MediaBoom

AUGUST 23, 2024

To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies. Resort marketing is the art and science of positioning a resort as the ideal destination for leisure or business travelers.

Resorts 86

Resorts Market Marketing Marketing Strategy 86

Little Hotelier

AUGUST 29, 2023

By asking your followers to create social posts and blog entries for your brand, you will establish loyalty with your target market segment. Telling your story should be part of your B&B marketing strategy, as it allows you to capture the attention of your target market and encourages them to book directly with you.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

MediaBoom

FEBRUARY 23, 2024

Contact Mediaboom today to discover how we can tailor a marketing strategy that captivates your target audience and amplifies your brand’s prestige. Conducting Market Research To effectively target your luxury brand’s audience, conducting thorough market research is essential.

Consumer 90

Consumer Branding Market Research Marketing 90

eZee Absolute

MAY 13, 2024

It provides a quick overview of key performance indicators (KPIs) such as occupancy rate, Average Daily Rate (ADR) , and Revenue per Available Room (RevPAR) for the previous day, week, month, or year (depending on the configuration). For example: A hotel’s booking pace report for the upcoming month falls short of the occupancy target.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

Inn Quest

JULY 10, 2023

This informative blog delves into the world of hotel market segmentation strategy, exploring real-world tactics, methods and actionable tips to help connect hotels with their ideal guests. Continue reading to learn how to identify, analyze and reach your target market like a seasoned hotelier using our guide.

Hotel Marketing 52

Hotel Marketing Marketing Market Target Marketing 52

MediaBoom

APRIL 11, 2023

Digital marketing for manufacturers modernizes what is still, for many such companies, an old-school, outbound means of promoting themselves and their products. A digital marketing strategy will allow your company to achieve more of its goals in a measurable way. What kind of tactics should you use? Mediaboom is here to help.

Digital Marketing 88

Digital Marketing Marketing Market B2B 88

Little Hotelier

FEBRUARY 25, 2024

In terms of hotel revenue management consulting, this guidance usually takes the form of more effective pricing – identifying and setting room rates that are alluring to your target market and result in more bookings, while maximising the amount you earn from each booking. The company predominantly works with Spanish speakers, however.

Revenue Management 52

Revenue Management Revenue Services Management 52

Xotels

AUGUST 15, 2022

In this particular case, the hotel’s management was under the impression the hotel was performing on target as the correct average rate per person was achieved. What new online marketing initiatives will we launch next year? How will we attract our different client target markets and niche guest segments.

Marketing 59

Marketing Market Hotels ROI 59

Little Hotelier

NOVEMBER 20, 2023

Boosted occupancy rates By understanding guest preferences and booking patterns, you can be more effective in how to market your property and price your rooms, resulting in higher occupancy rates.

Upsell 59

Upsell Hotels Occupancy Revenue 59

Cloudbeds

MAY 8, 2024

After reading this article, you will learn how an effective analysis of your property’s booking performance will help you better understand your property’s demand patterns and how to leverage them to maximize revenue and occupancy. Occupancy rate indicates the percentage of utilization of hotel rooms.

Cancellation 52

Cancellation Revenue Revenue Management Occupancy 52

Cloudbeds

MARCH 20, 2023

Instead of trying to reach all travelers, hoteliers can develop marketing strategies to appeal to their ideal guests. Maintain a diverse distribution strategy. Rather than depend on one or two booking channels, hotels can target market segments on multiple distribution channels such as OTAs, the GDS, and bed banks.

Hotel Marketing 52

Hotel Marketing Marketing Market Average Daily Rate 52

SiteMinder

JULY 13, 2024

The best strategists do not set a static figure; timely and effective pricing strategies adjust rates in real-time based on current demand, ensuring that your property can maximise revenue during peak times and maintain or grow occupancy during quieter periods.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Hotelogix

NOVEMBER 17, 2023

  Targeted marketing strategies and personalized guest experiences Today’s cloud-based Hotel PMS lets you access detailed guest data and helps you to know your customer segments, their likes and dislikes, and roll out targeted marketing campaigns.

Target Marketing 52

Target Marketing Hotels Cancellation Services 52

SiteMinder

JANUARY 8, 2024

Through marketing strategies, you’re able to highlight how it benefits visiting guests and with innovative business strategies, you’re able to drive quality leads. This not only encourages repeat business but also helps your hotel keep a consistent occupancy rate.

Operations 59

Operations Management OTA Hotels 59

eZee Absolute

JANUARY 19, 2023

When a hotel has its own in-house marketing team, it can work closely with other departments within the hotel as they have an understanding of the hotel’s day-to-day operations. Advantages of Outsourced Hotel Marketing Now, I am not taking sides.

Hotel Marketing 81

Hotel Marketing Marketing Market Hotels 81

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. Here’s why PPC should be an integral part of your hotel’s digital marketing strategy.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

SiteMinder

JANUARY 8, 2024

Through marketing strategies, you’re able to highlight how it benefits visiting guests and with innovative business strategies, you’re able to drive quality leads. This not only encourages repeat business but also helps your hotel keep a consistent occupancy rate.

Operations 52

Operations Management OTA Hotels 52

SiteMinder

NOVEMBER 22, 2023

Pricing & marketing Developing a strategic pricing model is key to attracting the right audience while maximising revenue. Tip : Leverage social media for targeted marketing. Create engaging content that highlights the unique aspects of your event and hotel facilities.

Events 59

Events Revenue Hotels Management 59

Little Hotelier

JULY 5, 2023

The amount of money you make will depend on how many rooms you have to rent out, your nightly rate, and your occupancy rate throughout the year. Note that most Airbnb listings are side gigs, so if you treat it like a business and you have multiple listings with high occupancy, you can earn significantly more.

Accommodation 52

Accommodation Motels Business Occupancy 52

MediaBoom

AUGUST 6, 2024

By developing detailed guest personas, you can better understand your target market and make informed decisions about your hotel’s branding and marketing strategies. This includes customized room preferences, personalized recommendations, and targeted marketing. Still Have Questions?

Branding 92

Branding Hotels Services Marketing 92

Hotelogix

AUGUST 27, 2024

They handle bookings and often increase your occupancy rates by giving your hotel more exposure. This helps your hotel reach different market segments and ensures a steady flow of bookings, often at discounted rates.  Cons: Unpredictable Revenue: Walk-ins are hard to forecast, leading to fluctuating occupancy rates.

Global Distribution System 52

Global Distribution System OTA Revenue Hotels 52

eZee Absolute

JANUARY 9, 2023

By creating engaging content and using targeted marketing strategies, accommodation providers can reach and attract the digital nomads markets who are looking for a place to stay and work remotely. In that case, accommodation providers can offer special discounts to attract these travelers and increase occupancy.

OTA 52

OTA Hotels Accommodation Travel 52

SiteMinder

DECEMBER 20, 2023

Simply multiply your predicted average daily rate (ADR) by your occupancy rate. To ensure you’re operating at a profit, you’ll need to understand pricing at your hotel and optimise your pricing strategy so that you maximise the revenue that you generate per room and per guest.

Business 59

Business Hotels Management Revenue 59

Hotelogix

OCTOBER 18, 2023

This leads to better utilization of room inventory and maximizes occupancy rates. Manages Your Revenue Better Reservation systems offer insights into booking patterns, demand trends, and pricing strategies. This data empowers hoteliers to make informed decisions, refine marketing strategies, and allocate resources effectively.

Business 40

Business Global Distribution System Cancellation Hotels 40

Travel Media Group

JULY 19, 2023

We are also working to really focus on demand generation and capturing demand and occupancy as it sort of stabilizes and resets to a degree. We’ve also developed a portfolio wide summer promotion strategy. But then some hotels summer may be they’re low occupancy season. What about the individual hotelier?

Hospitality 97

Hospitality Marketing Market Business 97

Hotel Speak

MAY 9, 2023

Reinvent your Marketing Strategy Hotels can reinvent their marketing strategy by adopting a data-first approach and building sophisticated tools to make better-informed decisions. This in turn can be used to create targeted marketing campaigns that resonate with their audience and drive high-value bookings.

Hotels 59

Hotels Upsell Revenue Marketing 59