MediaBoom

JUNE 5, 2023

The travel and tourism sector is currently undergoing significant expansion, with companies fiercely vying for customer attention. To thrive in this highly competitive environment, it is vital to set your brand apart through the implementation of impactful travel content marketing.

Market 85

Market Marketing Travel Email Marketing 85

Little Hotelier

MAY 31, 2023

Digital marketing is great for small hotels, as it is more accessible and affordable than traditional marketing like broadcast and print media. A hotel internet marketing strategy can span a number of marketing channels, including search engine optimisation (SEO), paid ads, email marketing and social media.

Digital Marketing 98

Digital Marketing Market Marketing Marketing Strategy 98

MediaBoom

AUGUST 23, 2024

With countless options at their fingertips, discerning travelers expect nothing short of exceptional experiences. To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies. Remember, PPC is an ongoing process.

Resorts 86

Resorts Market Marketing Marketing Strategy 86

MediaBoom

MARCH 29, 2024

With the global luxury travel market poised to rake in $1.48 trillion by 2024 , the need for luxury travel experiences hasn’t slowed one iota, necessitating luxury travel ads. What makes a travel ad “luxury? What makes a travel ad “luxury?” Here are some ways it’s been done.

Travel 94

Travel Target Marketing Digital Marketing Marketing 94

Q4Launch

OCTOBER 3, 2023

While some companies may misuse this marketing strategy, it's up to you to use it effectively and ethically. With minimal effort, email marketing can provide a high return on investment. So it's time to dismiss any preconceived notions and embrace the potential that email marketing can bring to your business.

Email Marketing 52

Email Marketing Market Marketing Travel 52

Hotel Speak

MARCH 13, 2024

But with ever-evolving marketing strategies and a constant battle for online visibility, allocating your budget effectively is critical. Search Engine Optimisation (SEO) Over 80% of travellers begin their journey with online research. Keyword research: Understand the search terms travellers use to find hotels like yours.

Marketing Strategy 88

Marketing Strategy Hotels ROI Travel 88

Travelboom Marketing

MARCH 21, 2024

Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere.

Market 97

Market Marketing Cost Per Click Email Marketing 97

Hotel Business

APRIL 1, 2024

As drivers look for solutions to their charging challenges that will improve their overall travel experience, next-generation EV chargers allow hoteliers to meet those needs while generating new revenue opportunities for their location. The guest experience is the most important aspect of the hospitality industry.

ROI 75

ROI Revenue Consumer Operations 75

MediaBoom

AUGUST 1, 2024

McKinsey & Company estimates that domestic travel will experience a three-percent rate of growth per year. How do you make marketing for hospitality and tourism successful? How do you make marketing for hospitality and tourism successful? That means your hospitality and travel agency needs a solid online presence.

Tourism 94

Tourism Market Marketing Hospitality 94

Inn Quest

JUNE 13, 2023

Consider the age, location, interests and travel preferences of your ideal guests. By developing a deep understanding of their needs and desires, you can tailor your marketing efforts to resonate with them on a personal level. Remember, every target audience is unique and your marketing strategies should reflect that.

Hotel Marketing 56

Hotel Marketing Market Marketing Digital Marketing 56

Travelboom Marketing

MARCH 21, 2024

To stay competitive in a constantly evolving hospitality industry, hoteliers should consider integrating a variety of paid ads into their marketing strategies. The more tailored the advertising, the better your return on investment (ROI), because the ads home in on the searchers most likely to convert.

Market 52

Market Marketing Cost Per Click Marketing Strategy 52

MediaBoom

MARCH 29, 2023

Aviation marketing is no simple task. You need a solid and straightforward marketing plan for your aviation business. Do you have the time and energy to develop a marketing strategy, promote products and services, cover all social media, and much more? All aviation businesses can’t use the same marketing strategy.

Market 85

Market Marketing Digital Marketing ROI 85

MediaBoom

OCTOBER 4, 2023

Looking at content marketing examples can be a good way to discover new marketing ideas for your company. While not all marketing strategies are highly shareable, we’ve included many in this article that have set their company apart from the competition. Thus making them a success in the content marketing industry.

Market 92

Market Marketing Marketing Strategy Email Marketing 92

SiteMinder

SEPTEMBER 22, 2024

For medium-sized hotels, particularly those looking to boost their brand visibility and drive bookings , leveraging influencer marketing can be incredibly effective. Hotel influencers are content creators, bloggers, vloggers, and social media personalities who share their travel experiences with their followers.

Market 52

Market Marketing Hotels ROI 52

MediaBoom

AUGUST 5, 2024

The world has declared itself ready to travel as pandemic restrictions lift, but the way people travel has changed. Online advertising should be a cornerstone of your hotel advertising strategy, and all your digital marketing efforts should point your target audience to your hotel’s website.

Display Ads 52

Display Ads Consumer Digital Marketing Hotels 52

eZee Absolute

OCTOBER 24, 2024

Guests expect consistency and ease, whether they’re booking on a hotel’s website or through an online travel agency. For hotels, this means the ability to forecast demand, optimize pricing, and personalize marketing strategies in ways that were unimaginable just a few years ago. Here’s where technology comes in.

Hotels 52

Hotels Revenue Management Overbooking Revenue 52

MediaBoom

JULY 4, 2023

A proper strategy connects real estate professionals with their desired audience, fostering relationships and guiding consumers through their property journey. To create a real estate marketing strategy, you need to optimize your website for conversions. If you need assistance auditing your current strategy, contact Mediaboom.

Real Estate 89

Real Estate Digital Marketing Market Marketing 89

MediaBoom

JULY 16, 2024

The Direct Marketing Association found that this method provides a 122% ROI, much higher than other methods (25% for paid search, 28% for social media). Several reasons contribute to this, including the highly targeted nature of email lists and the relatively low cost of this type of marketing.

Email Marketing 52

Email Marketing Branding Market Marketing 52

Little Hotelier

MARCH 28, 2023

In this guide we’ll take a closer look at hotel content marketing: why you need it, some best examples, and more specifically, how it can benefit your website. Why does my hotel need a content marketing strategy? Hotel content marketing is critical because it is one of the most effective ways to attract guests.

Market 111

Market Marketing Marketing Strategy Hotels 111

MediaBoom

MARCH 27, 2023

It is focused on attracting a select group of consumers who demand the best of everything, and takes place across multiple marketing platforms. Luxury hotel marketing is an ongoing effort to strengthen and maintain your reputation. What is the target market for luxury hotels? They have been surrounded with influencer marketing.

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

Little Hotelier

JUNE 5, 2023

One of the biggest challenges that small hoteliers face is the dominance of Online Travel Agencies (OTAs) like Booking.com and Expedia. Direct booking tools allow you to capture valuable guest data, which can be used to personalise the guest experience and inform your marketing strategies. ROI is key! Guest data capture.

OTA 59

OTA Marketing Strategy Revenue ROI 59

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

Travelboom Marketing

JUNE 10, 2024

This connects people researching travel or destinations with your hotel before they scroll to see other options. The platform’s chatbot offers a conversational experience to collaboratively create marketing text and images, and marketers who use this feature are more likely to achieve ‘Good’ or ‘Excellent’ ad strength.

Cost Per Click 52

Cost Per Click Small Business Market Marketing 52

Hotelogix

AUGUST 27, 2024

Online travel distribution is growing fast—faster than the overall travel market. Today’s digital travelers have many booking options. While this offers new opportunities for your hotel, it also challenges you to cut distribution costs while expanding your brand in a highly competitive market.

Global Distribution System 52

Global Distribution System OTA Revenue Hotels 52

Hotel Business

JUNE 4, 2024

By Speleos Dravillas Despite a strong rebound in travel and room-night demand, gross operating profit (GOP) margins for select- and full-service hotels still haven’t returned to pre-pandemic levels. Hoteliers should look to install energy management systems that optimize utilization to reduce unnecessary heating, cooling and lighting.

Revenue 69

Revenue Services Operations Occupancy 69

MediaBoom

APRIL 11, 2024

The Direct Marketing Association found that email marketing provides a 122% ROI, much higher than other methods (25% for paid search, 28% for social media). There are several reasons for this, including the highly targeted nature of an email list and the relatively low cost of this type of marketing.

Email Marketing 52

Email Marketing Branding Market Marketing 52

Cloudbeds

OCTOBER 17, 2024

When planning a trip, travelers browse dozens of properties across multiple websites before landing on their final pick. That’s the essence of a hotel distribution strategy. A hotel distribution strategy involves selecting and managing the different channels through which a hotel sells its rooms to potential guests.

OTA 76

OTA Occupancy Hotels Revenue 76

MediaBoom

SEPTEMBER 5, 2023

Marketers who use a variety of audience lists through the Meta platform and first-party email lists find they get a better ROI on their retargeting efforts. Return On Investment (ROI): Return on investment is a classic metric you may be familiar with. From there, divide the number by the cost to find an ROI percentage.

Cost Per Click 52

Cost Per Click ROI Display Ads KPI 52

Hotelogix

OCTOBER 18, 2023

This figure helps your hotel evaluate the return on investment (ROI) from your marketing initiatives and operational enhancements. Understanding and managing GAC can lead to more efficient guest acquisition strategies, improved guest experiences, and enhanced profitability.

ROI 40

ROI Hotels Accommodation Marketing 40

Travelboom Marketing

MARCH 27, 2024

Establishing Authority and Expertise A hotel blog provides an opportunity to showcase your expertise and knowledge about your destination, local attractions, events, and travel tips. Competitive Landscape The hospitality industry is highly competitive, and many hotels have blogs or content marketing strategies.

Hotels 52

Hotels Events ROI Accommodation 52

Xotels

AUGUST 15, 2022

Incorporate channel distribution costs like travel agent commission, agency fees and marketing investments, payroll for sales, marketing, and reservation, to determine the true net value of each segment. How will we measure the effect and ROI of all our marketing actions? Links from local and travel directories.

Marketing 59

Marketing Market Hotels ROI 59

MediaBoom

NOVEMBER 14, 2023

To craft an effective B2B business development strategy , it’s crucial to identify the most opportune moments for launching growth initiatives. This involves analyzing market trends and aligning them with your business goals. Therefore, work on streamlining your marketing and sales efforts.

B2B 88

B2B Business Marketing Strategy Sales 88

MediaBoom

JUNE 27, 2023

By leveraging digital platforms, utilizing engaging storytelling, creating personalized experiences, and employing innovative promotional techniques, your hotel can set itself apart, captivating both the hearts and bookings of discerning travelers in a memorable way.

Hotel Marketing 52

Hotel Marketing Market Marketing Marketing Strategy 52

MediaBoom

MARCH 9, 2023

Destination marketing is a must for travel and hospitality businesses looking to market services toward specific locales. What kinds of strategies should a travel and hospitality company use in its campaigns? What Is Destination Marketing? You could put a spot like that on the map with a good marketing plan.

Market 59

Market Marketing Tourism Marketing Strategy 59

All Things Hospitality

SEPTEMBER 12, 2022

Become a pro at understanding marketing objectives to make more informed decisions for your business. Having a well-thought marketing strategy is vital for any business. Technology has dramatically changed the marketing landscape. Understanding your marketing strategy starts with understanding your objective.

Market 52

Market Marketing Marketing Strategy Branding 52

MediaBoom

MARCH 28, 2024

Here is a collection of handpicked ads Mediaboom feels exemplifies the best in luxury travel. Refinery Hotel Image courtesy of Conversion Perk Google Hotel Ads continues to change the game by allowing travelers to compare prices and sniff out deals, even when seeking luxury experiences. Here are three excellent examples.

Hotels 52

Hotels Branding Marketing Market 52

MediaBoom

FEBRUARY 23, 2024

Contact Mediaboom today to discover how we can tailor a marketing strategy that captivates your target audience and amplifies your brand’s prestige. Conducting Market Research To effectively target your luxury brand’s audience, conducting thorough market research is essential.

Consumer 90

Consumer Branding Market Research Marketing 90