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Travelers are booking smarter than ever, using search engines, OTAs, and social media to shape their journeys. With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotel marketingstrategies that captivate guests and boost bookings.
The aim is to generate a hotel return on investment (or hotel ROI); money that you can either reinvest in the business or extract as profit. It could be that you’re buying a hotel business or investing in one you already own through things like property extensions and renovations, hotel marketing, employee training and hotel software.
This channel plays a crucial role in reducing OTA reliance and commissions, as well as earning highly-coveted SERP real estate. Paid search campaigns also allow you to compete for business that may otherwise be earned by OTAs, helping to reduce or eliminate high fees.
The next article will look into top ways to allocate your marketing budget in 2025. The Golden 20% I seriously think the OTAs are like heroin for hotels and its a pretty tough habit to kick. Please dont misunderstand, I do genuinely feel that OTAs have a part to play in the marketing mix.
Understanding these fundamentals allows properties to develop more focused marketingstrategies and tailored service offerings. Now that your targeting strategy is in place, let's explore how to measure the success of your segmentation efforts. Track performance metrics regularly and adjust allocations based on results.
Second, hospitality content marketing drives direct bookings by reducing reliance on Online Travel Agencies (OTAs). Highlighting this, the size of the global hospitality market emphasizes the growing importance of direct engagement. What are quick-win strategies to boost hospitality content ROI?
Digital marketing is great for small hotels, as it is more accessible and affordable than traditional marketing like broadcast and print media. A hotel internet marketingstrategy can span a number of marketing channels, including search engine optimisation (SEO), paid ads, email marketing and social media.
To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketingstrategies. Resort marketing is the art and science of positioning a resort as the ideal destination for leisure or business travelers. Remember, PPC is an ongoing process.
In this guide we’ll take a closer look at hotel content marketing: why you need it, some best examples, and more specifically, how it can benefit your website. Why does my hotel need a content marketingstrategy? Hotel content marketing is critical because it is one of the most effective ways to attract guests.
It includes a booking engine that integrates with your website – as well as its own website builder – and allows guests to make reservations directly with you, no OTAs required. One of the biggest challenges that small hoteliers face is the dominance of Online Travel Agencies (OTAs) like Booking.com and Expedia.
This guide will walk you through everything you need to know to create a successful hotel influencer marketing program, find the right influencers, and measure your return on investment (ROI). Table of contents Why does hotel influencer marketing matter? Clear goals will guide the entire influencer marketingstrategy.
To stay competitive in a constantly evolving hospitality industry, hoteliers should consider integrating a variety of paid ads into their marketingstrategies. When guests book through the hotel instead of a third-party website or OTA, the hotelier can forgo hefty commission fees and enjoy complete control over the booking experience.
A hotel distribution strategy involves selecting and managing the different channels through which a hotel sells its rooms to potential guests. A basic strategy might involve listing your property on a few key online travel agencies (OTAs) like Airbnb and Booking.com and leaving it at that.
OTAs: At TravelBoom we like to think of the OTAs as a new business tool, not a set-and-forget way to fill empty rooms. Are you successfully converting your OTA bookings to direct guests? Is your percentage of OTA bookings in line with your goals? Reducing OTA commissions can be critical to success.
By developing a deep understanding of their needs and desires, you can tailor your marketing efforts to resonate with them on a personal level. Remember, every target audience is unique and your marketingstrategies should reflect that. Integrating them into a comprehensive marketingstrategy ensures maximum reach and impact.
Maximise profitable direct revenue By working to a ‘direct first’ ethic, your hotel can benefit from receiving more direct bookings and won’t lose out to the OTAs (Online Travel Agents). Did you know that OTAs can take commissions of between 15-35% of each booking made through their booking engines for your hotel?
Pay-Per-Click Advertising Marketing for hospitality and tourism excels with amplification through ads , especially pay-per-click or PPC ads. The average ROI on PPC in 2024 is 200 percent ! OTAs take some of the burden off you but you won’t get the entire cut of the profits. Both have their pluses and minuses.
This means using a mix of online and offline channels, like Online Travel Agents (OTAs), meta-search engines, direct bookings, reviews, Global Distribution Systems (GDS), and more. Using a mix of these channels helps hotels reach more customers, boost revenue, and manage room availability easily while competing in the market.
If your hotel isn’t easy to find or doesn’t make a great first impression because of poorly optimized listings or outdated marketingstrategy can lead to missed bookings and lost revenue. Online Presence: Pictures That Speak Volumes Your website and OTA listings are your hotel’s digital storefront.
For hotels, this means the ability to forecast demand, optimize pricing, and personalize marketingstrategies in ways that were unimaginable just a few years ago. By leveraging such tools, hotels can attract more direct bookings, ultimately reducing their reliance on OTAs and increasing profitability.
How will we attract our different client target markets and niche guest segments. How will we measure the effect and ROI of all our marketing actions? Email marketing. Mobile Search Engine Marketing SEM / PPC. Social media marketing / Travel 2.0. Analytics / ROI tracking. Mobile Website.
In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. Marketingstrategies in the hotel sector are designed to enhance brand visibility and broaden reach. Here’s why PPC should be an integral part of your hotel’s digital marketingstrategy.
Reservations made on your website should automatically sync with your hotel property management system and across all your OTA channels so you don’t get overbookings. I didn’t expect to capture this much direct business in such a competitive market.” Integrate with your PMS and channel manager. Not anymore! No more overbookings.
With the recent proliferation of new travel super apps, distribution Goliaths such as Google and Expedia updating their ranking algorithms at a frantic pace, and the seemingly unstoppable growth of metasearch engine traffic, building and executing an effective hotel marketingstrategy can seem intimidating.
The More You Spend, The More You Make As one of the top hotel marketing myths, ‘the more you spend, the more you make’ is a distorted view of digital marketing’s potential. Efficient spending, audience targeting, and measuring ROI matter much more than sheer expenditure.
Identify the Ideal Target Audience Identifying your target audience , the group of consumers most likely to become your customers is a vital part of a digital marketingstrategy. Social Media Advertising Social media advertising is one of your hotel’s most cost-effective hospitality and tourism marketingstrategies.
This figure helps your hotel evaluate the return on investment (ROI) from your marketing initiatives and operational enhancements. Understanding and managing GAC can lead to more efficient guest acquisition strategies, improved guest experiences, and enhanced profitability.
Implementing effective digital marketingstrategies is a strong solution to such issues in the hospitality industry. It is inevitable that with the right strategies. On top of that, you can launch an online marketing campaign to attract bookings, since these strategies provide a quick ROI.
By developing detailed guest personas, you can better understand your target market and make informed decisions about your hotel’s branding and marketingstrategies. People have a high level of faith in OTAs. It includes details such as demographics, lifestyle, behaviors, motivations, and goals.
Data analytics is the process of examining data sets to search for patterns, draw conclusions, support decision-making, and predict future market trends. For hotels, that involves collecting and analyzing data across various sources, including your hotel website, social media channels, online travel agencies (OTAs), surveys, and more.
As a hotel management company , we understand the challenges they face in developing effective hotel marketingstrategies to drive bookings through their own portals. Balancing direct room sales with third-party websites and online travel agents (OTA’s) is one of the challenges the hotel industry faces in 2023 and beyond.
Let’s take a look at a few advertising trends or marketing channels that you can use to incorporate your marketingstrategies. Video Advertising Over the past decade, video marketing has surged. How can I measure ROI on travel advertising? Since then, the numbers have grown exponentially.
Why SEO is Crucial for Hospitality Businesses Here are some key reasons why SEO for hotels and resorts is a must in 2025: Increased Direct Bookings A strong SEO strategy can help reduce dependency on online travel agencies (OTAs) and drive more commission-free bookings. Bounce rate Percentage of visitors leaving without interacting.
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