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The beginning of the year in sales always starts with a number. Salesleadership spends a lot of time going through plans, setting quota, preparing for Q1, looking at the pipeline, etc. How much of the strategy focuses on marketing and collateral support? Then it moves to getting to the number.
As a sales leader, if you are diligent in understand these four areas; people, process, strategy, product and the market you’re doing OK. Getting a grip on your sales team requires constant analysis and review of the critical areas that affect sales; people, process, strategy, market and product.
As much as the sales team needs to be accountable to salesleadership, salesleadership must be held accountable to the sales organization. Sales leaders need to do their own quarterly sales state of the union or business review for the sales team. They expect it will be GOOD.
There used to be a time when hiring a new sales person, throwing him or her a phonebook and saying hit the streets was adequate. We marveled at the sales people who, with nothing less than determination, a rolodex, a half-baked product and some spit and gum could build a great pipeline and drive business.
If you missed quota in q1, was it because the pipeline was too small? Was it because the wrong assumptions were made about the business and the market? There are a million reasons sales people and sales leaders miss quota or fail. Uncategorized B2b quota b2b sales management sales insight SalesLeadership VP Sales'
This list is all sales books. A lot has changed in the sales world in the last 13 years. Inside sales, inbound, outbound, Account Based Marketing, lead generation, buyers journey, etc. are just a few of the new terms that have penetrated our sales vernacular. It’s how we build our pipelines.
Each of these pillars represents the critical parts of sales and are the only focused areas salesleadership controls that can move the number. Strategy: What’s the go to market strategy? Has the strategy taken into consideration the market opportunities and the competitive challenges? Is it working?
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