell Occupancy 105

Inn Quest

JUNE 13, 2023

When it comes to running a hotel, a well-executed marketing campaign can make all the difference. In this blog post, we will explore the key strategies and tactics for creating a successful hotel marketing campaign that captivates your target audience and delivers tangible results. Improve occupancy rates during the low season?

Hotel Marketing 56

Hotel Marketing Marketing Market Digital Marketing 56

Cloudbeds

MARCH 23, 2023

eCommerce sites include hotel websites and booking engines , online travel agencies (OTAs), metasearch engines , and other online platforms where hotels advertise and sell rooms. 11 hotel eCommerce strategies How can lodging businesses take advantage of the growing online travel market and attract more bookings?

OTA 98

OTA Digital Marketing Market Marketing 98

STAAH

OCTOBER 15, 2024

Channel Manager Managing multiple distribution channels, from Online Travel Agents (OTAs) to direct bookings, can be complex without the right tools. Tip for Hoteliers: A good channel manager helps hoteliers maximize their visibility across multiple online travel agencies (OTAs) and direct booking platforms.

Operations 83

Operations OTA Overbooking Revenue 83

SiteMinder

JUNE 12, 2024

By understanding and anticipating guest behaviour and market dynamics, hotels can optimise their pricing strategies to boost their bottom line. It’s a testament to how industries adapt, grow, and refine their strategies in response to changing market dynamics and customer expectations.

Yield Management 98

Yield Management Management Revenue Management Revenue 98

MediaBoom

MARCH 14, 2024

Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. A r obust local SEO strategy helps travelers find your hotel when they’re searching for accommodations in your vicinity, making it a critical component of your digital marketing efforts. Let Mediaboom guide you.

Digital Marketing 66

Digital Marketing Services Marketing Market 66

Hotelogix

SEPTEMBER 19, 2024

As the hospitality landscape evolves, knowing how to navigate these channels can significantly impact your occupancy rates and overall profitability. Online Booking: Customer support varies by platform; while some OTAs offer 24/7 assistance, others may not provide immediate help. Travel Agency vs Online Booking: Which is Better?

Travel 52

Travel OTA Target Marketing Occupancy 52

SiteMinder

MAY 16, 2023

Table of contents Introduction from SiteMinder: The bleisure market and hotel booking trends Following the pandemic, the bleisure market changed from a growing niche to a mainstream source of bookings for accommodation providers. Note: The original version of this blog was published by Homelike. You can read it here.

Average Length of Stay 105

Average Length of Stay Occupancy Average Daily Rate Revenue 105