Cloudbeds

OCTOBER 17, 2024

A hotel distribution strategy involves selecting and managing the different channels through which a hotel sells its rooms to potential guests. A basic strategy might involve listing your property on a few key online travel agencies (OTAs) like Airbnb and Booking.com and leaving it at that.

OTA 76

OTA Occupancy Hotels Revenue 76

Hotelogix

AUGUST 6, 2024

Train your staff to identify and capitalize on upselling opportunities. Increasing your Hotel's Market Share Growing your market share requires strategic marketing and distribution efforts. Strategic marketing and distribution: Optimize your presence across all distribution/sales channels.

Revenue 52

Revenue Management Upsell Target Marketing 52

Amadeus Hospitality

APRIL 23, 2024

2. Upsell opportunities are limited Similarly to guest personalization strategies, hoteliers could be leaving money on the table if they don’t embrace creative ways to upsell guests on aspects of their stay that are most important to them.

Upsell 52

Upsell Global Distribution System Hotels Shopping 52

SiteMinder

JULY 13, 2024

That said, one has to ask: why are so many hotels’ margins still being eroded away by OTAs ? The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance. Some OTAs still use cached pricing.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Cloudbeds

AUGUST 12, 2024

This new technology not only reduces administrative tasks for front desk staff (and lost room keys) but also increases upsells with messaging automation and offers. Conversational commerce More messaging options translate to more interactions with guests and more opportunities to upsell. Learn more 8.

Hotels 98

Hotels Operations Revenue Management Revenue 98

STAAH

NOVEMBER 22, 2022

The core of a good hotel marketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. A planned approach to marketing helps you to set clear objective s. Let’s apply them now in your hotel marketing strategy: 1. Find out more here.

Hotel Marketing 98

Hotel Marketing Market Marketing Hotels 98

Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Another key difference between metasearch sites and OTAs is the booking model.

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

SiteMinder

NOVEMBER 20, 2023

This tool offers a full two-way sync of rates, content, and availability, allowing hoteliers to manage their listings across various online travel agencies (OTAs) efficiently. However, it’s worth noting that Eviivo sometimes discourages direct bookings, pushing instead for its own OTA, TopRooms.

OTA 59

OTA Revenue Management Overbooking 59

Xotels

JULY 26, 2024

Don’t Forget About Upselling: Train your staff to upsell guests to higher room categories or add-on services. Upselling and Cross-Selling: The Art of Turning Guests into Big Spenders Alright, let’s talk about the real money-makers in the hotel game – upselling and cross-selling.

Yield Management 59

Yield Management Upsell Hotels Ancillary Revenue 59

Q4Launch

FEBRUARY 3, 2022

However, the others are important to consider when planning a marketing strategy to acquire and retain guests. This is also prime time for upselling potential guests from their original reservation. Guests will be more receptive to any cross-selling and upsell offers while on the property.

Marketing Strategy 52

Marketing Strategy Upsell Occupancy Hotels 52

Little Hotelier

NOVEMBER 26, 2024

Anak Agung Ari Trisna, General Manager, highlighted the benefits of other features, such as the channel manager , which connects with three OTAs and the direct booking engine which enables direct online reservations. The mobile app is quick and user-friendly,” Nana noted.

Operations 52

Operations Upsell General Manager Marketing Strategy 52

Cloudbeds

JANUARY 22, 2025

F&B or events), tap into new market segments such as corporate or family groups, and implement upselling/cross-selling. Improve marketing and distribution Optimize distribution channels to reduce sales commissions. Control costs of goods sold (COGS) Use technology to monitor labor, utilities, and supply expenses.

Revenue 40

Revenue Hotels Operations Average Daily Rate 40

Cloudbeds

JULY 27, 2023

Unlike Google’s Free Booking Links, this feature is only available to hoteliers; OTAs and resellers can not participate. If you’re listed on OTAs, you’re probably already listed on metasearch channels too. It’s important to note that OTAs cannot participate in Free Booking Links. How do they work?

Cost Per Click 52

Cost Per Click OTA Digital Marketing Accommodation 52

Xotels

JULY 26, 2024

Don’t Forget About Upselling: Train your staff to upsell guests to higher room categories or add-on services. Upselling and Cross-Selling: The Art of Turning Guests into Big Spenders Alright, let’s talk about the real money-makers in the hotel game upselling and cross-selling.

Yield Management 52

Yield Management Upsell Revenue Hotels 52

Xotels

JULY 26, 2024

Don’t Forget About Upselling: Train your staff to upsell guests to higher room categories or add-on services. Upselling and Cross-Selling: The Art of Turning Guests into Big Spenders Alright, let’s talk about the real money-makers in the hotel game – upselling and cross-selling.

Yield Management 52

Yield Management Upsell Revenue Hotels 52

Cloudbeds

DECEMBER 17, 2024

Booking source Document the source profile of your guests, whether they booked via an OTA, a travel agent, or your direct booking site. This insight supports future marketing efforts. Marketing and communication preferences Ensure you communicate with your guests via their preferred channels (i.e.

Market 40

Market Marketing Upsell Revenue 40

Cloudbeds

JUNE 8, 2023

Reservations made on your website should automatically sync with your hotel property management system and across all your OTA channels so you don’t get overbookings. I didn’t expect to capture this much direct business in such a competitive market.” Integrate with your PMS and channel manager. Not anymore! No more overbookings.

Management 98

Management Hotels Revenue Digital Marketing 98

Up Hotel

DECEMBER 9, 2024

The next article will look into top ways to allocate your marketing budget in 2025. The Golden 20% I seriously think the OTAs are like heroin for hotels and its a pretty tough habit to kick. Please dont misunderstand, I do genuinely feel that OTAs have a part to play in the marketing mix.

ROI 40

ROI OTA Hotels Cost Per Click 40

Xotels

SEPTEMBER 22, 2022

With the recent proliferation of new travel super apps, distribution Goliaths such as Google and Expedia updating their ranking algorithms at a frantic pace, and the seemingly unstoppable growth of metasearch engine traffic, building and executing an effective hotel marketing strategy can seem intimidating. Hyper-target.

Hotel Marketing 40

Hotel Marketing Market Marketing OTA 40

SiteMinder

JANUARY 8, 2024

Through marketing strategies, you’re able to highlight how it benefits visiting guests and with innovative business strategies, you’re able to drive quality leads. With the information in front of you, your marketing strategies should aim to lower your operating costs and increase revenue.

Operations 59

Operations Management OTA Hotels 59

SiteMinder

JANUARY 8, 2024

Through marketing strategies, you’re able to highlight how it benefits visiting guests and with innovative business strategies, you’re able to drive quality leads. With the information in front of you, your marketing strategies should aim to lower your operating costs and increase revenue.

Operations 52

Operations Management OTA Hotels 52

Cloudbeds

SEPTEMBER 24, 2024

A good reputation is one of the best marketing strategies that a hotel can have. Discovery Naturally, your potential guests will begin by researching their options as part of the discovery phase, leveraging OTAs and social media as their first stop. This is known as “ The Billboard Effect.”

Management 52

Management Hotels OTA Travel 52

Xotels

APRIL 3, 2024

Revenue Strategies & Tactics Market Segmentation Hotel Pricing Strategies Forecasting & Budgeting Properly How to Distribute Effectively? Market Segmentation: The hotel market is intricately segmented, accommodating diverse customer groups, including groups and promotional segments.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

Cloudbeds

SEPTEMBER 18, 2024

Data analytics is the process of examining data sets to search for patterns, draw conclusions, support decision-making, and predict future market trends. For hotels, that involves collecting and analyzing data across various sources, including your hotel website, social media channels, online travel agencies (OTAs), surveys, and more.

Operations 40

Operations Revenue Management Occupancy Revenue 40

eZee Absolute

JANUARY 26, 2023

Because it helps in upselling your services. Learn more about aligning your marketing strategies with your guest’s psychological responses below. Psychological Principles for Better Hotel Marketing 6. Even if they use them all, it is anyway beneficial for you. Note: This is how you make sales in your shoulder season.

Revenue 52

Revenue Market Penetration Revenue Management Services 52