eZee Absolute

JANUARY 3, 2025

As we march into 2025, you as a hotelier and accommodation owner have a unique opportunity to refresh your marketing strategies and win over a new generation of travelers. So, lets roll up our sleeves and dive into the marketing techniques that will make your hotel the talk of the town in 2025. Enter content marketing.

Marketing 52

Marketing Market Marketing Strategy Email Marketing 52

BCV

APRIL 6, 2021

With ongoing vaccination rollouts and warmer temperatures quickly approaching, many consumers are becoming energized to travel once again. Given this enthusiasm, hotels have a unique opportunity to tap into evolving consumer behaviors to authentically and effectively reach desired target audiences and create lasting ROI.

ROI 52

ROI Consumer Travel Marketing 52

MediaBoom

JUNE 5, 2023

The travel and tourism sector is currently undergoing significant expansion, with companies fiercely vying for customer attention. To thrive in this highly competitive environment, it is vital to set your brand apart through the implementation of impactful travel content marketing.

Marketing 85

Marketing Market Travel Email Marketing 85

Hotel Speak

MARCH 13, 2024

But with ever-evolving marketing strategies and a constant battle for online visibility, allocating your budget effectively is critical. Search Engine Optimisation (SEO) Over 80% of travellers begin their journey with online research. Keyword research: Understand the search terms travellers use to find hotels like yours.

Marketing Strategy 104

Marketing Strategy Hotels ROI Travel 104

Up Hotel

DECEMBER 9, 2024

Generative Engine Optimisation (GEO) is transforming how hotels reach travellers by focusing on AI-friendly, context-rich content that stands out in AI-generated recommendations. Optimised Campaigns: Use compelling ad copy, well-designed landing pages, and robust conversion tracking to refine your PPC strategy.

ROI 40

ROI OTA Hotels Cost Per Click 40

MediaBoom

MARCH 29, 2024

With the global luxury travel market poised to rake in $1.48 trillion by 2024 , the need for luxury travel experiences hasn’t slowed one iota, necessitating luxury travel ads. What makes a travel ad “luxury? What makes a travel ad “luxury?” Here are some ways it’s been done.

Travel 94

Travel Target Marketing Digital Marketing Marketing 94

MediaBoom

AUGUST 23, 2024

With countless options at their fingertips, discerning travelers expect nothing short of exceptional experiences. To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies. Remember, PPC is an ongoing process.

Resorts 86

Resorts Market Marketing Marketing Strategy 86

Travelboom Marketing

MARCH 21, 2024

Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere.

Market 97

Market Marketing Cost Per Click Email Marketing 97

MediaBoom

JUNE 5, 2024

In an industry as dynamic and competitive as travel, standing out online is crucial. Digital marketing for travel industry refers to all online efforts to promote your travel brand, tours, or destinations. Ready to make 2024 your best year yet in the travel industry?

Digital Marketing 52

Digital Marketing Market Marketing Travel 52

MediaBoom

MARCH 9, 2023

There is a clear and voracious appetite among the global population to travel. While the tourism umbrella encompasses a wide range of consumers, there exists at the top a robust luxury travel demographic. Luxury travel is a thriving industry. As such, the competition amongst companies in the luxury travel sector is fierce.

Marketing 52

Marketing Market Travel Marketing Strategy 52

SiteMinder

SEPTEMBER 22, 2024

For medium-sized hotels, particularly those looking to boost their brand visibility and drive bookings , leveraging influencer marketing can be incredibly effective. Hotel influencers are content creators, bloggers, vloggers, and social media personalities who share their travel experiences with their followers.

Market 98

Market Marketing Hotels ROI 98

MediaBoom

MARCH 29, 2023

Aviation marketing is no simple task. You need a solid and straightforward marketing plan for your aviation business. Do you have the time and energy to develop a marketing strategy, promote products and services, cover all social media, and much more? All aviation businesses can’t use the same marketing strategy.

Market 85

Market Marketing Digital Marketing ROI 85

MediaBoom

OCTOBER 4, 2023

Looking at content marketing examples can be a good way to discover new marketing ideas for your company. While not all marketing strategies are highly shareable, we’ve included many in this article that have set their company apart from the competition. Thus making them a success in the content marketing industry.

Marketing 92

Marketing Market Marketing Strategy Email Marketing 92

Little Hotelier

MARCH 28, 2023

In this guide we’ll take a closer look at hotel content marketing: why you need it, some best examples, and more specifically, how it can benefit your website. Why does my hotel need a content marketing strategy? Hotel content marketing is critical because it is one of the most effective ways to attract guests.

Market 111

Market Marketing Marketing Strategy Hotels 111

MediaBoom

AUGUST 1, 2024

McKinsey & Company estimates that domestic travel will experience a three-percent rate of growth per year. How do you make marketing for hospitality and tourism successful? How do you make marketing for hospitality and tourism successful? That means your hospitality and travel agency needs a solid online presence.

Tourism 94

Tourism Market Marketing Hospitality 94

Hotel Business

APRIL 1, 2024

As drivers look for solutions to their charging challenges that will improve their overall travel experience, next-generation EV chargers allow hoteliers to meet those needs while generating new revenue opportunities for their location. The guest experience is the most important aspect of the hospitality industry.

ROI 75

ROI Revenue Consumer Operations 75

Q4Launch

OCTOBER 3, 2023

While some companies may misuse this marketing strategy, it's up to you to use it effectively and ethically. With minimal effort, email marketing can provide a high return on investment. So it's time to dismiss any preconceived notions and embrace the potential that email marketing can bring to your business.

Email Marketing 52

Email Marketing Marketing Market Travel 52

MediaBoom

JULY 4, 2023

A proper strategy connects real estate professionals with their desired audience, fostering relationships and guiding consumers through their property journey. To create a real estate marketing strategy, you need to optimize your website for conversions. If you need assistance auditing your current strategy, contact Mediaboom.

Real Estate 89

Real Estate Digital Marketing Marketing Market 89

Inn Quest

JUNE 13, 2023

Consider the age, location, interests and travel preferences of your ideal guests. By developing a deep understanding of their needs and desires, you can tailor your marketing efforts to resonate with them on a personal level. Remember, every target audience is unique and your marketing strategies should reflect that.

Hotel Marketing 56

Hotel Marketing Marketing Market Digital Marketing 56

Travelboom Marketing

MARCH 21, 2024

To stay competitive in a constantly evolving hospitality industry, hoteliers should consider integrating a variety of paid ads into their marketing strategies. The more tailored the advertising, the better your return on investment (ROI), because the ads home in on the searchers most likely to convert.

Market 52

Market Marketing Cost Per Click Marketing Strategy 52

Hotelogix

JANUARY 19, 2025

In 2025, with nearly 75% of travelers beginning their hotel search online , the competition for visibility is tougher than ever. If your hotel isn’t easy to find or doesn’t make a great first impression because of poorly optimized listings or outdated marketing strategy can lead to missed bookings and lost revenue.

Hotel Marketing 40

Hotel Marketing Market Marketing Hotels 40

MediaBoom

MAY 27, 2024

With an average ROI of 4,200% , email marketing is still one of the most effective tools for any business to have in its arsenal. If you work in the aviation industry, you might be wondering if having a comprehensive email marketing strategy can provide your company with new opportunities and better customer retention.

Email Marketing 52

Email Marketing Market Marketing Digital Marketing 52

MediaBoom

NOVEMBER 14, 2023

To craft an effective B2B business development strategy , it’s crucial to identify the most opportune moments for launching growth initiatives. This involves analyzing market trends and aligning them with your business goals. Therefore, work on streamlining your marketing and sales efforts.

B2B 88

B2B Business Sales Marketing Strategy 88

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

MediaBoom

MARCH 27, 2023

It is focused on attracting a select group of consumers who demand the best of everything, and takes place across multiple marketing platforms. Luxury hotel marketing is an ongoing effort to strengthen and maintain your reputation. What is the target market for luxury hotels? They have been surrounded with influencer marketing.

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

Little Hotelier

JUNE 5, 2023

One of the biggest challenges that small hoteliers face is the dominance of Online Travel Agencies (OTAs) like Booking.com and Expedia. Direct booking tools allow you to capture valuable guest data, which can be used to personalise the guest experience and inform your marketing strategies. ROI is key! Guest data capture.

OTA 59

OTA Marketing Strategy Revenue ROI 59

Xotels

AUGUST 15, 2022

Incorporate channel distribution costs like travel agent commission, agency fees and marketing investments, payroll for sales, marketing, and reservation, to determine the true net value of each segment. How will we measure the effect and ROI of all our marketing actions? Links from local and travel directories.

Marketing 59

Marketing Market Hotels ROI 59

MediaBoom

AUGUST 5, 2024

The world has declared itself ready to travel as pandemic restrictions lift, but the way people travel has changed. Online advertising should be a cornerstone of your hotel advertising strategy, and all your digital marketing efforts should point your target audience to your hotel’s website.

Display Ads 52

Display Ads Consumer Digital Marketing Hotels 52

Social Tables

APRIL 16, 2019

“Bleisure” will be bigger than ever – Citing statistics from Destination International, Berger reports that more and more attendees are looking at conferences and tradeshows as an excuse for leisure travel.

Events 120

Events Market Marketing Management 120

Hotel Business

JUNE 4, 2024

By Speleos Dravillas Despite a strong rebound in travel and room-night demand, gross operating profit (GOP) margins for select- and full-service hotels still haven’t returned to pre-pandemic levels. Hoteliers should look to install energy management systems that optimize utilization to reduce unnecessary heating, cooling and lighting.

Revenue 69

Revenue Services Operations Occupancy 69

MediaBoom

FEBRUARY 23, 2024

Contact Mediaboom today to discover how we can tailor a marketing strategy that captivates your target audience and amplifies your brand’s prestige. Conducting Market Research To effectively target your luxury brand’s audience, conducting thorough market research is essential.

Consumer 90

Consumer Branding Market Research Marketing 90

eZee Absolute

OCTOBER 24, 2024

Guests expect consistency and ease, whether they’re booking on a hotel’s website or through an online travel agency. For hotels, this means the ability to forecast demand, optimize pricing, and personalize marketing strategies in ways that were unimaginable just a few years ago. Here’s where technology comes in.

Hotels 59

Hotels Revenue Management Overbooking Revenue 59

MediaBoom

JULY 16, 2024

The Direct Marketing Association found that this method provides a 122% ROI, much higher than other methods (25% for paid search, 28% for social media). Several reasons contribute to this, including the highly targeted nature of email lists and the relatively low cost of this type of marketing.

Email Marketing 52

Email Marketing Branding Market Marketing 52

MediaBoom

MARCH 9, 2023

Destination marketing is a must for travel and hospitality businesses looking to market services toward specific locales. What kinds of strategies should a travel and hospitality company use in its campaigns? What Is Destination Marketing? You could put a spot like that on the map with a good marketing plan.

Market 59

Market Marketing Tourism Marketing Strategy 59

BCV

AUGUST 4, 2021

The first markets to rebound after the pandemic-related shutdowns were warm weather states and vacation destinations near urban centers. While eager leisure travelers begin to check-in once again, urban hotels are still missing two key cohort: corporate transient and corporate group. From corporate transient to bleisure and leisure.

Market 52

Market Marketing Intent ROI 52

MediaBoom

FEBRUARY 22, 2024

Real Estate : Luxury real estate companies that provide high-end homes and exclusive commercial properties Aviation: Air travel services like private jets and charters. In the past, we’ve had to navigate these special challenges in numerous cases, from luxury travel brands to real estate investment companies.

Branding 88

Branding Marketing Market Digital Marketing 88

Cloudbeds

OCTOBER 17, 2024

When planning a trip, travelers browse dozens of properties across multiple websites before landing on their final pick. That’s the essence of a hotel distribution strategy. A hotel distribution strategy involves selecting and managing the different channels through which a hotel sells its rooms to potential guests.

OTA 76

OTA Occupancy Hotels Revenue 76