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Hotel Marketing Strategies – 15 Proven Ways for Maximizing Bookings

MediaBoom

Travelers are booking smarter than ever, using search engines, OTAs, and social media to shape their journeys. With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotel marketing strategies that captivate guests and boost bookings.

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Hotel investment: What is a good hotel ROI?

Little Hotelier

The aim is to generate a hotel return on investment (or hotel ROI); money that you can either reinvest in the business or extract as profit. It could be that you’re buying a hotel business or investing in one you already own through things like property extensions and renovations, hotel marketing, employee training and hotel software.

ROI 98
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The Most Profitable Marketing Channels for Hotels

Travelboom Marketing

This channel plays a crucial role in reducing OTA reliance and commissions, as well as earning highly-coveted SERP real estate. Paid search campaigns also allow you to compete for business that may otherwise be earned by OTAs, helping to reduce or eliminate high fees.

Market 97
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Maximise Your Hotel ROI In 2025

Up Hotel

The next article will look into top ways to allocate your marketing budget in 2025. The Golden 20% I seriously think the OTAs are like heroin for hotels and its a pretty tough habit to kick. Please dont misunderstand, I do genuinely feel that OTAs have a part to play in the marketing mix.

ROI 40
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Hotel Market Segmentation Guide- Key to Your Hotel's Growth

Hotelogix

Understanding these fundamentals allows properties to develop more focused marketing strategies and tailored service offerings. Now that your targeting strategy is in place, let's explore how to measure the success of your segmentation efforts. Track performance metrics regularly and adjust allocations based on results.

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Hospitality Content Marketing – Proven Strategies for Success

MediaBoom

Second, hospitality content marketing drives direct bookings by reducing reliance on Online Travel Agencies (OTAs). Highlighting this, the size of the global hospitality market emphasizes the growing importance of direct engagement. What are quick-win strategies to boost hospitality content ROI?

Market 52
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Hotel digital marketing: Full guide for success

Little Hotelier

Digital marketing is great for small hotels, as it is more accessible and affordable than traditional marketing like broadcast and print media. A hotel internet marketing strategy can span a number of marketing channels, including search engine optimisation (SEO), paid ads, email marketing and social media.