A Sales Guy

JANUARY 2, 2012

How much of the strategy focuses on marketing and collateral support? How much of the plan DOESN’T focus on direct go to market and numbers making? The best thing sales leadership can do in 2012 is support the sales team. Like a go to market strategy, critical analysis is paramount.

Sales Leadership 105

Sales Leadership Sales Marketing Strategy Pipeline 105

Social Tables

APRIL 13, 2021

Do your research — our post highlighting the best event management tools on the market is a great place to start — and weigh the pros and cons of all the options that you think may be able to help. Of course, every event is different, so don’t expect a one-size-fits-all solution. Think about accessibility.

Events 200

Events Sales Sales Enablement Services 200

Anthony Iannarino

JANUARY 21, 2020

If you buy the Elite Ticket, we will treat you to the third day of sales enablement (or what I would call sales encouragement, because it will see you leaving ten-foot-tall and bazooka proof). If three areas of focus will improve your sales results, these three must top your list. Opportunity to Learn.

Sales 104

Sales Revenue Sales Enablement B2B 104

Social Tables

APRIL 6, 2021

Boost your event planner marketing today! Now that you know the anatomy of a great event planning mission statement and why it’s so important to have one, you’re ready to prep the rest of your marketing materials. So choose whichever speaks to you more, then follow examples we’ve set out above to craft your own.

Events 187

Events Sales Hiring Services 187

Anthony Iannarino

MARCH 16, 2020

For a very long time, salespeople have been taught to start sales presentations with their company’s story as a way to gain credibility with their prospective clients. It’s terrific that you are stable, that you have weathered all the economic storms and market disruptions over time.

B2B 108

B2B Sales Sales Enablement Business 108

Social Tables

FEBRUARY 3, 2021

This is classic for content marketing, but still isn’t something that a lot of event planner websites take advantage of. .” This shows visitors that they understand some of the top questions people have when planning a wedding, and incentivizes potential clients to sign up for their email list.

Events 173

Events Sales Services Sales Enablement 173

A Sales Guy

MAY 7, 2013

It isn’t OK for sales leadership to not report quarterly on its goals, strategies, initiatives or tactics. When sales leaders commit to a new commission plan, to training, to new territory alignment, to sales enablement, to product support, to sales support etc. They expect it will be GOOD.

Sales 128

Sales Sales Leadership B2B Sales Process 128

Anthony Iannarino

JANUARY 16, 2020

Your marketing department provides you with a slide deck outlining what is changing in your client’s world as a way to start a conversation with your dream client. Your marketing team’s depth of knowledge, experience, and business acumen cannot exceed yours. But your responsibility doesn’t end when you download the deck to your laptop.

B2B 77

B2B Sales Business Sales Enablement 77

Social Tables

MARCH 24, 2021

Build a marketing calendar Need a good place to start? Draft your communication plan Ask yourself the following questions: When and why will you communicate with your workshop audience? What channels should you use to reach them? How can you provide value beyond advertising your workshop?

Events 158

Events Sales Forecasting Revenue 158

Anthony Iannarino

AUGUST 16, 2019

The world of sales and marketing has long recognized and spoken about “ value creation.” When you work in a business that requires competitive displacements to grow (i.e., An Understanding of How to Create Value. Much of what is written or spoken about value creation is about the company or product or service’s value proposition.

Sales 95

Sales B2B Sales Process Sales Enablement 95

Social Tables

MARCH 2, 2021

Beginning wedding planners spend a lot of time networking, marketing , and setting up the basics of their business. Then you can hone your skills in that particular area and market accordingly. How many weddings can you realistically plan in one year? Not everything you do as a wedding planner is billable.

Events 99

Events Services Sales Small Business 99

Social Tables

MARCH 10, 2021

” The course curriculum centers around various themes, including intimate, micro and destination weddings; wedding styling; business and marketing; floral design; and more. Topics covered include everything from the wedding timeline and staying within budget to project management strategies and wedding planner marketing tactics.

Events 78

Events Sales Business Sales Enablement 78

A Sales Guy

FEBRUARY 13, 2012

Blame marketing for shitty leads. Take marketing on a ride-a-long. Spend more time with marketing letting them know what a “good” lead looks like. Spend more time with marketing letting them know what a “good” lead looks like. If non of that works, stop relying on marketing for your leads.

Sales 116

Sales Pipeline Closing Business 116