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Finding the right balance between OTAs and direct bookings is a crucial strategy for hotels and accommodation providers for success. On one side, you have OTAs (online travel agents) that are vital distribution partners to liquidate unsold inventory and put heads in beds. There are some distinct advantages of partnering with OTAs.
The advent of Online Travel Agencies (OTAs) has revolutionized the hospitality sector. This is the primary reason why as a hotelier, you should know how to select the right OTAs for your hotel. This is the primary reason why as a hotelier, you should know how to select the right OTAs for your hotel.
They have big budgets and entire teams dedicated to marketing, making it tough to stand out. The Online Marketing Maze Picture this: You're running a small welcoming hotel that guests love. Here's what many independent hotel owners worry about: Not enough money for big marketing campaigns. What’s the problem?
Unified reservations handling: The enhanced connection facilitates seamless booking updates between Cloudbeds and Sabre, ensuring that every reservationwhether from OTAs, direct bookings or GDSis immediately logged in the Cloudbeds PMS.
Run Targeted Campaigns: Hotels can attract visitors through strategic marketing campaigns: Customized Packages: Offer pilgrimage-focused packages, including transportation to key bathing ghats and nearby religious sites, bundled with meals and guided tours. Here’s how hoteliers can leverage this event effectively: 1.
Maximize Direct Bookings to Reduce Dependence on OTAs When guests book through Online Travel Agents (OTAs) like Booking.com or Expedia, hotels often have to pay hefty commission fees, sometimes up to 20%. While OTAs help bring in new customers, relying too heavily on them can hurt your bottom line.
A channel manager connects your property management system to booking platforms such as OTAs, GDS (Global Distribution Systems), and direct booking engines. Compatibility with Major PlatformsA good channel manager integrates with OTAs like Booking.com, Expedia, and Airbnb. Focus your efforts and marketing budgets accordingly.
Dynamic pricing isnt just about increasing ratesits about pricing smartly based on real-time demand, market trends, and competitor rates. If youre still relying heavily on OTAs, now is the time to push direct bookings with exclusive deals. Some guests overbook, others change their plans last minute, and some simply forget to cancel.
For small and mid-size hotels, having the right OTA ( Online Travel Agencies ) channel manager is critical. Choosing the right OTA channel manager can streamline your hotel’s online distribution strategy, prevent overbookings, and boost overall profitability. This prevents overbookings and reduces manual work.
Channel Manager Managing multiple distribution channels, from Online Travel Agents (OTAs) to direct bookings, can be complex without the right tools. A channel manager automates this process, syncing room rates and availability across all platforms, reducing the risk of overbookings or pricing discrepancies.
In the digital age managing hotels has a new set of challenges, especially the need to stay alert with room availability & price adjustment while managing online travel agents (OTA). Things get harder when everything needs to be done manually, and the chance of overbooking is high. Establishing room rates is no longer a problem.
The Indian hotel no longer struggles with the aftermath of manual inventory and rate management, including overbookings and loss of staff efficiency. This activity was time-consuming for the team and opened the door to issues such as unintentional overbooking or lost revenue due to delayed rate updates.
Online Travel Agents for hotels or OTAs serve as important distribution channels for hotels. They play a pivotal role in marketing and selling rooms. OTAs are online platforms or websites that sell hotel rooms to customers. An excellent marketing strategy incorporates OTAs to boost sales and revenue.
There are several types of hospitality technology solutions that are available in the market. Channel Manager A channel manager is a software that helps you distribute/update your hotel’s rooms and rates on all the connected Online Travel Agencies (OTA). For example, you sell your rooms on 5 OTAs.
Introduction: The Hidden Revenue Killer for Hotels Did you know that hotels utilizing a mix of OTAs, metasearch engines, and direct booking strategies experience significantly higher revenue growth than those relying on a single channel? Alternative Channels – Social media, WhatsApp, and influencer marketing. Why use niche OTAs?
SiteMinder recently spoke with Mr.Lê Tấn Triết, Director of Sales & Marketing of Terracotta Hotel & Resort. This meant there was a limited opportunity to escape OTA commission fees for each booking.” Therefore, we will have an overall view of the market and customer tastes and begin implementing future orientation plans.
Unified reservations handling : The enhanced connection facilitates seamless booking updates between Cloudbeds and the Sabre CRS, ensuring that every reservation – whether from OTAs, direct bookings, or GDS – is immediately logged in the Cloudbeds PMS.
Hotels have worked with third parties such as airlines, travel agents, online travel agents (OTAs) and the Global Distribution System (GDS) for decades. The dynamic landscape of hotel distribution offers numerous opportunities for hotels to maximise their market presence and profitability.
Unplanned overbookings, front desks staffed 24/7, and marketing or finance degrees to optimize revenue will soon be a thing of the past. With demand relatively flat, hotels will need to focus efforts on growing market share and RevPAR. Online travel agencies (OTAs) have returned stronger than ever.
Although the target market has since changed, what remains constant is the hotel’s standards and work ethic. Silavadee Pool Spa Resort emphasises that “since implementing SiteMinder, we have experienced a significant increase in online bookings, up to 60%, through effective yield management strategies based on market trends.
A popular and cost-effective way to optimise this visibility is to leverage the Billboard Effect – where hotels can advertise for free on third-party websites, like Online Travel Agencies (OTAs) and metasearch platforms.
The more intuitive and easier your booking process is, the easier it will be for hotels to compete with online travel agents (OTAs) for direct bookings. Booking process Display accurate, up-to-date information on room availability and pricing to avoid overbooking and ensure transparency.
Since using Little Hotelier , bookings are going directly into their PMS via the property’s website and coming in from OTAs via the channel manager feature. It’s such a relief to know we’re not accidentally overbooking our property. The two owners are planning to connect to additional OTAs in order to reach more markets.
Instead of relying on guesswork, revenue tools analyze: Market demand How many people are looking for rooms in your area? Guest actions Who makes direct bookings versus through OTAs, and how can you influence them? Channel Management System Managing multiple OTAs, your website, and other channels manually?
Look for a solution that utilizes sophisticated algorithms to analyze market demand, competitor pricing, booking patterns , and other relevant factors in real-time. This enables hoteliers to adjust room rates dynamically to maximize revenue based on current market conditions.
Looking for reliability Before STAAH , Sunshine Hotels & Resorts had tried two other channel managers in the market. Delayed and failed updates to rates and availability was a common occurrence resulting in overbookings. However, both previous platforms disappointed the hospitality group with their technology.
By providing real-time updates , it ensures that all connected channels reflect the most accurate and up-to-date information , preventing overbooking or underbooking while maintaining rate parity. There are many channel managers on the market. Greater market reach. STAAH MAX Channel Manager connects with 200+ global channels.
By implementing an inventory tracking system, hotels can minimize underbooking, reduce overbooking risks, set competitive prices and provide a seamless guest experience, ultimately leading to increased revenue and improved operational efficiency. This prevents overbooking and rate disparities, enhancing the guest experience.
And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Another key difference between metasearch sites and OTAs is the booking model.
This has not just saved countless hours but has also reduced the risk of errors and overbookings , providing a seamless booking experience for guests. A key ask from CityBlue when looking for the right technology platform was easy access analytics and insights to inform their revenue and marketing strategy and STAAH didn’t disappoint.
” When asked about his experience with connecting to OTAs, Saban expressed that “It’s remarkably simple. Once you have registered with a new OTA, simply locate the OTA on the channel manager and control your rooms. It’s a straightforward process that can be completed in just a few simple steps.”
From before they arrive and visit third-party sites or OTAs to look for accommodation or online reviews to your website, email communications and the actual stay – everything contributes towards guest experience. The more you know about your guest, the better as you can even leverage this information later for marketing. #3
Agoda, being one of the leading online travel agencies (OTAs), provides a vast and valuable audience. Once a room is booked on Agoda, the channel manager ensures that it’s taken off the market, eliminating the potential for double bookings. Table of contents Why should hotels consider a channel manager for Agoda?
Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. A r obust local SEO strategy helps travelers find your hotel when they’re searching for accommodations in your vicinity, making it a critical component of your digital marketing efforts. Let Mediaboom guide you.
And even then, manually-managed distribution is risky: any delays in updating rates and availability on a channel’s extranet could mean selling a room that isn’t available or selling at a lower rate, which can lead to overbooking and sub-optimal yield management. The same happens with a cancellation.
Channel Manager Managing multiple distribution channels, from Online Travel Agents (OTAs) to direct bookings, can be complex without the right tools. A channel manager automates this process, syncing room rates and availability across all platforms, reducing the risk of overbookings or pricing discrepancies.
Hotels face a daunting challenge as travelers seek convenience and competitive prices: how to efficiently manage their room inventory across multiple online distribution channels while maintaining real-time updates and avoiding overbooking. As per reports , the hotel channel management market size is expected to be US $1483 million by 2032.
Market competitiveness : Being able to efficiently handle last-minute bookings positions your hotel as agile and responsive, qualities that modern travellers highly value. There are several drawbacks to this approach… Preventing last minute overbookings Firstly, you may overbook your rooms.
The implementation of SiteMinder’s channel manager played a significant role in expanding sales to international markets. Unfortunately, instances of overbooking would sometimes occur before our staff could update the bookings from all channels. “That’s why we chose to implement SiteMinder’s channel manager.
A hotel channel manager is a software that allows hotels like yours to manage their online inventory and rates across multiple booking channels, such as online travel agencies (OTAs), global distribution systems (GDSs), and your website as well. There are many channel managers in the market. It’s a win-win! Still not convinced?
A common trend with novice hotels and hoteliers is to sign up with as many OTAs - Online Travel Agents (like booking.com , Expedia, etc) as possible. This is a fine strategy to start at, however, the problem is managing the hotel on all these OTAs. We used it to automate this rigmarole of updating inventories on OTAs.
This is done by thoroughly understanding your property, its customers, and the market. Also, gone are the days of selling the majority of your rooms through OTAs. Making sure you get your fair share of direct bookings allows you to compete with OTAs and avoiding to pay the hefty commissions on those bookings.
Online travel distribution is growing fast—faster than the overall travel market. While this offers new opportunities for your hotel, it also challenges you to cut distribution costs while expanding your brand in a highly competitive market. Partnering with OTAs can help you reach guests you might not attract otherwise.
By understanding and anticipating guest behaviour and market dynamics, hotels can optimise their pricing strategies to boost their bottom line. It’s a testament to how industries adapt, grow, and refine their strategies in response to changing market dynamics and customer expectations.
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