MediaBoom

DECEMBER 11, 2024

Travelers are booking smarter than ever, using search engines, OTAs, and social media to shape their journeys. With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotel marketing strategies that captivate guests and boost bookings.

Marketing Strategy 93

Marketing Strategy Hotel Marketing Market Marketing 93

eZee Absolute

JANUARY 27, 2025

Plus, dont forget to promote them through your website, OTAs, and social media platforms well ahead of the festival to drive bookings and create buzz. Seamless Integration : Connect effortlessly with OTAs and payment gateways for smooth transactions. Dynamic Pricing : Adjust rates instantly based on demand.

Upsell 52

Upsell Hotels OTA Revenue Management 52

STAAH

AUGUST 29, 2023

Having an effective marketing plan comes into hand to help you drive more bookings. To truly drive success, your focus should extend to drawing more visitors to your booking engine through a well-crafted digital marketing strategy. Your target audience should define which channels you advertise on and which OTAs you partner with.

OTA 105

OTA Email Marketing Marketing Strategy Marketing 105

STAAH

OCTOBER 24, 2023

With 60% of visitors to Online Travel Agencies (OTAs) eventually checking out your website, the opportunity to secure commission-free direct bookings is substantial. Cost Savings: OTAs are marketing powerhouses, but they come at a cost. Driven by data: Marketing today is all about understanding your audience.

OTA 105

OTA Revenue Upsell Marketing 105

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions.

OTA 98

OTA Revenue Sales Hotels 98

STAAH

MARCH 17, 2024

STAAH becomes a game-changer Coming recommended by our key OTA partners as well as other industry professionals, STAAH boasted a suite of features to maximise revenue while allowing the key functionality of updating rates and availability across multiple OTAs via a two-way, real-time sync between a hotel and its connected online channels.

Overbooking 105

Overbooking OTA Revenue Upsell 105

Hotel Business

DECEMBER 12, 2022

The data covers key hotel performance indicators such as occupancy, RevPAR, booking lead time, length of stay, international and domestic travel, direct and OTA bookings, as well as upsell performance to forecast trends shaping the hotel industry in 2023. Memorable experiences outweigh rising inflation.

Occupancy 115

Occupancy Ancillary Revenue Upsell Revenue 115

Hotel Speak

OCTOBER 31, 2024

The rise of OTAs and the ease of comparison shopping have significantly impacted guest behaviour. Midscale hotels can also differentiate themselves in a competitive market by harnessing the power of technology to deliver tailored experiences. This enables your team to provide more relevant and valuable upsells.

Hospitality 100

Hospitality Revenue Yield Management Dining 100

STAAH

APRIL 23, 2024

From online travel agencies (OTAs) to direct booking engine , hotels must effectively manage distribution channels to maximize revenue and minimize distribution costs. Hotel Revenue Management using Omnichannel Data In today’s interconnected world, harnessing omnichannel data is essential for optimizing revenue management strategies.

Revenue Management 110

Revenue Management Revenue Ancillary Revenue Management 110

Cloudbeds

MARCH 23, 2023

eCommerce sites include hotel websites and booking engines , online travel agencies (OTAs), metasearch engines , and other online platforms where hotels advertise and sell rooms. 11 hotel eCommerce strategies How can lodging businesses take advantage of the growing online travel market and attract more bookings?

OTA 98

OTA Digital Marketing Marketing Market 98

STAAH

JUNE 6, 2023

If you are a smart hotelier or any type of accommodation provider, you would not want to miss the chance of converting your website visitors from an OTA (or any other source) and bag the commission-free direct bookings. With the right analytics tools, hotels can make data-driven decisions to optimize their revenue and marketing strategies.

Cancellation 98

Cancellation OTA Global Distribution System Revenue 98

STAAH

NOVEMBER 15, 2022

What do these travel trends mean for hotel marketing? If you get it right, your guests will not only return, but also becomes your brand ambassadors, amplifying your marketing efforts. Direct bookings are on the rise and your website is one of the most effective marketing tools to attract and convert guests (commission-free).

Hospitality 98

Hospitality OTA Travel Cancellation 98

STAAH

OCTOBER 18, 2022

From before they arrive and visit third-party sites or OTAs to look for accommodation or online reviews to your website, email communications and the actual stay – everything contributes towards guest experience. These communications become a fantastic opportunity to upsell your services. Email us at marketing@staah.com.

Revenue 98

Revenue Upsell OTA Overbooking 98

SiteMinder

JULY 13, 2024

Revenue management revolves around measurement of what customers from different audience segments are willing to pay, as well as the ever-changing supply and demand within each market. The right distribution channels can have strong marketing power, putting your hotel in front of many customers you aren’t able to contact directly.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Another key difference between metasearch sites and OTAs is the booking model.

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

SiteMinder

JUNE 6, 2024

For instance, Diego De Ponga, Corporate Director of Revenue Management at Palladium Hotel Group, believes the classic definition of revenue management is unrealistic in today’s market, where selling inventory demands more flexibility. “I I can’t imagine our job without a channel manager given all the OTAs out there.

Revenue Management 98

Revenue Management Revenue Management Accommodation 98

SiteMinder

SEPTEMBER 6, 2023

Providing upselling opportunities: Once a guest has booked a room, there are additional opportunities to upsell services such as dining or spa packages, thereby increasing overall revenue. These events might include music or art festivals, Easter or Christmas events, circuses, travelling markets, sporting events etc.

Hotels 105

Hotels Events Upsell Occupancy 105

SiteMinder

SEPTEMBER 19, 2022

This might include direct booking plug-in apps, such as Triptease, that reduce your reliance on OTAs by giving your booking engine greater functionality. Upselling – Any action you take at your hotel should benefit the guest first and foremost but if you can find ways to increase revenue too, all the better.

Management 97

Management Upsell Hotels Revenue 97

Cloudbeds

OCTOBER 17, 2024

A basic strategy might involve listing your property on a few key online travel agencies (OTAs) like Airbnb and Booking.com and leaving it at that. A specific OTA may help increase occupancy , but it might not actually be profitable for your hotel. Cost of acquisition – which channels are most cost-effective?

OTA 76

OTA Occupancy Hotels Revenue 76

STAAH

NOVEMBER 21, 2023

While OTAs undeniably hold sway, the true gold lies in harnessing the potential of direct bookings. Unleash the Power of Email Marketing Your database is a treasure trove waiting to be explored. Dive into email marketing to create exclusive flash sales that captivate your audience. Incentivize them to champion direct bookings.

Email Marketing 105

Email Marketing Upsell Marketing Strategy OTA 105

Hotelogix

FEBRUARY 27, 2025

How many direct bookings are you losing to OTAs due to poor integration? Double bookings , incorrect charges, and missed upsell opportunities can result in revenue loss and negative guest reviews. Integrates with global OTAs and channel managers —ensuring real-time rate updates. Manual processes lead to costly errors.

Operations 40

Operations Services Hotels Revenue 40

Cloudbeds

DECEMBER 17, 2024

Missed opportunities to elevate marketing, loyalty programs, and guest experience. Hoteliers can then use these customer profile insights to their advantage for marketing campaigns, loyalty programs and to tailor their propertys overall experience. This insight supports future marketing efforts. The result?

Market 40

Market Marketing Upsell Revenue 40

STAAH

MAY 16, 2023

The WatchMyRate feature in STAAH’s booking engine enables you to display the rate for the same room across OTAs – a handy feature to prevent users from leaving your site and growing direct bookings. You’ve captured the client; upselling helps grow the revenue from them. By using these key factors you can plan your pricing.

Revenue Management 98

Revenue Management Occupancy Upsell Revenue 98

Hotel Business

SEPTEMBER 5, 2024

Whereas, Diamo will intensify its efforts in leveraging technology to make advanced revenue management strategies, along with high-return digital marketing tactics, accessible to independent lodging properties. Custom booking engine: A cohesive and upsell-focused booking platform that integrates seamlessly with the hotel’s brand.

Revenue Management 59

Revenue Management Digital Marketing OTA Revenue 59

Hotelogix

AUGUST 6, 2024

This shift requires a comprehensive approach integrating cost control, strategic marketing, and top-notch guest services. Train your staff to identify and capitalize on upselling opportunities. Increasing your Hotel's Market Share Growing your market share requires strategic marketing and distribution efforts.

Revenue 52

Revenue Management Upsell Target Marketing 52

Little Hotelier

OCTOBER 17, 2023

Of course, you must maintain rate parity (the same rate on your website as on the OTA) but try making booking direct a more attractive method by offering guests value-added services. You can use a tactic known as the Billboard Effect to link your website to your OTA profiles, convincing guests to check you out.

Revenue 100

Revenue Hotels OTA Ancillary Revenue 100

eZee Absolute

AUGUST 10, 2023

In today’s dynamic and fiercely competitive hospitality industry, Hyper Personalized Marketing for Hotels has emerged as a powerful tool to stand out. To put it simply, hyper-personalized marketing for hotels involves delivering highly tailored and individualized experiences to customers and goes beyond traditional personalization techniques.

Market 52

Market Marketing OTA Hotels 52

SiteMinder

JUNE 12, 2024

By understanding and anticipating guest behaviour and market dynamics, hotels can optimise their pricing strategies to boost their bottom line. It’s a testament to how industries adapt, grow, and refine their strategies in response to changing market dynamics and customer expectations.

Yield Management 98

Yield Management Management Revenue Management Revenue 98

Amadeus Hospitality

APRIL 23, 2024

In order to maximize revenue across the business, hoteliers should focus their budget on elevating the guest experience using advanced reservations, distribution, marketing, and data services. These assets can all be creatively worked into pricing and upselling strategies during the shop and book process.

Upsell 52

Upsell Global Distribution System Hotels Shopping 52

Little Hotelier

OCTOBER 30, 2024

For example, if your PMS is integrated with a channel manager , the interface will ensure that when a room is booked through an OTA, your PMS updates automatically. Your PMS should simplify day-to-day tasks by connecting all your systems—whether it’s handling guest check-ins, updating pricing in real-time, or syncing with OTAs.

OTA 59

OTA Motels Upsell Overbooking 59

Xotels

SEPTEMBER 22, 2022

With the recent proliferation of new travel super apps, distribution Goliaths such as Google and Expedia updating their ranking algorithms at a frantic pace, and the seemingly unstoppable growth of metasearch engine traffic, building and executing an effective hotel marketing strategy can seem intimidating. Content marketing.

Hotel Marketing 40

Hotel Marketing Market Marketing OTA 40

SiteMinder

OCTOBER 15, 2023

Travellers are now predominantly booking their accommodation online, making it more crucial for hotels to focus on capturing bookings via their own website, OTAs, metasearch, and other online channels. Kayak – One of the players in the metasearch market. Skyscanner – A common choice for travellers on a budget.

Global Distribution System 59

Global Distribution System OTA Revenue Hotels 59

Cloudbeds

AUGUST 12, 2024

LLMs are being used to create draft responses to online reviews, personalize ad retargeting campaigns (for example, in Cloudbed’s Digital Marketing Suite ), and power chatbots on hotels’ websites. Conversational commerce More messaging options translate to more interactions with guests and more opportunities to upsell. Learn more 8.

Hotels 98

Hotels Operations Revenue Management Revenue 98

Xotels

JULY 26, 2024

Segment Your Market: Not all guests are created equal. Segment your market and tailor your pricing to each segment. A dynamic pricing strategy allows you to react to market fluctuations in real-time , ensuring you’re always maximizing revenue. Use Dynamic Pricing: Don’t be afraid to change your prices frequently.

Yield Management 59

Yield Management Upsell Hotels Ancillary Revenue 59

Cloudbeds

JULY 15, 2023

These sites may vary to include online travel agencies (OTAs) such as Booking.com , Expedia, Tripadvisor, or Agoda; travel metasearch engines such as Google, Kayak, and Trivago; GDSs such as Amadeus and Sabre; bed banks such as Hotelbeds, or online marketplaces such as Airbnb, Vrbo (former HomeAway), etc. The same happens with a cancellation.

Management 76

Management OTA Cancellation Overbooking 76

Hotelogix

OCTOBER 30, 2024

They check reviews, look at online travel agencies (OTAs), and compare choices before picking a few hotels that fit their needs. Insights for Hoteliers: Hotels need to position themselves on key channels that travelers use during their research phase, including OTAs, review sites, social media, and metasearch engines.

Hotels 89

Hotels OTA Travel Services 89

Travelboom Marketing

MAY 24, 2024

With these insights, the hotel’s staffing, rate structuring, and marketing efforts can be more strategic, reducing wasted efforts, resources, and money. This tactic uses real-time booking data for market demand, competitor rates, and seasonal considerations to determine when to increase or decrease rates to boost occupancy and revenue.

Revenue Management 52

Revenue Management Revenue Management Cost Per Click 52