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America’s Best-Paid Tourism Marketers

Skift Blog

Skift Take: Many tourism board CEOs command high compensation. destination marketing executives, looking at the city, state, and national levels. Here's Skift's first major look at the pay packages U.S. Dawit Habtemariam Read the Complete Story On Skift

Tourism 306
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Ex-Google Marketer Takes Tourism Ireland’s Top Job

Skift Blog

Skift Take: Google is a key pillar in destination marketing. So it's interesting that Ireland tapped one of the tech giant's execs to be the new leader of its tourism strategy. Dawit Habtemariam Read the Complete Story On Skift

Tourism 331
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Ask Skift: How Is India Marketing Tourism?

Skift Blog

Skift Take: As India's role in the global travel industry continues to grow enormously, here's a look at how Indian authorities market tourism. Rashaad Jorden Read the Complete Story On Skift

Tourism 298
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Paris Tourism Chief: Olympics Is About Marketing, Not Visitor Numbers

Skift Blog

Skift Take: Corinne Menegaux says the 2024 Paris Olympics will be a global tourism advertisement for the City of Light, rather than driving massive tourism during the event itself. Dawit Habtemariam Read the Complete Story On Skift

Tourism 341
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Marketing British Tourism With Movies and TV

Skift Blog

Skift Take: Today's edition of Skift's daily podcast examines Saudi Arabia's dry World Cup bid, short-term rentals in the EU, and VistiBritain's entertaining tourism ideas. Rashaad Jorden Read the Complete Story On Skift

Tourism 342
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Tying the Knot Abroad: Market Sizing Indian Wedding Tourism – New Skift Research

Skift Blog

Skift Take: Alongside the Indian travel boom is a growing international Indian wedding market, with lucrative opportunities across the tourism ecosystem. Varsha Arora Read the Complete Story On Skift

Tourism 294
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A TikTok Ban Would Disrupt Tourism Marketing: What You Need To Know

Skift Blog

Skift Take: Travel brands would lose the ability to reach one of the world’s largest outbound tourism markets on TikTok. Dawit Habtemariam Read the Complete Story On Skift

Tourism 298