Skift Blog

OCTOBER 7, 2024

Skift Take: Thailand's move to blend AI with spiritual tourism isn’t just a clever marketing tactic, it’s about reshaping what travel means in a digital world. The real question is, will other destinations jump on this trend, or will Thailand’s unique mix of ancient beliefs and modern tech stay one-of-a-kind?

Tourism 298

Tourism Travel Marketing Market 298

Hotel Management

DECEMBER 9, 2024

Given our extensive experience managing over 550 properties globally, including 11 existing properties in Brisbane CBD, we are well-equipped to manage this pioneering development which further establishes Brisbanes position on the world stage as a global destination for entertainment, leisure and tourism.

Management 264

Management Scale Dining Tourism 264

Skift Blog

MARCH 12, 2025

Skift Take: While IHCL is aiming to double its portfolio by 2030 and grow its international presence in markets that host Indian diaspora, Ras Al Khaimah's Al Marjan Island lifestyle destination is being developed as an emerging as a tourism center for the UAE.

Branding 222

Branding Tourism Resorts Marketing 222

Lodging

SEPTEMBER 23, 2024

The agreed-upon economic development project will introduce a lodging market to the area. This will boost future economic growth and job creation and increase tourism in the region. FLORENCE, South Carolina—Raines partnered with the City of York, South Carolina, to accelerate the economic expansion of York’s downtown.

Market 290

Market Marketing Tourism Management 290

Skift Blog

AUGUST 12, 2024

Skift Take: The travel industry is making a global shift to capture India’s booming outbound tourism. As the market soars, the India opportunity is simply too big to ignore. From hotels and airlines to credit cards and digital platforms, everyone’s racing to cater to this surging wave of Indian travelers.

Tourism 264

Tourism Travel Marketing Market 264

Skift Blog

OCTOBER 15, 2024

Skift Take: Visit Florida needs to communicate that many of the state's destinations and attractions are open for tourism while remaining sensitive to those still in the process of rebuilding. Dawit Habtemariam Read the Complete Story On Skift

Tourism 277

Tourism Marketing Market 277

Hotel Management

JANUARY 16, 2025

Minister for the Environment and Tourism, Minister for Science and Innovation Andrew According Powell said the increased services is a big win for both Queensland’s tourism industry and Brisbane travellers. Its also extra capacity for our awesome exporters, with more direct flights to get their produce to market in Asia.

Travel 244

Travel Tourism Services Business 244

Skift Blog

JULY 3, 2024

Skift Take: Legislators have stripped away the Hawaii Tourism Authority's funding and autonomy over the past few years. By finally getting a budget, the agency seems to be winning trust that it can manage tourism responsibly. Dawit Habtemariam Read the Complete Story On Skift

Tourism 273

Tourism Management Marketing Market 273

Skift Blog

JANUARY 8, 2025

Skift Take: Backed by visa-waivers and increasing spending power, Indians are now playing a key role in the Southeast Asian tourism market. Bulbul Dhawan Read the Complete Story On Skift

Marketing 248

Marketing Market Tourism Hotels 248

Skift Blog

OCTOBER 7, 2024

Skift Take: India needs to close the gap between its thriving outbound market and untapped inbound potential, along with what the future might hold for the country's place in global tourism. Peden Doma Bhutia Read the Complete Story On Skift

Closing 252

Closing Tourism Travel Marketing 252

Skift Blog

OCTOBER 9, 2024

Skift Take: Global tourism is bouncing back big in 2024, but staying ahead means thinking smart and staying agile. In Asia-Pacific, that means handling the surge in visitors while keeping it sustainable, nailing targeted marketing, and leveling out those seasonal travel waves. Peden Doma Bhutia Read the Complete Story On Skift

Tourism 251

Tourism Target Marketing Marketing Market 251

Skift Blog

MAY 30, 2024

Skift Take: CEOs at destination marketing organizations are compensated based on the economic impact they have. Independent research is needed. Dawit Habtemariam Read the Complete Story On Skift

Tourism 313

Tourism Marketing Market Branding 313

Skift Blog

JANUARY 21, 2025

Skift Take: India has the resources, diversity, and ambition to be a global tourism leader. But to reach its true potential, it must address its challenges head-on, ensuring the world sees not just its barriers. Peden Doma Bhutia Read the Complete Story On Skift

Tourism 283

Tourism Marketing Market Hotels 283

Skift Blog

JULY 26, 2024

Skift Take: Russia's recent gains are fueled by strategic marketing efforts and visa waivers. Saniya Zanpure Read the Complete Story On Skift

Tourism 320

Tourism Travel Marketing Market 320

Skift Blog

JULY 3, 2024

Skift Take: Many industry leaders doubt Paris will enjoy an immediate tourism windfall from the Games. But Accor, Airbnb, and Air France are counting on a boost in brand awareness, with 15 million visitors and a billion viewers watching on TV. Sean O'Neill Read the Complete Story On Skift

Branding 315

Branding Market Marketing Tourism 315

Skift Blog

OCTOBER 22, 2024

Skift Take: Julie Coker is trading San Diego's fish tacos for New York City's dollar slices by becoming NYC's new tourism champion. Coker is taking the reins from Fred Dixon, who bounced to Brand USA. Dawit Habtemariam Read the Complete Story On Skift

Tourism 267

Tourism Events Branding Marketing 267

Skift Blog

JULY 12, 2024

Skift Take: Spain's tourism strategy is shifting from volume to value as the country prioritizes ecological and social integrity over visitor numbers to maintain its competitive edge. Turespaña is facilitating this shift by launching a new series to spark a global conversation on sustainable tourism practices.

Tourism 248

Tourism Marketing Market 248

Skift Blog

OCTOBER 17, 2024

Skift Take: Germany aspires to set the standard for AI's future in destination marketing. However, we wonder whether Germany's new AI influencer can actually build an audience and earn their trust. Those tasks are challenging even for humans. Dawit Habtemariam Read the Complete Story On Skift

Tourism 319

Tourism Travel Marketing Market 319

Skift Blog

AUGUST 29, 2024

Skift Take: Planning to triple its tourism numbers in a few years, Ras Al Khaimah wants more Indian tourists. Thankfully, so does the upcoming $3.9 billion Wynn resort located there. Josh Corder Read the Complete Story On Skift

Tourism 274

Tourism Market Marketing Resorts 274

Skift Blog

DECEMBER 20, 2024

Skift Take: Intrepid Travel isnt just chasing a 300% boost in Indias inbound tourism its doubling down on storytelling, sustainability, and empowering women to change how the world sees the country. Peden Doma Bhutia Read the Complete Story On Skift

Travel 281

Travel Market Marketing Tourism 281

Skift Blog

JANUARY 1, 2025

Skift Take: As Nepal is ramping up its tourism efforts through religious destinations, MICE and weddings, Sarovar aims to capitalize on the key tourist market: Indians. Bulbul Dhawan Read the Complete Story On Skift

Tourism 347

Tourism Marketing Market Hotels 347

Skift Blog

NOVEMBER 8, 2024

Skift Take: Timeshares are basically a real estate product wrapped in a financial product wrapped in a vacation. And Travel + Leisure Co. CEO believes the model has several distinctive advantages over other travel businesses. Sean O'Neill Read the Complete Story On Skift

Real Estate 221

Real Estate Travel Tourism Market 221

Skift Blog

JANUARY 29, 2025

Skift Take: Gone are the days of old-school pitch meetings with traditional agencies tourism marketing has entered the age of storytelling, captivating content, and instant booking options. Peden Doma Bhutia Read the Complete Story On Skift

Marketing 182

Marketing Market Tourism Travel 182

Skift Blog

MAY 10, 2024

enters its most expensive election cycle, tourism marketers are going to need to get creative to stay on top of the minds of targeted audiences. Skift Take: As the U.S. Dawit Habtemariam Read the Complete Story On Skift

Tourism 287

Tourism Marketing Market 287

Hotel Management

NOVEMBER 3, 2024

We have been working hand in hand to create something very unique and design led for the Melbourne market, Nu By Yoo Melbourne is not just another hotel, but a fresh chapter in luxury design and hotel experience in Australia’s most vibrant city. “In

Construction 264

Construction Resorts Hotels Branding 264

Skift Blog

NOVEMBER 26, 2024

Skift Take: Despite being repeat visitors who often stay longer and spend money locally, VFR travelers are rarely targeted by tourism marketing efforts. In an era of hyper-personalization enabled by AI, there's a significant opportunity to better serve the VFR market. Rafat Ali Read the Complete Story On Skift

Tourism 289

Tourism Marketing Market Travel 289

Skift Blog

SEPTEMBER 30, 2024

Customizing products to meet these evolving preferences is crucial for survival in an increasingly competitive and discerning market. Skift Take: Hospitality companies are adapting to the growing demands of Indian travelers, driven by rising disposable income and greater global exposure. Peden Doma Bhutia Read the Complete Story On Skift

Tourism 280

Tourism Travel Marketing Market 280

Skift Blog

NOVEMBER 28, 2024

If it wants to be a market for all, it needs hotel products to match. Skift Take: Times are changing in the Middle East. Josh Corder Read the Complete Story On Skift

Marketing 272

Marketing Market Hotels Tourism 272

Skift Blog

OCTOBER 9, 2024

Skift Take: In travel, India and China are markets you can’t afford to ignore. Two high-profile representatives from each country make a strong case for why. Peden Doma Bhutia Read the Complete Story On Skift

Tourism 261

Tourism Marketing Market Travel 261

Skift Blog

DECEMBER 12, 2024

Skift Take: With this campaign Malaysia is diving into a competitive Southeast Asian market dominated by hits like Thailand and Vietnam. The challenge? Standing out in a crowd of fan favorites. Peden Doma Bhutia Read the Complete Story On Skift

Tourism 223

Tourism Marketing Market Travel 223

Skift Blog

AUGUST 20, 2024

Skift Take: With hybrid work now here to stay, Switzerland is confident there are still legs in the blended travel trend. Dawit Habtemariam Read the Complete Story On Skift

Tourism 283

Tourism Travel Business Events 283

Skift Blog

MAY 8, 2024

Skift Take: Due to close proximity, the nations of Nepal, Sri Lanka, and Bhutan witness significant tourism from India. With preferences of Indian travelers changing, boutique properties are reaching out with diverse offerings to attract this tourism segment. Bulbul Dhawan Read the Complete Story On Skift

Tourism 312

Tourism Branding Closing Travel 312

Skift Blog

NOVEMBER 8, 2024

Skift Take: It's relatively rare for a destination marketing organization like Thailand's to work with a tour operator to help create and promote more sustainably designed tours. Sean O'Neill Read the Complete Story On Skift

Tourism 224

Tourism Travel Operations Marketing 224

Skift Blog

SEPTEMBER 11, 2024

Without a full recovery of flight capacity, particularly in top markets, the tourism boost China is hoping for may remain out of reach. Skift Take: While China’s visa exemptions simplify travel, they alone cannot bring back 2019’s robust visitor numbers. Peden Doma Bhutia Read the Complete Story On Skift

Tourism 259

Tourism Travel Marketing Market 259

Skift Blog

JULY 10, 2024

Skift Take: Through a combination of targeted promotions, improved airline services, and strategic visa policies, Sri Lanka is inching closer to its goal of attracting 2.5 million tourists this year. Peden Doma Bhutia Read the Complete Story On Skift

Tourism 309

Tourism Revenue Services Marketing 309

Skift Blog

MAY 25, 2024

Skift Take: More flights to destinations deep inside the Arctic Circle will be available from major European airports this winter. Gordon Smith Read the Complete Story On Skift

Market 341

Market Marketing Tourism Travel 341

Skift Blog

JANUARY 14, 2025

Skift Take: For destinations and suppliers, the roadmap is clear: embrace digital marketing, invest in cultural alignment, and remain responsive to the evolving needs of Chinese travelers. The future of outbound tourism depends on adaptability. Peden Doma Bhutia Read the Complete Story On Skift

Digital Marketing 229

Digital Marketing Travel Tourism Marketing 229