STAAH

FEBRUARY 1, 2023

Whilst OTAs and travel agents play their role in increasing awareness and occupancy, direct bookings are prized for possessing the lowermost costs when it comes to acquiring guests. Find out here In this e-Book, we discover how we can achieve an optimal direct bookings strategy.

OTA 82

OTA Marketing Strategy Revenue Occupancy 82

MediaBoom

AUGUST 23, 2024

With countless options at their fingertips, discerning travelers expect nothing short of exceptional experiences. To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies.

Resorts 86

Resorts Market Marketing Marketing Strategy 86

Little Hotelier

SEPTEMBER 4, 2024

What is domestic travel? Domestic travel is characterised by a trip where departure and arrival take place in the same country. This can include any category of travel, such as leisure or business, or even medical. Travellers will often take multiple domestic trips each year. What is local or regional travel?

Tourism 98

Tourism Travel Business Marketing 98

STAAH

JUNE 20, 2023

Understand your playing field and define your identity Travellers can turn to OTAs, social media or search engines to find and book a property that suits their travel needs. With hundreds of OTAs and countless social media channels, being present to everyone is not a realistic option.

Digital Marketing 94

Digital Marketing Marketing Strategy OTA Email Marketing 94

Hotel Speak

JULY 23, 2024

But with the rise of powerful online travel agents (OTAs) and voice-activated travel assistants, a question lingers: will hotels even need their own websites in the future? Travellers today crave a personalised experience. OTAs: A Necessary Evil? Instead, refocus its role within your digital marketing strategy.

OTA 59

OTA Hotels Digital Marketing Travel 59

Travelboom Marketing

MARCH 21, 2024

Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere.

Market 97

Market Marketing Cost Per Click Email Marketing 97

Cloudbeds

OCTOBER 17, 2024

When planning a trip, travelers browse dozens of properties across multiple websites before landing on their final pick. That’s the essence of a hotel distribution strategy. A hotel distribution strategy involves selecting and managing the different channels through which a hotel sells its rooms to potential guests.

OTA 76

OTA Occupancy Hotels Revenue 76

Hotelogix

AUGUST 31, 2024

A Global Distribution System (GDS) is a computerized network used by travel agents, online travel agencies, and corporate travel managers to book travel services like hotel rooms, airline tickets, car rentals, and more. Read Also: Tips to increase bookings for hotels from OTAs 2.

Global Distribution System 40

Global Distribution System OTA Occupancy Hotels 40

STAAH

MAY 2, 2023

Is your marketing strategy aligned to it? What are the Five Stages of Travel? Google’s Micro-Moments in Travel speaks extensively about consumer journeys that are shaping travel. According to Google, 66% of people spend time shopping around before booking travel. Have you heard about it?

Online Marketing 83

Online Marketing OTA Marketing Strategy Travel 83

STAAH

MAY 23, 2023

An Expedia survey shows that 76% of travellers extend their business travel into a leisure trip. Also known as “bleisure” , blended travel is not new to many hoteliers post Covid. Extending a work trip into a leisure holiday is just one part of blended travel. How to prepare your hotel for blended travellers?

Travel 52

Travel Occupancy Business Marketing Strategy 52

Little Hotelier

MAY 31, 2023

Digital marketing is great for small hotels, as it is more accessible and affordable than traditional marketing like broadcast and print media. A hotel internet marketing strategy can span a number of marketing channels, including search engine optimisation (SEO), paid ads, email marketing and social media.

Digital Marketing 98

Digital Marketing Market Marketing Marketing Strategy 98

Hotelogix

AUGUST 27, 2024

Online travel distribution is growing fast—faster than the overall travel market. Today’s digital travelers have many booking options. While this offers new opportunities for your hotel, it also challenges you to cut distribution costs while expanding your brand in a highly competitive market.

Global Distribution System 52

Global Distribution System OTA Revenue Hotels 52

STAAH

AUGUST 29, 2023

To truly drive success, your focus should extend to drawing more visitors to your booking engine through a well-crafted digital marketing strategy. Your target audience should define which channels you advertise on and which OTAs you partner with. Online Travel Agents OTAs are your billboards to acquire guests.

OTA 89

OTA Email Marketing Marketing Strategy Marketing 89

Cloudbeds

NOVEMBER 13, 2024

Past guests include Sarah Fults, VP of Distribution at MGM Resorts, James Lemon, Global Lead of Travel, Transport, and Leisure at Stripe, Jason Pinto, Co-Founder and COO at Pace Revenue, and more. Episodes feature interviews, industry updates, and discussions on topics including short-term rentals, hotels, and travel trends.

Hospitality 52

Hospitality Events Hotel Marketing Marketing 52

gcommerce

AUGUST 21, 2023

On the surface, hotel metasearch may seem like yet another distribution channel, but it's vital to any successful hotel marketing strategy. Metasearch can improve the guest experience, help you beat online travel agencies (OTAs) to recapture direct bookings, and effectively target "bottom of the funnel" guests.

OTA 52

OTA Hotels Marketing Market 52

STAAH

JULY 8, 2024

The hospitality industry faces seasonal challenges and fluctuating market conditions, including reduced consumer spending and increased competition. Accommodation providers can navigate these by leveraging online bookings and digital marketing strategies. Focus on local SEO to attract nearby travelers.

Digital Marketing 52

Digital Marketing Accommodation Market Marketing 52

SiteMinder

AUGUST 1, 2024

Hopper is a travel booking app that uses an algorithm to predict future flight and hotel prices. It helps travellers find the best deals and save money on their trips. Hopper is known for its user-friendly interface and its ability to predict price fluctuations, making it a popular choice for savvy travellers. What is Hopper?

OTA 52

OTA Hotels Travel Occupancy 52

gcommerce

AUGUST 27, 2024

But revenue management doesn't exist in isolation; it thrives when sales and marketing work with it in concert, and one of the primary channels that transcend both marketing and revenue management is metasearch. Metasearch engines have revolutionized the way travelers search, compare, and book accommodations.

Revenue Management 52

Revenue Management Revenue Management Digital Marketing 52

Little Hotelier

JUNE 5, 2023

It includes a booking engine that integrates with your website – as well as its own website builder – and allows guests to make reservations directly with you, no OTAs required. One of the biggest challenges that small hoteliers face is the dominance of Online Travel Agencies (OTAs) like Booking.com and Expedia.

OTA 59

OTA Marketing Strategy Revenue ROI 59

STAAH

NOVEMBER 15, 2022

Goodbye bland travel experiences. Modern travellers are redefining what hospitality looks like in 2023 and beyond. Hot off the press, Booking.com revealed what modern travellers are seeking – it’s not just another holiday. A large section of travellers are seeking to get away from the grips of technology and closer to nature.

Hospitality 89

Hospitality OTA Travel Upsell 89

eZee Absolute

OCTOBER 24, 2024

Guests expect consistency and ease, whether they’re booking on a hotel’s website or through an online travel agency. For hotels, this means the ability to forecast demand, optimize pricing, and personalize marketing strategies in ways that were unimaginable just a few years ago. Here’s where technology comes in.

Hotels 52

Hotels Revenue Management Overbooking Revenue 52

STAAH

JULY 7, 2024

A key ask from CityBlue when looking for the right technology platform was easy access analytics and insights to inform their revenue and marketing strategy and STAAH didn’t disappoint. With business being a key segment, STAAH GDS has been critical to enhance CityBlue’s global reach via travel agents and corporate travel planners.

Revenue 99

Revenue Overbooking Hotels Marketing Strategy 99

Travelboom Marketing

MARCH 21, 2024

To stay competitive in a constantly evolving hospitality industry, hoteliers should consider integrating a variety of paid ads into their marketing strategies. When guests book through the hotel instead of a third-party website or OTA, the hotelier can forgo hefty commission fees and enjoy complete control over the booking experience.

Market 52

Market Marketing Cost Per Click Marketing Strategy 52

SiteMinder

OCTOBER 16, 2024

Potential direct impacts: Increased competition: The regulations set out in the DMA would increase competition among online travel agencies ( OTAs ) by limiting their ability to engage in anti-competitive practices. It also means OTAs may face more competition with each other to attract hotels, with more diversity in contract terms.

Digital Marketing 52

Digital Marketing Market Marketing OTA 52

SiteMinder

JULY 13, 2024

That said, one has to ask: why are so many hotels’ margins still being eroded away by OTAs ? The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance. Some OTAs still use cached pricing.

Revenue Management 98

Revenue Management Revenue Management OTA 98

gcommerce

MARCH 25, 2024

Direct bookings not only help you reduce reliance on third-party online travel agencies (OTAs) but also allow you to establish a direct relationship with your guests, resulting in better customer satisfaction and increased profits. Emphasize these benefits on your website to encourage guests to choose your property over others.

OTA 59

OTA Email Marketing Digital Marketing Accommodation 59

SiteMinder

JUNE 11, 2024

It expands market reach by connecting with various online travel agencies (OTAs), global distribution systems (GDS), and direct booking channels, increasing visibility and bookings.” “The We collaborate closely with the SiteMinder team to implement effective market strategies via the GDS,” said Alexandra.

Global Distribution System 98

Global Distribution System Revenue Hotels Operations 98

eZee Absolute

SEPTEMBER 6, 2024

Are you catering to business travellers seeking convenience, families looking for a memorable vacation, or adventure seekers craving unique experiences? Each group has distinct preferences and pain points that require tailored marketing strategies.

OTA 52

OTA Hotels Marketing Market 52

Inn Quest

JUNE 13, 2023

Consider the age, location, interests and travel preferences of your ideal guests. By developing a deep understanding of their needs and desires, you can tailor your marketing efforts to resonate with them on a personal level. Remember, every target audience is unique and your marketing strategies should reflect that.

Hotel Marketing 56

Hotel Marketing Market Marketing Digital Marketing 56

STAAH

JUNE 6, 2023

If you are a smart hotelier or any type of accommodation provider, you would not want to miss the chance of converting your website visitors from an OTA (or any other source) and bag the commission-free direct bookings. With the right analytics tools, hotels can make data-driven decisions to optimize their revenue and marketing strategies.

Cancellation 76

Cancellation OTA Global Distribution System Revenue 76

Cloudbeds

JANUARY 17, 2024

In 2023, the hospitality industry reached record-high ADRs as travelers from around the world got back out to explore, and lodging operators worked hard to keep up with demand (despite lingering staffing shortages). Capturing travelers’ attention will become even more important in 2024. 2024 hospitality marketing trends 1.

Hotel Marketing 98

Hotel Marketing Market Marketing Hotels 98

STAAH

AUGUST 22, 2023

Adjust your marketing A detailed marketing strategy for low occupancy is important – the more granular you get, the better. Of course, your hotel’s amenities and services will need to be considered – do they meet the requirements of these specific traveller types? Spend time to optimise your listing on OTAs.

Occupancy 83

Occupancy Forecasting OTA Revenue 83

STAAH

JUNE 4, 2024

User Interface: The hotel’s website , equipped with a robust booking engine, presents a user-friendly interface where guests can input their travel dates, select room preferences, and view available options. Hoteliers can use this data to refine marketing strategies, enhance guest experiences, and optimize revenue management practices.

Revenue 94

Revenue Hotels Occupancy Management 94

Cloudbeds

JULY 27, 2023

Unlike Google’s Free Booking Links, this feature is only available to hoteliers; OTAs and resellers can not participate. If you’re listed on OTAs, you’re probably already listed on metasearch channels too. Checking rates in one place makes decision-making faster and easier, benefiting travelers and hoteliers.

Cost Per Click 52

Cost Per Click OTA Digital Marketing Accommodation 52

SiteMinder

JANUARY 8, 2024

There are always new strategies, traveller preferences, or industry technologies emerging to keep track of. Through marketing strategies, you’re able to highlight how it benefits visiting guests and with innovative business strategies, you’re able to drive quality leads.

Operations 59

Operations Management OTA Hotels 59

Hotelogix

AUGUST 6, 2024

Increasing your Hotel's Market Share Growing your market share requires strategic marketing and distribution efforts. Strategic marketing and distribution: Optimize your presence across all distribution/sales channels. Run targeted marketing campaigns to attract high-value guests.

Revenue 52

Revenue Management Upsell Target Marketing 52

Travelboom Marketing

APRIL 5, 2024

And while paid search options like Google Ads and Microsoft Ads can yield impressive outcomes, they still lack the capability to dynamically integrate a hotel’s rates into the travelers’ decision-making process. The OTAs are aggressively bidding and displaying a nightly rate for your property.

Market 52

Market Marketing OTA Hotels 52