Skift Blog

APRIL 12, 2024

Skift Take: India is a strong source market for business travel. To cater to this robust market, online travel companies in India are diversifying their offerings. Bulbul Dhawan Read the Complete Story On Skift

OTA 306

OTA Travel Business Marketing 306

Skift Blog

MARCH 6, 2024

Hotels that leverage first-party data to drive AI strategies can win the race against OTAs for guest attention and loyalty. Skift Take: Rising competition in the hotel bookings landscape is pushing the industry towards the smarter use of technology. Cendyn Read the Complete Story On Skift

Digital Marketing 312

Digital Marketing OTA Market Marketing 312

Skift Blog

APRIL 9, 2024

Skift Take: If you’re heading to the latest stop on Taylor Swift’s Eras Tour, you will likely need to book a flight and hotel. Expedia Group recently unveiled new data highlighting how its advertising tools enhance visibility for travel partners on their sites and can augment partner revenue during popular cultural events.

Events 299

Events Revenue Travel Market 299

Skift Blog

JANUARY 9, 2025

Skift Take: MakeMyTrip excelled in 2024 with strong growth and Google dominance but faces rising competition in Indias rapidly evolving online travel market. Pranavi Agarwal Read the Complete Story On Skift

Travel 312

Travel Marketing Market OTA 312

Skift Blog

JULY 3, 2024

It is the ninth-largest market globally for business travel expenditure. Skift Take: Business travel in India is on a rise. Yatra's agreement with Cipla is the latest development as online travel agencies in India work to profit from this segment. Bulbul Dhawan Read the Complete Story On Skift

Travel 310

Travel Business Marketing Market 310