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What is Yield Management: Guide for Hotels

SiteMinder

What is Yield Management? Yield management is a pricing and revenue management strategy that is used to maximise business performance. It involves adjusting prices based on predicted demand and other external factors to maximise revenue or yield. A similar principle can apply to distribution.

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Benefits of Yield Management in the Hotel Industry

Inn Quest

Anyone who has worked in the hospitality industry for a few years would enthusiastically attest to the importance of yield management in hotels, particularly in hotel revenue management. Furthermore, we will provide examples of successful yield management strategies and offer tips on how to implement them in your hotel.

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Invest in Your Team and Positively Impact Your Revenue

Hotel Management

ARMA and Allara Learning Launch New Revenue and Yield Management Fundamentals Course. The Australian Revenue Management Association (ARMA), in collaboration with Allara Learning, is thrilled to announce the launch of a brand new, nationally accredited course in Revenue and Yield Management Fundamentals.

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Intellisoftware Join Forces with the Australian Revenue Management Association (ARMA) in Major Strategic Partnership 

Hotel Management

Intellisoftware will also gain a seat on ARMA’s Skills Council to provide input for ARMA’s nationally recognised and accredited VET qualification in revenue and yield management launching this year. Melissa Kalan ARMA CEO, sharing her insights on the partnership stated, “This collaboration marks a significant milestone for us.

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Marketing for Hospitality and Tourism – Your 2024 Guide

MediaBoom

How do you make marketing for hospitality and tourism successful? Hospitality and tourism marketing is the strategic process of creating demand and building a strong brand for products and services within the travel industry. There’s lots more information you need to know ahead of launching your marketing campaign.

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Is My Hotel Room Pricing Logical?

STAAH

Consideration: Evaluate market demand, competition pricing, and historical booking trends. Increasing retail pricing may capture more revenue from other segments without affecting corporate bookings, provided the price increase aligns with market conditions. Length of Stay (LOS): Calculate the average LOS by market segment.

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The Rebooking Paradox: A Deep Dive into APAC’s Hospitality Challenge With Tony Marshall

Hotel Speak

Midscale hotels can also differentiate themselves in a competitive market by harnessing the power of technology to deliver tailored experiences. Marshall: Well, automation can streamline many repetitive tasks, such as night audits, predictive ordering, and yield management, but it’s essential to maintain a strong human touch.