Hotelogix

NOVEMBER 30, 2023

Online Travel Agents for hotels or OTAs serve as important distribution channels for hotels. They play a pivotal role in marketing and selling rooms. OTAs are online platforms or websites that sell hotel rooms to customers. An excellent marketing strategy incorporates OTAs to boost sales and revenue.

OTA 59

OTA Hotels Online Sales Marketing 59

Hotelogix

OCTOBER 3, 2024

In today's digital world, Online Travel Agencies (OTAs) like Booking.com and Expedia have become essential for hotels looking to reach a larger audience and increase bookings. OTAs offer unmatched exposure, but with so many hotels listed, it can be challenging to stand out. Why OTAs Matter for Hotels? 

OTA 52

OTA Market Marketing Hotels 52

Cloudbeds

NOVEMBER 15, 2024

This scalability is especially valuable for hotels – as more information is collected about guest behavior, booking trends , and occupancy patterns the more precise rate adjustments, inventory management, and marketing strategies will be in the future. DI helps hoteliers get more granular with their segmentation.

Upsell 105

Upsell Occupancy Revenue Management Revenue 105

Cloudbeds

NOVEMBER 13, 2024

Past guests include Sarah Fults, VP of Distribution at MGM Resorts, James Lemon, Global Lead of Travel, Transport, and Leisure at Stripe, Jason Pinto, Co-Founder and COO at Pace Revenue, and more. Episodes feature interviews, industry updates, and discussions on topics including short-term rentals, hotels, and travel trends.

Hospitality 52

Hospitality Events Hotel Marketing Marketing 52

Up Hotel

AUGUST 21, 2023

One powerful tool that can contribute to crafting effective marketing plans is the SWOT analysis. In this article, we’re going to explore how the SWOT analysis can have a real impact on shaping digital marketing strategies within the hotel industry.

Marketing Strategy 52

Marketing Strategy Hotel Marketing Marketing Market 52

STAAH

JUNE 20, 2023

Understand your playing field and define your identity Travellers can turn to OTAs, social media or search engines to find and book a property that suits their travel needs. With hundreds of OTAs and countless social media channels, being present to everyone is not a realistic option.

Digital Marketing 98

Digital Marketing Marketing Strategy Email Marketing OTA 98

Up Hotel

AUGUST 21, 2023

In the fast-paced world of the hotel industry, where trends change rapidly and competition is fierce, having solid hotel marketing strategies is essential for success. One powerful tool that can significantly contribute to crafting effective marketing plans is the SWOT analysis.

Marketing Strategy 52

Marketing Strategy Hotel Marketing Marketing Market 52

STAAH

MAY 2, 2023

Is your marketing strategy aligned to it? What are the Five Stages of Travel? Google’s Micro-Moments in Travel speaks extensively about consumer journeys that are shaping travel. According to Google, 66% of people spend time shopping around before booking travel. Have you heard about it?

Online Marketing 98

Online Marketing OTA Marketing Strategy Travel 98

AskSuite

JANUARY 29, 2025

WhatsApp in hospitality can be a game-changer for hotels that know how to communicate with travelers and guests. Making strategic use of hotel WhatsApp marketing initiatives can set your business apart from competitors. Track travelers preferences and history across channels. WhatsApp, with over 2.9

Marketing Strategy 52

Marketing Strategy Market Marketing Hotels 52

STAAH

AUGUST 29, 2023

To truly drive success, your focus should extend to drawing more visitors to your booking engine through a well-crafted digital marketing strategy. Your target audience should define which channels you advertise on and which OTAs you partner with. Online Travel Agents OTAs are your billboards to acquire guests.

OTA 105

OTA Email Marketing Marketing Strategy Marketing 105

Travelboom Marketing

MARCH 21, 2024

Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere.

Market 97

Market Marketing Cost Per Click Email Marketing 97

Little Hotelier

SEPTEMBER 4, 2024

What is domestic travel? Domestic travel is characterised by a trip where departure and arrival take place in the same country. This can include any category of travel, such as leisure or business, or even medical. Travellers will often take multiple domestic trips each year. What is local or regional travel?

Tourism 98

Tourism Travel Business Marketing 98

Little Hotelier

MAY 31, 2023

Digital marketing is great for small hotels, as it is more accessible and affordable than traditional marketing like broadcast and print media. A hotel internet marketing strategy can span a number of marketing channels, including search engine optimisation (SEO), paid ads, email marketing and social media.

Digital Marketing 98

Digital Marketing Market Marketing Marketing Strategy 98

MediaBoom

AUGUST 23, 2024

With countless options at their fingertips, discerning travelers expect nothing short of exceptional experiences. To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies.

Resorts 86

Resorts Market Marketing Marketing Strategy 86

STAAH

NOVEMBER 15, 2022

Goodbye bland travel experiences. Modern travellers are redefining what hospitality looks like in 2023 and beyond. Hot off the press, Booking.com revealed what modern travellers are seeking – it’s not just another holiday. A large section of travellers are seeking to get away from the grips of technology and closer to nature.

Hospitality 98

Hospitality OTA Travel Cancellation 98

MediaBoom

DECEMBER 20, 2024

With millions of travelers exploring the globe each year, the hospitality industry is thriving, projected to reach $5.8 These unique dynamics require brands to prioritize personalized marketing and localized content strategies. trillion by 2027 , driven by evolving trends and preferences.

Market 52

Market Marketing Hospitality ROI 52

Hotelogix

NOVEMBER 28, 2024

The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape.  Understanding these fundamentals allows properties to develop more focused marketing strategies and tailored service offerings.

Hotel Marketing 40

Hotel Marketing Marketing Market ROI 40

STAAH

JULY 7, 2024

A key ask from CityBlue when looking for the right technology platform was easy access analytics and insights to inform their revenue and marketing strategy and STAAH didn’t disappoint. With business being a key segment, STAAH GDS has been critical to enhance CityBlue’s global reach via travel agents and corporate travel planners.

Revenue 115

Revenue Overbooking Hotels Marketing Strategy 115

STAAH

JUNE 6, 2023

If you are a smart hotelier or any type of accommodation provider, you would not want to miss the chance of converting your website visitors from an OTA (or any other source) and bag the commission-free direct bookings. With the right analytics tools, hotels can make data-driven decisions to optimize their revenue and marketing strategies.

Cancellation 98

Cancellation OTA Global Distribution System Revenue 98

STAAH

JUNE 4, 2024

User Interface: The hotel’s website , equipped with a robust booking engine, presents a user-friendly interface where guests can input their travel dates, select room preferences, and view available options. Hoteliers can use this data to refine marketing strategies, enhance guest experiences, and optimize revenue management practices.

Revenue 110

Revenue Hotels Occupancy Management 110

Social Tables

JANUARY 14, 2022

2021 also brought about many exciting developments in hospitality technology, digital marketing, hotel services, and changes in travel trends. Mountain Travel Symposium. The theme of the 52nd Annual Travel and Tourism Research Association International Conference is “Regenerative Tourism: Building Resilience.”

Hospitality 158

Hospitality Events Tourism Business 158

STAAH

AUGUST 22, 2023

Adjust your marketing A detailed marketing strategy for low occupancy is important – the more granular you get, the better. Of course, your hotel’s amenities and services will need to be considered – do they meet the requirements of these specific traveller types? Spend time to optimise your listing on OTAs.

Occupancy 98

Occupancy Forecasting OTA Revenue 98

Cloudbeds

OCTOBER 17, 2024

When planning a trip, travelers browse dozens of properties across multiple websites before landing on their final pick. That’s the essence of a hotel distribution strategy. A hotel distribution strategy involves selecting and managing the different channels through which a hotel sells its rooms to potential guests.

OTA 76

OTA Occupancy Hotels Revenue 76

Hotel Speak

JULY 23, 2024

But with the rise of powerful online travel agents (OTAs) and voice-activated travel assistants, a question lingers: will hotels even need their own websites in the future? Travellers today crave a personalised experience. OTAs: A Necessary Evil? Instead, refocus its role within your digital marketing strategy.

OTA 59

OTA Hotels Digital Marketing Travel 59

Hotelogix

FEBRUARY 27, 2025

How many direct bookings are you losing to OTAs due to poor integration? With a centralized HMS, revenue management tools can optimize pricing strategies, direct booking systems can reduce OTA dependency, and automated staffing solutions can ensure that operational costs remain under control. Profitability hinges on efficiency.

Operations 40

Operations Services Hotels Revenue 40

SiteMinder

JUNE 11, 2024

It expands market reach by connecting with various online travel agencies (OTAs), global distribution systems (GDS), and direct booking channels, increasing visibility and bookings.” “The We collaborate closely with the SiteMinder team to implement effective market strategies via the GDS,” said Alexandra.

Global Distribution System 98

Global Distribution System Revenue Hotels Cancellation 98

SiteMinder

JULY 13, 2024

That said, one has to ask: why are so many hotels’ margins still being eroded away by OTAs ? The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance. Some OTAs still use cached pricing.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Cloudbeds

JANUARY 17, 2024

In 2023, the hospitality industry reached record-high ADRs as travelers from around the world got back out to explore, and lodging operators worked hard to keep up with demand (despite lingering staffing shortages). Capturing travelers’ attention will become even more important in 2024. 2024 hospitality marketing trends 1.

Hotel Marketing 98

Hotel Marketing Market Marketing Hotels 98

STAAH

MAY 23, 2023

An Expedia survey shows that 76% of travellers extend their business travel into a leisure trip. Also known as “bleisure” , blended travel is not new to many hoteliers post Covid. Extending a work trip into a leisure holiday is just one part of blended travel. How to prepare your hotel for blended travellers?

Travel 52

Travel Occupancy Business Marketing Strategy 52

Little Hotelier

MARCH 28, 2023

In this guide we’ll take a closer look at hotel content marketing: why you need it, some best examples, and more specifically, how it can benefit your website. Why does my hotel need a content marketing strategy? Hotel content marketing is critical because it is one of the most effective ways to attract guests.

Market 111

Market Marketing Marketing Strategy Hotels 111

Cloudbeds

JANUARY 10, 2025

For travelers, planning a vacation can be a lot of work. To save time and money, more travelers are turning to metasearch platforms like Google Hotel Ads, Tripadvisor, and Trivago to search for hotels, conduct price comparisons, and find deals. Watch the full session from Passport 2024. Watch now What is hotel metasearch?

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

Little Hotelier

JUNE 5, 2023

It includes a booking engine that integrates with your website – as well as its own website builder – and allows guests to make reservations directly with you, no OTAs required. One of the biggest challenges that small hoteliers face is the dominance of Online Travel Agencies (OTAs) like Booking.com and Expedia.

OTA 59

OTA Marketing Strategy Revenue ROI 59

Hotelogix

JANUARY 19, 2025

In 2025, with nearly 75% of travelers beginning their hotel search online , the competition for visibility is tougher than ever. If your hotel isn’t easy to find or doesn’t make a great first impression because of poorly optimized listings or outdated marketing strategy can lead to missed bookings and lost revenue.

Hotel Marketing 40

Hotel Marketing Market Marketing Hotels 40

Hotelogix

JANUARY 9, 2025

  Expanding to Newer Markets More travelers are now booking hotel rooms by the hour for flexibility and affordability. The hourly booking market, valued at $16.67 In this session, Alan shared valuable insights on how to get maximum occupancy with minimum reliance on Online Travel Agencies (OTAs).

Revenue 52

Revenue Occupancy Marketing Market 52

gcommerce

AUGUST 21, 2023

On the surface, hotel metasearch may seem like yet another distribution channel, but it's vital to any successful hotel marketing strategy. Metasearch can improve the guest experience, help you beat online travel agencies (OTAs) to recapture direct bookings, and effectively target "bottom of the funnel" guests.

OTA 52

OTA Hotels Marketing Market 52

Travelboom Marketing

NOVEMBER 7, 2023

OTAs: At TravelBoom we like to think of the OTAs as a new business tool, not a set-and-forget way to fill empty rooms. Are you successfully converting your OTA bookings to direct guests? Is your percentage of OTA bookings in line with your goals? Reducing OTA commissions can be critical to success.

Hotel Marketing 96

Hotel Marketing Market Marketing OTA 96

MediaBoom

AUGUST 1, 2024

McKinsey & Company estimates that domestic travel will experience a three-percent rate of growth per year. How do you make marketing for hospitality and tourism successful? How do you make marketing for hospitality and tourism successful? That means your hospitality and travel agency needs a solid online presence.

Tourism 94

Tourism Market Marketing Hospitality 94