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Why No Hospitality Marketing Agency Offers a Guaranteed ROI—Except One

Hospitality Net

In the crowded world of hospitality marketing, it’s rare to find an agency willing to back up their services with a promise of results. In fact, when it comes to guaranteeing a return on investment (ROI), most marketing agencies shy away, relying on vague promises and hopeful projections.

ROI 245
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Are Sub-Optimal Reviews Sabotaging Your Hotel Marketing ROI?

Hospitality Net

Adele Gutman and Stephanie Smith on Get Great Reviews podcast discuss how your hotel reviews can either work to improve your ROI or sabotage it.

ROI 165
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How Hotels Can Use AI to Drive ROI: Harmonizing Automation, Augmentation, and Analysis

Hospitality Net

With its ability to drive both operational efficiency and enhanced guest satisfaction, AI has the power to transform hotels, ensuring they not only survive but thrive in a competitive market.

ROI 279
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Is Facebook Still An Effective Marketing Vehicle for Hotels?

Hospitality Net

However, despite the numerous claims that Facebook is dead, the social media giant continues to thrive, especially when it comes to advertising and marketing within the hospitality vertical.

Marketing 241
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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts. The digital age has brought about increased investment in data quality solutions.

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Lodging Interactive Launches Next-Level Social Media Service To Drive Hotel Revenue

Hospitality Net

Lodging Interactive, an award-winning digital marketing, social media, and guest review engagement agency exclusively serving the hospitality industry, today announced the rollout of Commingle Social Media Amplified, its next-level hotel social media marketing service.

Services 279
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What Wellness Features Provide the Best Returns?

Hospitality Net

Wellness features have undoubtedly become a key differentiator in the hospitality industry in all markets for attracting guests and driving revenue. But some features may provide better returns on investment (ROI) than others and selecting the most suitable for a property requires a considered approach.

ROI 277
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ABCs of Data Normalization for B2B Marketers

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.

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Your Guide to Using Conversational Marketing to Drive Demand Generation

Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.