Skift Blog

FEBRUARY 5, 2025

Skift Take: As overseas travel rebounds and Chinese consumers increasingly seek out genuine travel tips and personalized recommendations, brands looking to engage this influential audience must understand what makes RedNote a powerful tool for modern travel marketing. Liz Sinclair Read the Complete Story On Skift

Branding 289

Branding Travel Consumer Marketing 289

Skift Blog

JANUARY 19, 2025

It's unclear that the ban will remain in place, but if it does, the travel industry would be forced to change its social media marketing methods. Skift Take: TikTok has gone dark in the U.S. Jade Wilson Read the Complete Story On Skift

Travel 306

Travel Marketing Market Tourism 306

Skift Blog

JANUARY 9, 2025

Skift Take: MakeMyTrip excelled in 2024 with strong growth and Google dominance but faces rising competition in Indias rapidly evolving online travel market. Pranavi Agarwal Read the Complete Story On Skift

Travel 312

Travel Marketing Market OTA 312

Skift Blog

JANUARY 29, 2025

Skift Take: The market is forcing a margin call on post-Covid excess, conspicuous consumption, and there is traveler backlash to excessive rates. This pushback has created space for new thinking. Colin Nagy Read the Complete Story On Skift

Travel 299

Travel Hospitality Marketing Market 299

Skift Blog

JANUARY 9, 2025

Skift Take: TikTok's move into travel-specific advertising signals its growing influence in the sector and challenges the perception that it's just for Gen Z dance videos. Jade Wilson Read the Complete Story On Skift

Travel 325

Travel Branding Marketing Market 325

Skift Blog

JANUARY 10, 2025

What's at stake for the travel industry? Supreme Court heard arguments Friday from TikTok's Chinese parent company, which is attempting to block a law banning short-form video apps. Here's a Skift explainer. Jade Wilson Read the Complete Story On Skift

Travel 306

Travel Marketing Market Tourism 306

Hotel Management

JANUARY 30, 2025

Released during this weeks Americas Lodging Investment Summit (ALIS) in Los Angeles, California, the report highlights the industry’s resilience and potential for growth as it adapts to evolving travel patterns and consumer preferences. Through November 2024, global hotel demand reached a staggering 4.8

Real Estate 261

Real Estate Hotels Branding Marketing 261