Are Morch

OCTOBER 2, 2022

Your content marketing strategy can be a powerful tool for driving traffic, leads, and sales. The post How To Use TikTok As A Part Of Your Hotel Content Marketing Strategy appeared first on Are Morch, Digital Transformation Coach.

Marketing Strategy 147

Marketing Strategy Market Marketing Sales 147

Social Tables

JUNE 17, 2021

In this post, we explore five proven strategies, tips, and examples that every event planner should know in order to boost their marketing efforts. Discover 5 event planner marketing strategies you need to know: 1. These are called customer personas , and they help shape your event planner marketing strategy in many ways.

Marketing Strategy 148

Marketing Strategy Events Market Marketing 148

Skift Blog

AUGUST 15, 2024

Skift Take: In 2023, Booking and Expedia spent a combined $13 billion on marketing, with Booking demonstrating better efficiency and global reach. While both still invest heavily in Google, they're shifting towards alternative marketing strategies like price discounting and B2B channels.

Market 321

Market Marketing B2B Marketing Strategy 321

Skift Blog

APRIL 10, 2024

This shift will have important implications for how businesses approach their marketing strategies and the kind of products on offer. Skift Take: The evolving demographics of Chinese outbound travel shows a jump in younger female travelers. Peden Doma Bhutia Read the Complete Story On Skift

Travel 306

Travel Marketing Strategy Tourism Business 306

Social Hospitality

JUNE 26, 2024

Benefits of SEO and SEM Both SEO and SEM offer unique benefits that complement each other when integrated into a cohesive marketing strategy. In that case, it’s essential to isolate the most crucial aspects of each strategy, combine them in a way that makes sense, and presto! appeared first on Social Hospitality.

Marketing Strategy 130

Marketing Strategy Business Market Marketing 130

Guest Centric

APRIL 12, 2024

Reading Time: 5 minutes Hotel digital marketing strategies are crucial to grow direct bookings reduce dependency on intermediaries. The post 5 Hotel Digital Marketing Strategies to Boost Direct Bookings appeared first on GuestCentric. Recent studies indicate that a significant majority of travelers.

Digital Marketing 97

Digital Marketing Marketing Strategy Market Marketing 97

Skift Blog

AUGUST 28, 2024

Skift Take: Understanding consumer preferences is essential for travel brands to create effective marketing strategies, but how can they capitalize on anonymous traffic? Wunderkind Read the Complete Story On Skift

Branding 309

Branding Travel Marketing Strategy Consumer 309

Skift Blog

NOVEMBER 12, 2024

Travel brands need to re-evaluate their comms and marketing strategies. — Skift Take: An obsession with prestige can obscure the declining value of traditional media. Lex Haris Read the Complete Story On Skift

Branding 279

Branding Market Marketing Marketing Strategy 279

Skift Blog

FEBRUARY 13, 2024

In the first episode of a new limited-series podcast, Skift speaks with Saudi Tourism Authority’s Hazim Al-Hazmi about the marketing strategy helping make this happen. Skift Take: Saudi Arabia wants to welcome 150 million visitors by 2030. Saudi Tourism Authority Read the Complete Story On Skift

Tourism 290

Tourism Marketing Strategy Market Marketing 290

Hospitality Net

JULY 26, 2024

The same is true for marketing in the hospitality space. Developing effective marketing strategies that attract and retain guests, drive the topline and boost team member recruitment and retention takes a village, to borrow a phrase.

Market 277

Market Marketing Hospitality Marketing Strategy 277

Skift Blog

DECEMBER 16, 2023

Skift Take: Marriott Bonvoy is taking a risk with such an unusual marketing strategy for the hotel industry. It could work or it could be a flop — but at least they're trying new ways of reaching a younger audience. Justin Dawes Read the Complete Story On Skift

Marketing Strategy 303

Marketing Strategy Market Marketing Hotels 303

Q4Launch

OCTOBER 10, 2023

Lodge marketing , like B&B marketing or any other niche marketing, requires an expert who understands your needs. Our digital marketing strategy has proven effective for lodges with a combination of: SEO implementation. Content marketing strategies. Website design. Targeted pay-per-click ads.

Marketing Strategy 98

Marketing Strategy Market Marketing Email Marketing 98

Lodging

MARCH 25, 2024

Sensory branding is a powerful marketing strategy that engages guests’ senses to create a memorable and immersive experience. Scent marketing. This valuable tool enhances guest satisfaction and builds brand loyalty. Here’s how. Infuse the hotel’s signature scent in common areas, spa, and guestrooms.

Branding 289

Branding Marketing Strategy Market Marketing 289

Lodging

SEPTEMBER 30, 2024

His responsibilities will include focusing on cross-marketing strategies, fostering business development, and collaborating with the investment teams to capture new opportunities.

Business 289

Business Real Estate Marketing Strategy Market 289

Hospitality Net

OCTOBER 23, 2024

For hospitality tech companies, a resource library is a cornerstone of marketing strategy, a dynamic learning hub that attracts traffic to the website, generates qualified leads, and nurtures prospects along the path to purchase.

Marketing Strategy 246

Marketing Strategy Market Marketing Hospitality 246

Skift Blog

DECEMBER 16, 2024

Skift Take: Still lumping all Asia Pacific travelers into one category in your marketing strategies? Travelokas latest findings show just how diverse and dynamic this travel market really is. Peden Doma Bhutia Read the Complete Story On Skift

Travel 208

Travel Marketing Strategy Market Marketing 208

MediaBoom

MARCH 15, 2024

A recent Statista report forecasts that by 2025, over ten percent of all retail sales in the United States will stem from mobile commerce, underscoring the critical need for luxury brands to innovate their digital marketing strategies. Example: Bulgari , the luxury jeweler, exemplifies content marketing mastery.

Digital Marketing 94

Digital Marketing Marketing Strategy Branding Market 94

Hospitality Net

NOVEMBER 19, 2024

In today’s hospitality industry, digital engagement is crucial, and Rosetta Hospitality leverages various strategies to connect meaningfully with travellers. While focusing on authenticity and simplicity, we use creative approaches to build lasting connections and enhance brand visibility.

Digital Marketing 100

Digital Marketing Marketing Strategy Market Marketing 100

Hospitality Net

SEPTEMBER 19, 2024

Traditionally used in economics and military strategy, game theory offers intriguing insights for luxury hotels aiming to enhance their marketing strategies. Enter game theory, a branch of mathematics that studies strategic interactions where the outcome for each participant depends on the actions of others.

Market 264

Market Marketing Hospitality Marketing Strategy 264

Hospitality Net

APRIL 5, 2024

In today’s digital age, effective marketing strategies are essential for hotels to stay competitive and drive direct bookings. One of the key components of a successful digital marketing strategy is paid search advertising, which allows hotels to reach potential guests actively searching for accommodation options.

Digital Marketing 199

Digital Marketing Market Marketing Marketing Strategy 199

Hospitality Net

NOVEMBER 7, 2024

The annual awards programme highlights event, hospitality and marketing leaders using Cvent technology to improve efficiency, increase event value, enhance MICE sales and marketing strategies, and deliver greater results for their hotels and organisations.

Marketing Strategy 246

Marketing Strategy Events Sales Market 246

Skift Blog

AUGUST 17, 2023

domestic tourism businesses want to hold on to the post-pandemic gains with Americans, they better upgrade their marketing strategies and experience offerings. Skift Take: If U.S. Dawit Habtemariam Read the Complete Story On Skift

Tourism 246

Tourism Marketing Strategy Business Market 246

Refine

AUGUST 24, 2024

Leveraging AI for Personalized Hotel Marketing and Revenue Growth AI has the ability to process vast amounts of The post How AI is Advancing Digital Marketing Strategies for Hotels appeared first on Revfine.com.

Digital Marketing 79

Digital Marketing Marketing Strategy Market Marketing 79

Refine

NOVEMBER 7, 2024

Question for Our Hotel Marketing Expert Panel How can sustainability practices be integrated into hotel marketing strategies to appeal to the growing eco-conscious consumer base? Goldrich) Our Marketing Expert Panel Michael J. What are the common challenges? Question by Michael J.

Marketing Strategy 75

Marketing Strategy Hotel Marketing Market Marketing 75

Textedly

OCTOBER 24, 2024

As the holiday season approaches, Cyber Monday has solidified its place as a cornerstone of eCommerce and online retail. For businesses, it's a high-stakes opportunity to capture a significant share of the year's digital shopping spree.

Marketing Strategy 100

Marketing Strategy Market Marketing Retail 100

Hospitality Net

JUNE 26, 2023

Creating relevant content that elevates your travel brand and appeals to travelers is essential to a destination’s marketing success. But in order to know whether you’re meeting your campaign goals or not, it’s important to understand if your content marketing strategy is having an impact.

Market 246

Market Marketing Marketing Strategy Travel 246

Hospitality Net

JULY 17, 2024

In the fiercely competitive hospitality industry, marketing agencies play a pivotal role in helping luxury hotels and resorts stand out. A well-crafted marketing strategy can make the difference between a thriving property and one that struggles to fill rooms.

Market 245

Market Marketing Hospitality Marketing Strategy 245

Hospitality Net

JULY 21, 2023

There are a lot of ways to tell a story, but the most impactful stories rely on visuals as much as they do words — that’s why creating video content as part of your destination marketing strategy can bring your location to life for travelers like nothing else.

Market 246

Market Marketing Marketing Strategy Travel 246

Hospitality Net

JULY 3, 2024

The Hospitality Sales and Marketing Association International (HSMAI) Americas, proudly concluded its highly anticipated first Commercial Strategy Conference which took place from June 25-26, 2024, in Charlotte, North Carolina.

Marketing Strategy 245

Marketing Strategy Events Sales Market 245

Lodging

MAY 3, 2024

This year’s agenda was themed “Next Level” after its marketing strategy and offered a comprehensive array of educational sessions, brand programs, and networking opportunities. Over 6,600 attendees gathered for Choice Hotels International’s 68th Annual Convention at Mandalay Bay in Las Vegas, Nevada.

Marketing Strategy 245

Marketing Strategy Revenue Hotels Branding 245

MediaBoom

APRIL 5, 2024

By engaging these potential travelers during their research phase, travel marketing effectively drives interest, bookings, and revenue for the tourism industry, making it a critical strategy for businesses looking to capitalize on digital consumer behavior. Are you aiming to engage those ready to discover new destinations?

Marketing Strategy 88

Marketing Strategy Market Marketing Travel 88

Hospitality Net

MAY 22, 2023

The Hospitality Sales and Marketing Association International (HSMAI) will celebrate three remarkable marketing leaders during HSMAI’s Marketing Strategy Conference in Toronto on June 27.

Market 245

Market Marketing Marketing Strategy Sales 245

Hospitality Net

APRIL 28, 2023

Our topics and strategies continuously evolved with the times to help hotels be more successful. During the early 2000s as internet marketing was rapidly advancing, we produced the first Hotel Internet Marketing Strategy Conference in 2003 and then the Revenue Management Strategy Conference in 2004.

Marketing Strategy 244

Marketing Strategy Revenue Management Revenue Market 244

MediaBoom

DECEMBER 11, 2024

With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotel marketing strategies that captivate guests and boost bookings. Hotel marketing strategies are carefully crafted tactics that hotels use to promote their services, attract guests, and drive bookings. Contact us today to get started!

Marketing Strategy 63

Marketing Strategy Hotel Marketing Market Marketing 63