MediaBoom

AUGUST 23, 2024

To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies. Resort marketing is the art and science of positioning a resort as the ideal destination for leisure or business travelers. Remember, PPC is an ongoing process.

Resorts 86

Resorts Market Marketing Marketing Strategy 86

Little Hotelier

MARCH 28, 2023

In this guide we’ll take a closer look at hotel content marketing: why you need it, some best examples, and more specifically, how it can benefit your website. Why does my hotel need a content marketing strategy? Hotel content marketing is critical because it is one of the most effective ways to attract guests.

Market 111

Market Marketing Marketing Strategy Hotels 111

Little Hotelier

JUNE 5, 2023

It includes a booking engine that integrates with your website – as well as its own website builder – and allows guests to make reservations directly with you, no OTAs required. One of the biggest challenges that small hoteliers face is the dominance of Online Travel Agencies (OTAs) like Booking.com and Expedia.

OTA 59

OTA Marketing Strategy Revenue ROI 59

SiteMinder

SEPTEMBER 22, 2024

This guide will walk you through everything you need to know to create a successful hotel influencer marketing program, find the right influencers, and measure your return on investment (ROI). Table of contents Why does hotel influencer marketing matter? Clear goals will guide the entire influencer marketing strategy.

Market 98

Market Marketing Hotels ROI 98

Travelboom Marketing

MARCH 21, 2024

To stay competitive in a constantly evolving hospitality industry, hoteliers should consider integrating a variety of paid ads into their marketing strategies. When guests book through the hotel instead of a third-party website or OTA, the hotelier can forgo hefty commission fees and enjoy complete control over the booking experience.

Market 52

Market Marketing Cost Per Click Marketing Strategy 52

Cloudbeds

OCTOBER 17, 2024

A hotel distribution strategy involves selecting and managing the different channels through which a hotel sells its rooms to potential guests. A basic strategy might involve listing your property on a few key online travel agencies (OTAs) like Airbnb and Booking.com and leaving it at that.

OTA 76

OTA Occupancy Hotels Revenue 76

Travelboom Marketing

NOVEMBER 7, 2023

OTAs: At TravelBoom we like to think of the OTAs as a new business tool, not a set-and-forget way to fill empty rooms. Are you successfully converting your OTA bookings to direct guests? Is your percentage of OTA bookings in line with your goals? Reducing OTA commissions can be critical to success.

Hotel Marketing 96

Hotel Marketing Market Marketing OTA 96

Inn Quest

JUNE 13, 2023

By developing a deep understanding of their needs and desires, you can tailor your marketing efforts to resonate with them on a personal level. Remember, every target audience is unique and your marketing strategies should reflect that. Integrating them into a comprehensive marketing strategy ensures maximum reach and impact.

Hotel Marketing 56

Hotel Marketing Marketing Market Digital Marketing 56

Up Hotel

SEPTEMBER 7, 2021

Maximise profitable direct revenue By working to a ‘direct first’ ethic, your hotel can benefit from receiving more direct bookings and won’t lose out to the OTAs (Online Travel Agents). Did you know that OTAs can take commissions of between 15-35% of each booking made through their booking engines for your hotel?

Digital Marketing 52

Digital Marketing Market Marketing OTA 52

MediaBoom

AUGUST 1, 2024

Pay-Per-Click Advertising Marketing for hospitality and tourism excels with amplification through ads , especially pay-per-click or PPC ads. The average ROI on PPC in 2024 is 200 percent ! OTAs take some of the burden off you but you won’t get the entire cut of the profits. Both have their pluses and minuses.

Tourism 94

Tourism Market Marketing Hospitality 94

Hotelogix

AUGUST 27, 2024

This means using a mix of online and offline channels, like Online Travel Agents (OTAs), meta-search engines, direct bookings, reviews, Global Distribution Systems (GDS), and more. Using a mix of these channels helps hotels reach more customers, boost revenue, and manage room availability easily while competing in the market.  

Global Distribution System 52

Global Distribution System OTA Revenue Hotels 52

Hotelogix

JANUARY 19, 2025

If your hotel isn’t easy to find or doesn’t make a great first impression because of poorly optimized listings or outdated marketing strategy can lead to missed bookings and lost revenue. Online Presence: Pictures That Speak Volumes Your website and OTA listings are your hotel’s digital storefront.

Hotel Marketing 40

Hotel Marketing Market Marketing Hotels 40

eZee Absolute

OCTOBER 24, 2024

For hotels, this means the ability to forecast demand, optimize pricing, and personalize marketing strategies in ways that were unimaginable just a few years ago. By leveraging such tools, hotels can attract more direct bookings, ultimately reducing their reliance on OTAs and increasing profitability.

Hotels 59

Hotels Revenue Management Overbooking Revenue 59

Xotels

AUGUST 15, 2022

How will we attract our different client target markets and niche guest segments. How will we measure the effect and ROI of all our marketing actions? Email marketing. Mobile Search Engine Marketing SEM / PPC. Social media marketing / Travel 2.0. Analytics / ROI tracking. Mobile Website.

Marketing 59

Marketing Market Hotels ROI 59

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. Here’s why PPC should be an integral part of your hotel’s digital marketing strategy.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

Cloudbeds

JUNE 8, 2023

Reservations made on your website should automatically sync with your hotel property management system and across all your OTA channels so you don’t get overbookings. I didn’t expect to capture this much direct business in such a competitive market.” Integrate with your PMS and channel manager. Not anymore! No more overbookings.

Management 98

Management Hotels Revenue Digital Marketing 98

Xotels

SEPTEMBER 22, 2022

With the recent proliferation of new travel super apps, distribution Goliaths such as Google and Expedia updating their ranking algorithms at a frantic pace, and the seemingly unstoppable growth of metasearch engine traffic, building and executing an effective hotel marketing strategy can seem intimidating.

Hotel Marketing 40

Hotel Marketing Market Marketing OTA 40

Travelboom Marketing

FEBRUARY 21, 2024

The More You Spend, The More You Make As one of the top hotel marketing myths, ‘the more you spend, the more you make’ is a distorted view of digital marketing’s potential. Efficient spending, audience targeting, and measuring ROI matter much more than sheer expenditure.

Hotel Marketing 52

Hotel Marketing Market Marketing Digital Marketing 52

MediaBoom

AUGUST 5, 2024

Identify the Ideal Target Audience Identifying your target audience , the group of consumers most likely to become your customers is a vital part of a digital marketing strategy. Social Media Advertising Social media advertising is one of your hotel’s most cost-effective hospitality and tourism marketing strategies.

Display Ads 52

Display Ads Consumer Digital Marketing Hotels 52

Hotelogix

OCTOBER 18, 2023

This figure helps your hotel evaluate the return on investment (ROI) from your marketing initiatives and operational enhancements. Understanding and managing GAC can lead to more efficient guest acquisition strategies, improved guest experiences, and enhanced profitability.

ROI 40

ROI Hotels Marketing Accommodation 40

eZee Absolute

NOVEMBER 19, 2023

Implementing effective digital marketing strategies is a strong solution to such issues in the hospitality industry. It is inevitable that with the right strategies. On top of that, you can launch an online marketing campaign to attract bookings, since these strategies provide a quick ROI.

Hotels 98

Hotels Hiring Services Business 98

MediaBoom

AUGUST 6, 2024

By developing detailed guest personas, you can better understand your target market and make informed decisions about your hotel’s branding and marketing strategies. People have a high level of faith in OTAs. It includes details such as demographics, lifestyle, behaviors, motivations, and goals.

Branding 92

Branding Hotels Services Marketing 92

Cloudbeds

SEPTEMBER 18, 2024

Data analytics is the process of examining data sets to search for patterns, draw conclusions, support decision-making, and predict future market trends. For hotels, that involves collecting and analyzing data across various sources, including your hotel website, social media channels, online travel agencies (OTAs), surveys, and more.

Operations 40

Operations Revenue Management Occupancy Revenue 40

Xotels

JUNE 2, 2023

As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. Balancing direct room sales with third-party websites and online travel agents (OTA’s) is one of the challenges the hotel industry faces in 2023 and beyond.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

MediaBoom

NOVEMBER 28, 2024

Let’s take a look at a few advertising trends or marketing channels that you can use to incorporate your marketing strategies. Video Advertising Over the past decade, video marketing has surged. How can I measure ROI on travel advertising? Since then, the numbers have grown exponentially.

Travel 84

Travel Tourism ROI Marketing 84

MediaBoom

MARCH 7, 2025

Why SEO is Crucial for Hospitality Businesses Here are some key reasons why SEO for hotels and resorts is a must in 2025: Increased Direct Bookings A strong SEO strategy can help reduce dependency on online travel agencies (OTAs) and drive more commission-free bookings. Bounce rate Percentage of visitors leaving without interacting.

Hospitality 52

Hospitality Intent Branding Travel 52