Remove Market Remove OTA Remove Yield Management
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What is Yield Management: Guide for Hotels

SiteMinder

What is Yield Management? Yield management is a pricing and revenue management strategy that is used to maximise business performance. It involves adjusting prices based on predicted demand and other external factors to maximise revenue or yield. A similar principle can apply to distribution.

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Is My Hotel Room Pricing Logical?

STAAH

Decision: Should we increase or hold the retail pricing on online travel agents (OTAs) and the brand website? Consideration: Evaluate market demand, competition pricing, and historical booking trends. However, the price hike should still reflect competitive rates and market demand to avoid turning potential guests away.

Occupancy 115
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Marketing for Hospitality and Tourism – Your 2024 Guide

MediaBoom

How do you make marketing for hospitality and tourism successful? Hospitality and tourism marketing is the strategic process of creating demand and building a strong brand for products and services within the travel industry. There’s lots more information you need to know ahead of launching your marketing campaign.

Tourism 94
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The Rebooking Paradox: A Deep Dive into APAC’s Hospitality Challenge With Tony Marshall

Hotel Speak

The rise of OTAs and the ease of comparison shopping have significantly impacted guest behaviour. Midscale hotels can also differentiate themselves in a competitive market by harnessing the power of technology to deliver tailored experiences. All teams, marketing, F&B, golf teams etc.

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Silavadee Pool Spa Resort Samui increases bookings by 60% with SiteMinder’s platform

SiteMinder

Although the target market has since changed, what remains constant is the hotel’s standards and work ethic. Recognising the need for technology, the team turned to SiteMinder’s channel manager as the solution to expand sales channels effortlessly. Previously, the resort handled all tasks manually, which was time-consuming.

Resorts 98
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Top 10 Revenue Management Tools: The Ultimate Revenue Toolkit

Xotels

So, let’s provide you with a list of revenue management tools to simplify managing your hotel so much easier: What are Revenue Management Tools? Instead of relying on guesswork, revenue tools analyze: Market demand How many people are looking for rooms in your area? Competitor pricing Are your rates competitive?

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How to Really Make Money with a Hotel: Maximizing Hotel Profit

Xotels

As someone who spent his fair share of time in the trenches of revenue management, I can tell you it isn’t just some fancy industry jargon; it’s a game-changer, a revenue booster, your ticket to serious profit. What is Yield Management, Really? That’s yield management in action.