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Overbooking can be a cost-effective strategy if implemented correctly. What is a hotel overbooking strategy? The hotel overbooking strategy is a revenuemanagement technique that hotels use to maximise occupancy and revenue. Tips to make your overbooking strategy a success 1) Be data-driven in your approach.
Overbooking is a common problem in the hospitality industry, causing major issues for both – hoteliers and guests. Striking the perfect balance between fully booked rooms and avoiding overbooking can be a challenging task. This is why our guide discusses how to avoid overbooking in hotels. Why Do Hotel Overbookings Happen?
From making sure staff, guests, and smooth operations are all attended to, we can understand why revenuemanagement so frequently gets put on the back burners. So, let’s provide you with a list of revenuemanagement tools to simplify managing your hotel so much easier: What are RevenueManagement Tools?
Revenuemanagement (RM) is supremely necessary for hotels. I kid you not, most of the hotels refrain from opting for any sort of revenuemanagement services. The hotel revenuemanagement myths that are swirling around are the real reasons hotels are so skeptical about it. Who is to blame for it?
We have written extensively about hotel revenuemanagement strategies and tactics here throughout the years. As strategy is one of the most essential parts of revenuemanagement, we have made a summary of all the top advice from our perspective as a hotel revenuemanagement consulting company.
Hoteliers need to employ smart strategies to optimize revenue and profitability. One of the most powerful tools in their arsenal is a robust RevenueManagement Solution (RMS). This enables hoteliers to adjust room rates dynamically to maximize revenue based on current market conditions.
Like many other areas in travel and hospitality, revenuemanagement has dramatically changed in the last two years. We spoke to leading revenuemanagers on what they think lies ahead. Revenuemanagers have had to up their ante on monitoring local trends and populace segments to get a better understanding of demand.
The hospitality industry is well acquainted with the concept of hotel overbooking. Although it is a common practice in hotel management, it has been a matter of debate particularly because of the complications it brings during peak hours. However, in cases of last-minute cancellations, your profit is badly impacted.
Dynamic pricing isnt just about increasing ratesits about pricing smartly based on real-time demand, market trends, and competitor rates. AI-powered revenuemanagement doesnt just suggest price hikes; it ensures that your pricing aligns with demand fluctuations , maximizing revenue without turning potential guests away.
Dallas, USA – Brittain Resorts & Hotels (BRH), a leading full-service hospitality management company, has adopted SiteMinder, the name behind the only software platform that unlocks the full revenue potential of hotels, as part of its newly-announced business intelligence technology matrix.
How Hotels Can Leverage Mahakumbh 2025: Strategies for Success The Mahakumbh 2025 presents an extraordinary opportunity for hotels to boost revenue, build long-term guest relationships, and position themselves as leaders in the hospitality industry. Here’s how hoteliers can leverage this event effectively: 1.
Analyses showed that hotels with a solid revenuemanagement strategy came out of the Covid-19 crisis better than hotels without. In this article, you’ll learn how successful hoteliers handle pricing strategies during the post-covid era, and how to deal with spillage, spoilage, overbooking, and overselling.
Revenuemanagement is a crucial aspect of the hospitality industry, focusing on maximizing income through strategic pricing, inventory control, and demand forecasting. These frontline employees are instrumental in shaping the guest experience, impacting occupancy rates, and ultimately driving revenue.
In the fiercely competitive hospitality industry, the essence of successful resort revenuemanagement lies in data-driven decision-making. This approach is pivotal in optimizing financial performance and driving both revenue growth and guest satisfaction. Why is RevenueManagement Imperative for Resorts?
July 3, 2024— DerbySoft , specialists in high-performance distribution services, announced a new partnership with IDeaS , a SAS company, provider of hospitality revenuemanagement software and services, that strategically provides operational and revenue-enhancing benefits for hotels of all types.
Channel ManagerManaging multiple distribution channels, from Online Travel Agents (OTAs) to direct bookings, can be complex without the right tools. A channel manager automates this process, syncing room rates and availability across all platforms, reducing the risk of overbookings or pricing discrepancies.
We have written extensively about hotel revenuemanagement strategies and tactics here throughout the years. As strategy is one of the most essential parts of revenuemanagement, we have made a summary of all the top advice from our perspective as a hotel revenuemanagement consulting company.
Effective hotel inventory management relies on technology solutions like Property Management System s (PMS), Channel Managers, and RevenueManagement Systems (RMS) to automate tasks, analyze data and make informed decisions. This prevents overbooking and rate disparities, enhancing the guest experience.
What is Yield Management? Yield management is a pricing and revenuemanagement strategy that is used to maximise business performance. It involves adjusting prices based on predicted demand and other external factors to maximise revenue or yield. But the evolution doesn’t stop there.
A channel manager for vacation rentals might prioritize weekly bookings, while hotels need daily rate adjustments. How to Pick the Right Channel Manager for Your Business There are hundreds of options in the market. Use your channel manager to integrate with your website and drive traffic there.
Although the target market has since changed, what remains constant is the hotel’s standards and work ethic. Recognising the need for technology, the team turned to SiteMinder’s channel manager as the solution to expand sales channels effortlessly. Previously, the resort handled all tasks manually, which was time-consuming.
STAAH channel manager solves connection priorities With already a plateful to manage; not to mention reduced staff post-Covid-19, the idea to automate room distribution and pricing management was a very attractive opportunity and something STAAH could easily manage. It informs effective and profitable decision-making.
Looking for reliability Before STAAH , Sunshine Hotels & Resorts had tried two other channel managers in the market. Delayed and failed updates to rates and availability was a common occurrence resulting in overbookings. However, both previous platforms disappointed the hospitality group with their technology.
One of the components needed to apply a hotel revenuemanagement is market segmentation. It allows you to target and market to a variety of consumer groups with different behaviour with an offer that matches their needs and budget level. What is Hotel Market Segmentation? Benefits of Hotel Market Segmentation.
Revenue optimization vs revenuemanagement In terms of definition and practice, there is a difference between revenue optimization and revenuemanagement. Table of contents Why is hotel revenue optimization important? Included in this will be key metrics, forecasting models, and trending insights.
From checking in guests and entering reservations to managing rates and assigning rooms, many hotels still perform a lot of manual tasks. Oftentimes, these tasks overpower hotels’ ability to invest in proper guest communication, marketing activities, and revenuemanagement , which significantly impacts performance and profitability.
Effective hotel distribution strategies enable hotels to target the right audience, optimise occupancy rates, and enhance revenuemanagement. The dynamic landscape of hotel distribution offers numerous opportunities for hotels to maximise their market presence and profitability.
STAAH’s unified platform also allowed rates and inventory to be managed from a single dashboard for all properties. This has not just saved countless hours but has also reduced the risk of errors and overbookings , providing a seamless booking experience for guests.
Without the right automation to manage availability, rates and restrictions, the time to market was significantly hampered. We would highly recommend STAAH for any hotel looking to streamline their online distribution, direct bookings and revenuemanagement strategy,” adds Robert. The results are clearly visible.” “We
By providing real-time updates , it ensures that all connected channels reflect the most accurate and up-to-date information , preventing overbooking or underbooking while maintaining rate parity. There are many channel managers on the market. STAAH MAX Channel Manager is also available in the Mobile app.
Anyone who has worked in the hospitality industry for a few years would enthusiastically attest to the importance of yield management in hotels, particularly in hotel revenuemanagement. Yield management enables the adjustment of prices and inventory to meet seasonal demand, resulting in better revenuemanagement in hotels.
Use Dynamic Pricing: Automate Pricing with Tools: Use tools or software (like a Property Management System or PMS) to automate your pricing decisions. These tools can adjust your rates automatically, based on real-time data and market trends. If they lower their rates, you might need to adjust yours to stay competitive.
In other words, it is a form of dynamic pricing where businesses vary the prices based on the changes in demand and real-time market conditions. Offering competitive rates during off-peak seasons allows hotels to remain active in the market and attract guests even when other competitors might be struggling to maintain occupancy.
It is crucial that hotels closely manage distribution of rates and inventory to prevent revenue loss, overbooking, or increased fees from third-party channels. By spreading reach across multiple relevant channels, hotels can tap into varied market segments and capture demand that might otherwise be lost during off-peak seasons.
Understanding Hotel Operations Management Hotel operations management involves overseeing and coordinating all activities within a hotel to ensure its efficient and profitable functioning. The goal is to provide excellent guest experiences while maximizing revenue and maintaining cost control.
The reservation system acts as the central hub of the reservation ecosystem, which may also include a website booking engine, channel manager, and revenuemanagement system. When integrated, these modules work together to help hotels manage room availability, distribution, reservations, and revenue. Guestcentric.
Channel ManagerManaging multiple distribution channels, from Online Travel Agents (OTAs) to direct bookings, can be complex without the right tools. A channel manager automates this process, syncing room rates and availability across all platforms, reducing the risk of overbookings or pricing discrepancies.
IDeaS , a SAS company, has introduced Automated Configuration for its G3 revenuemanagement system (RMS), decreasing the initial configuration of G3 from weeks to as little as one day, depending on client needs and requirements. It’s like having another revenuemanager on the team, analyzing the data 24/7.”
It’s a critical aspect of a hotel’s operations, as the effectiveness of this distribution directly impacts visibility, occupancy rates, and overall revenue. In today’s competitive market, mastering distribution channels is essential for maximizing a hotel’s success.
This ensures that guests are always presented with accurate information, reducing the likelihood of overbooking or reservation errors. Hoteliers can access insights into payment trends, guest behavior and revenue performance. These insights inform pricing and marketing strategies, optimizing revenuemanagement.
Striking the right equilibrium requires a keen understanding of market dynamics, customer behavior, and strategic pricing. Dynamic pricing, or yield management, involves adjusting room rates in real-time based on supply and demand, with the ultimate goal being to increase the Revenue Per Available Room ( RevPAR ).
And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. What is hotel metasearch marketing? This includes opportunities to: Broaden your reach.
“We believe this new solution will enable our clients to thrive in a competitive market landscape.” AI-powered algorithms can analyze vast amounts of data, including user preferences, booking history and market trends, to provide tailored recommendations and customized experiences for guests.
As unpredictable as it can be at times (especially through the COVID-19 pandemic), forecasting is still an important part of running a hotel and being able to make strategic revenuemanagement decisions. What is hotel revenue forecasting? The basis for your forecast should be historical performance and market trends.
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