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The beginning of the year in sales always starts with a number. Salesleadership spends a lot of time going through plans, setting quota, preparing for Q1, looking at the pipeline, etc. The best thing salesleadership can do in 2012 is support the sales team. Then it moves to getting to the number.
There used to be a time when hiring a new sales person, throwing him or her a phonebook and saying hit the streets was adequate. We marveled at the sales people who, with nothing less than determination, a rolodex, a half-baked product and some spit and gum could build a great pipeline and drive business.
The best thing to do to keep this from happening is to break your sales team into manageable sections; strategy, structure, people, process. Each of these pillars represents the critical parts of sales and are the only focused areas salesleadership controls that can move the number. Is it working?
How is your sales team looking? Is the pipeline healthy? Are you struggling with implementing a social media strategy? Is your content marketingstrategy delivering qualified leads? Are they motivated? Does it support making your number? Are you struggling with some of the team members?
Sales people, especially B and C players are genuinely good at knowing what they need to do. If they understand the market and their personal selling metrics (length of sale cycle, closing percentage, size of pipeline, average deal size, etc) they can get to what needs to be done fairly quickly and most do.
I almost NEVER have a EVP Sales, CEO, VP Sales say to me, we don’t have a pipeline review process, we don’t have a coaching process, we don’t have a sales process, everyone has those things, it’s how they execute them that comes into question. Strategy - This is all you my friend.
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