eZee Absolute

MAY 13, 2024

Well, the answer lies in how well you’re using your Hotel Revenue Management System (RMS) reports. But with so many reports available, how do you find the ones essential for maximizing your hotel’s revenue? By utilising these RMS reports, revenue managers can make informed decisions to adjust pricing strategies accordingly.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

Catala Consulting

JANUARY 8, 2024

Introduction Revenue Management Systems (RMS) are the cornerstone of modern hospitality and travel industries. The Beginnings: 1970s and 1980s Origin in Airlines : The concept of Revenue Management originated in the airline industry post-deregulation.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

STAAH

DECEMBER 18, 2023

Read full blog 6 Hotel Sales Strategies To Increase Occupancy and Revenue A hotel sales strategy is a plan of action designed to increase hotel revenue and bookings. It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals. Read full blog

Hospitality 91

Hospitality Occupancy Target Marketing Hotel Sales 91

SiteMinder

NOVEMBER 22, 2023

Pricing & marketing Developing a strategic pricing model is key to attracting the right audience while maximising revenue. Tip : Leverage social media for targeted marketing. This enables you to optimise your rates at all times for more bookings and consistently high revenue.

Events 59

Events Revenue Hotels Management 59

gcommerce

DECEMBER 4, 2023

Google Analytics 4 (GA4) provides a powerful platform for hotels to gain valuable insights, optimize marketing strategies, and enhance the guest experience. We will explore effective ways to maximize your hotel's GA4 implementation, enabling you to make data-driven decisions, improve operational efficiency, and drive revenue growth.

Average Daily Rate 52

Average Daily Rate Target Marketing Marketing Strategy Hotels 52

Catala Consulting

JANUARY 9, 2024

Although simple, this formula is incredibly insightful, offering a transparent view of the efficacy of marketing endeavours. Effective Strategies for CAC Optimization Targeted Marketing Approaches Customizing marketing initiatives for specific customer segments can notably reduce CAC.

Hotel Marketing 52

Hotel Marketing Market Marketing Real Estate 52

SiteMinder

AUGUST 1, 2024

SiteMinder’s platform empowers you to execute your hotel business plan seamlessly and drive revenue growth. Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Research your direct competitors and indirect competitors (e.g.,

Business 52

Business Revenue Hotels Occupancy 52

Lure Agency

NOVEMBER 16, 2022

But market research isn’t just about understanding your target market; it also provides valuable insights that can help you fine-tune your product or service offering, marketing strategy, and business model. ” To understand your target customer, you must understand market and customer research.

Market Research 52

Market Research B2B Target Marketing Marketing Strategy 52

STAAH

AUGUST 29, 2023

To truly drive success, your focus should extend to drawing more visitors to your booking engine through a well-crafted digital marketing strategy. Upsell with Vouchers Vouchers are a great revenue source for hoteliers who can work away in the background on your website and email channel. What do they look like?

OTA 89

OTA Email Marketing Marketing Strategy Marketing 89

Inn Quest

JUNE 13, 2023

When it comes to running a hotel, a well-executed marketing campaign can make all the difference. It drives bookings, increases brand awareness and boosts revenue. By developing a deep understanding of their needs and desires, you can tailor your marketing efforts to resonate with them on a personal level.

Hotel Marketing 56

Hotel Marketing Market Marketing Digital Marketing 56

MediaBoom

AUGUST 1, 2024

Email Marketing This year, global email marketing revenue will hit $12.33 Of course, email marketing for hospitality and tourism is a valuable part of your campaign. What makes apps and mobile marketing and advertising so advantageous is that it’s yet another touchpoint you can use to connect with your target market.

Tourism 94

Tourism Market Marketing Hospitality 94

MediaBoom

AUGUST 23, 2024

To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies. Resort marketing is the art and science of positioning a resort as the ideal destination for leisure or business travelers.

Resorts 86

Resorts Market Marketing Marketing Strategy 86

Inn Quest

JULY 10, 2023

This informative blog delves into the world of hotel market segmentation strategy, exploring real-world tactics, methods and actionable tips to help connect hotels with their ideal guests. Continue reading to learn how to identify, analyze and reach your target market like a seasoned hotelier using our guide.

Hotel Marketing 52

Hotel Marketing Market Marketing Target Marketing 52

SiteMinder

NOVEMBER 14, 2023

It offers tools for reservations and property management, but its strength lies in its comprehensive suite of solutions aimed at maximising a hotel’s revenue potential. Comprehensive platform Amenitiz promotes itself as an all-in-one solution, primarily targeting independent hoteliers.

OTA 52

OTA Revenue Management Overbooking 52

STAAH

JUNE 6, 2023

To make this possible having a robust online booking system is really important to help you reach your revenue goals. 2) Boost your Revenue: Direct bookings generated through a hotel booking engine can significantly boost revenue.

Cancellation 76

Cancellation OTA Global Distribution System Revenue 76

eZee Absolute

JULY 3, 2024

But what if there was a new way to connect with guests, build loyalty, and even create new revenue streams? Enter Web3 marketing – an exciting approach for hotels. So, what is Web3 marketing for hotels? New Revenue Streams Web3 opens up new revenue opportunities for hotels.

Market 52

Market Marketing Hotels Marketing Strategy 52

Little Hotelier

AUGUST 29, 2023

What is bed and breakfast marketing? Bed and breakfast marketing is a specific approach to marketing your B&B business for attracting potential guests, getting more bookings, and increasing room revenue. Marketing your bed and breakfast is the only way to consistently get bookings and earn revenue.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

Cloudbeds

MAY 8, 2024

After reading this article, you will learn how an effective analysis of your property’s booking performance will help you better understand your property’s demand patterns and how to leverage them to maximize revenue and occupancy. What is booking performance? As opposed to ADR, RevPAR takes into account your occupancy rate.

Cancellation 52

Cancellation Revenue Occupancy Revenue Management 52

Xotels

AUGUST 15, 2022

Get a clear overview of what drove revenues each day. Perform displacement calculations on all segments, channels, and accounts to uncover hidden revenue potential. Hotels in vacation markets for many have been influenced (indoctrinated) by tour operators on how to manage their property. Hold on, it gets even funnier.

Marketing 59

Marketing Market Hotels ROI 59

MediaBoom

JULY 5, 2023

Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers. A hotel marketing strategy outlines a path to enhance the brand, charm guests, and boost bookings. The strategy is continually refined through careful analytics and measurements.

Hotel Marketing 82

Hotel Marketing Market Marketing Marketing Strategy 82

Cloudbeds

MARCH 20, 2023

Hotel market segmentation is the process of grouping hotel guests into categories based on shared behavior and characteristics. It is a fundamental process of revenue management, but also brings benefits to marketing, operations, and the guest experience. Maintain a diverse distribution strategy. Track performance.

Hotel Marketing 52

Hotel Marketing Market Marketing Average Daily Rate 52

MediaBoom

JUNE 27, 2023

A hotel marketing plan is a strategic blueprint designed to amplify a hotel’s brand presence, allure potential guests, and increase bookings and revenue. It outlines specific marketing objectives, target markets, positioning, and tactics to achieve these goals.

Hotel Marketing 52

Hotel Marketing Market Marketing Marketing Strategy 52

Little Hotelier

NOVEMBER 20, 2023

It can be used to track guest information, preferences, and interactions, as well as to automate marketing and sales communications. Hotel CRM software can be an effective tool for improving your hotel’s reputation, revenue, and efficiency.

Upsell 59

Upsell Hotels Occupancy Revenue 59

SiteMinder

APRIL 11, 2024

Medium sized hotel brands can grow a significant revenue stream by promoting their Airbnb listings , considering how popular the platform is among travellers. Cost-effective marketing. Yes, hotels can advertise on Airbnb by listing their rooms or properties on the platform, much like individual hosts do with their accommodations.

Dining 98

Dining Hotels Average Daily Rate Target Marketing 98

Hotelogix

SEPTEMBER 21, 2022

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Revenue 64

Revenue Branding Target Marketing Hotels 64

Hotelogix

AUGUST 27, 2024

Using a mix of these channels helps hotels reach more customers, boost revenue, and manage room availability easily while competing in the market.  Increase Bookings and Revenue: Being on more than one platform let’s hotels adjust prices and fill more rooms.

Global Distribution System 52

Global Distribution System OTA Revenue Hotels 52

Cloudbeds

JUNE 23, 2023

In a world that can not wait, hotel chatbots have become hoteliers’ best allies in providing excellent guest experiences while generating bookings and additional revenue. It means that the higher the service score from a client, the higher the revenue they will bring to your hotel.

Upsell 98

Upsell Services Hotels Target Marketing 98

SiteMinder

JANUARY 8, 2024

Through marketing strategies, you’re able to highlight how it benefits visiting guests and with innovative business strategies, you’re able to drive quality leads. Hotel management made easy Streamline hotel management, boost revenue, and enhance guest experience with SiteMinder's smart platform.

Operations 59

Operations Management OTA Hotels 59

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. The Impact of SEO on Bookings and Revenue Investing in SEO directly benefits your property’s financial performance.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

Hotelogix

SEPTEMBER 12, 2024

Positive reviews and high ratings can attract more guests, boost bookings, and increase revenue. Marketing Insights  The aggregate data collected from review websites can offer profound marketing insights. Hotels can analyze guest preferences and expectations trends, which can inform targeted marketing strategies.

Hotels 52

Hotels Services Management Travel 52

MediaBoom

SEPTEMBER 21, 2023

Insurance marketing involves identifying and targeting potential clients while using selling strategies to show them why your insurance company is the right choice. There are many strategies for insurance marketing that you need to know for it to be effective. 11 Effective Insurance Marketing Strategies 1.

Market 76

Market Marketing Marketing Strategy Business 76

SiteMinder

JANUARY 8, 2024

Through marketing strategies, you’re able to highlight how it benefits visiting guests and with innovative business strategies, you’re able to drive quality leads. Hotel management made easy Streamline hotel management, boost revenue, and enhance guest experience with SiteMinder's smart platform.

Operations 52

Operations Management OTA Hotels 52

MediaBoom

MARCH 29, 2024

With the global luxury travel market poised to rake in $1.48 After all, effective advertising in the luxury travel market is critical in differentiating yourself and driving more leads (and thus customers and revenue). However, before your campaign can get underway, you have to get to know your target market.

Travel 94

Travel Target Marketing Digital Marketing Marketing 94

MediaBoom

JUNE 20, 2023

Digital content marketing is a tool that helps businesses attract potential customers from their target markets using a myriad of tools, including videos, photos, audio, blog content, and more. With the right strategy, it can help brands optimize their conversion rates, increase revenue, and build brand awareness.

Market 52

Market Marketing Digital Marketing Marketing Strategy 52

MediaBoom

MARCH 28, 2024

Advertising affords you the opportunity to increase your leads , improve your visibility and brand awareness, elevate engagement, and earn more bookings, boosting your revenue. What is hotel advertising, and how is it different from standard hotel marketing? FAQs / Related Questions Who is the target market of luxury hotels?

Hotels 52

Hotels Branding Marketing Market 52

MediaBoom

AUGUST 6, 2024

In fact, a strong brand can increase revenue by up to 23%. A well-defined hotel brand is more than a mere logo or slogan; it’s a carefully constructed identity that encapsulates the hotel’s values, personality, and aspirations that differentiates it from competitors and resonates with its target audience. Let Mediaboom guide you.

Branding 92

Branding Hotels Services Marketing 92

Hotel Speak

MAY 9, 2023

This data can include guest preferences, booking history, and guest feedback, which can be used to personalise the guest experience, offer targeted promotions, and improve guest loyalty (read more on the importance of capturing hotel guest data ). Setting clear objectives and prioritising the highest drivers of revenue is the way to go.

Hotels 59

Hotels Upsell Revenue Marketing 59