Hotel Speak

MARCH 3, 2025

By leveraging AI-driven automation and hyper-personalized communication at scale across Email, SMS, WhatsApp, and OTAs, Bookboost empowers hotel groups and brands to increase direct revenue and guest loyalty. said Willem Rabsztyn, CEO of Bookboost.

Hospitality 93

Hospitality Scale OTA Revenue 93

Hotel Business

SEPTEMBER 30, 2024

LeBlanc’s responsibilities will include focusing on cross-marketing strategies, fostering business development and collaborating closely with the investment teams to drive innovation and capture new opportunities, according to the company. Last year, he brought in Brian Cho as PPCI’s president last year.

Business 111

Business Real Estate Marketing Strategy Scale 111

Hotel Marketer

SEPTEMBER 10, 2023

While capabilities keep improving every day (and are far from perfect), that hasn’t stopped major consumer corporations from jumping on the bandwagon to experiment and tap into the amazing creativity, cost-savings and scale these tools can offer. In this article we…

Branding 93

Branding Scale Consumer Marketing Strategy 93

Hotel Speak

OCTOBER 24, 2024

Simplifying visual elements, using consistent scales, and adding accessibility features (like alt text) are crucial steps in making data more transparent and actionable. Collaborating with data scientists to select elements to test and monitoring their performance is crucial for scaling successful results.

Digital Marketing 101

Digital Marketing Scale Business Market 101

Social Hospitality

FEBRUARY 13, 2024

Test the waters Before going all out, experiment on a smaller scale. While there’s no source directly showing the impact of Wendy’s unhinged marketing strategy, studies indicate an increase in sales since 2017. Dollar Shave Club Dollar Shave Club (DSC) has been doing unhinged marketing since its 2012 debut.

Marketing 130

Marketing Market Marketing Strategy Branding 130

Social Hospitality

FEBRUARY 26, 2024

Additionally, tools for content creation, such as AI copywriting software , will help digital marketers streamline their processes and generate high-quality, relevant content at scale. Successful digital marketers should seamlessly integrate Metaverse initiatives with existing marketing strategies.

Digital Marketing 130

Digital Marketing Marketing Market Consumer 130

MediaBoom

MARCH 14, 2023

As a construction company, you have a lot to gain from incorporating digital marketing strategies. In this guide, we’re going to walk you through everything you need to know about how to create a strong digital marketing strategy for your construction business —even if you’re completely new to the concept.

Digital Marketing 94

Digital Marketing Construction Market Marketing 94

MediaBoom

JULY 25, 2023

Financial services companies can use many marketing strategies to achieve their goals, including PPC ads, content marketing, case studies, and referral programs. What is Marketing of Financial Services? Your marketing efforts should eventually generate a consistent flow of leads. Here’s an overview.

Services 87

Services Marketing Market Digital Marketing 87

MediaBoom

OCTOBER 11, 2023

In actuality, these two marketing strategies can work in tandem to generate leads and prompt website traffic. PPC is a paid marketing strategy that includes purchasing ads to generate leads. PPC is a paid marketing strategy that includes purchasing ads to generate leads. What is PPC?

Marketing Strategy 85

Marketing Strategy Digital Marketing ROI Marketing 85

MediaBoom

NOVEMBER 14, 2023

To craft an effective B2B business development strategy , it’s crucial to identify the most opportune moments for launching growth initiatives. This involves analyzing market trends and aligning them with your business goals. Skillfully leveraging content marketing and social media ensures robust communication channels.

B2B 88

B2B Business Sales Marketing Strategy 88

MediaBoom

APRIL 24, 2023

But how does it differ from traditional marketing strategies? Luxury car marketing is the art of showcasing top-tier vehicles to discerning customers through diverse tactics, including bespoke branding, focused promotion, and tailored customer service. Here are some of our favorite ways to ensure you reach your target market.

Marketing 52

Marketing Market Marketing Strategy Digital Marketing 52

Hotel Business

AUGUST 21, 2024

In this role, Fleck will guide the brand through its extensive growth, overseeing all aspects of the brand’s culture, training platforms, hotel openings, design evolution, marketing strategy, nightlife programming and food and beverage concept development.

Branding 52

Branding Sales Leadership Marketing Strategy Hotels 52

Hotel Business

MARCH 6, 2024

.” She added, “Without any marketing or promotion, we saw significant early sign-up volumes to our mobile app, which indicated the real need and demand for a mobile-optimized experience. It’s an experience where hoteliers can execute their end-to-end revenue management and marketing strategies at speed, when on the move.

Revenue Management 64

Revenue Management Revenue Forecasting Marketing Strategy 64

MediaBoom

MARCH 6, 2024

Cost-Effective Marketing: Leveraging UGC can be a highly effective and low-cost strategy to enhance your hotel’s online presence and appeal. SEO Optimization No content marketing strategy for hotels is complete without search engine optimization or SEO. Still searching for hotel marketing strategies?

Market 94

Market Marketing Hotels Marketing Strategy 94

Hotel Business

JULY 5, 2024

The Hospitality Sales and Marketing Association International (HSMAI) Americas recently held its first Commercial Strategy Conference, which took place from June 25-26, in Charlotte. Edelman, executive advisor, independent board member and HBS lecturer. Personalization is changing the way you compete,” Edelman shared.

Sales 64

Sales Marketing Market Intent 64

Travel Media Group

JUNE 12, 2019

Host Ryan Embree is joined by Director of Marketing Anne Sandoval to talk about how your bed and breakfast property can stay competitive with the rising threats of Airbnb and vacation rentals. Ryan and Anne give tips on how to modernize your B&B’s marketing strategy and optimize your property’s presence online.

Market 52

Market Marketing Market Share Marketing Strategy 52

Travelboom Marketing

MARCH 21, 2024

To stay competitive in a constantly evolving hospitality industry, hoteliers should consider integrating a variety of paid ads into their marketing strategies. Metrics such as Click-Through Rate, Conversion Rate, and Cost Per Click provide real-time information that enables marketers to tweak ads to maximize the return on investment.

Market 52

Market Marketing Cost Per Click Marketing Strategy 52

Lure Agency

MARCH 7, 2023

On the InnSync Show, Cory Falter and Teresa Winfield of Pan Pacific Seattle recently discussed how hotel sales teams could ensure better leads through relationship marketing strategies. What is Relationship Marketing? The Basic Elements of Relationship Marketing There are four basic elements of relationship marketing.

Marketing 52

Marketing Market Marketing Strategy Sales 52

All Things Hospitality

SEPTEMBER 12, 2022

Become a pro at understanding marketing objectives to make more informed decisions for your business. Having a well-thought marketing strategy is vital for any business. Technology has dramatically changed the marketing landscape. Understanding your marketing strategy starts with understanding your objective.

Market 52

Market Marketing Marketing Strategy Branding 52

MediaBoom

MAY 30, 2024

With the aviation market size estimated to reach $396.15 And as the demand for air travel rises, so does the need for companies to invest in quality aviation content marketing strategies to keep up with competitors and drive growth. Let’s look at a few reasons why adopting an aviation content marketing strategy is a must.

Market 52

Market Marketing Marketing Strategy Digital Marketing 52

MediaBoom

APRIL 2, 2024

With the number of luxury home sales on the rise in a fiercely competitive market, having a quality luxury real estate marketing strategy is a must. Their SEO campaigns and luxury real estate marketing tactics must reflect the nuances of the high-net-worth lifestyle.

Real Estate 52

Real Estate Marketing Market Marketing Strategy 52

MediaBoom

NOVEMBER 3, 2023

So, how can you boost your digital marketing strategy for your travel website? This digital marketing strategy emphasizes target keywords, website speed, and user experience. On the international scale, there are added competitors. SEO is important in tourism because travel is an uber-competitive market.

Travel 91

Travel Digital Marketing Marketing Market 91

Hotel Business

JANUARY 24, 2023

John Fareed, global chairman, Horwath HTL, said of Dowling, “Dorothy is an industry icon and brings the wealth of her knowledge and experience to our team.

Marketing 52

Marketing Market B2B Business 52

MediaBoom

MAY 27, 2024

If you work in the aviation industry, you might be wondering if having a comprehensive email marketing strategy can provide your company with new opportunities and better customer retention. Direct Communication Channel with Customers No other form of digital marketing acts as a direct form of communication quite like email marketing.

Email Marketing 52

Email Marketing Market Marketing Digital Marketing 52

Little Hotelier

AUGUST 29, 2023

With their scale and global reach OTAs provide hotels with a cost-effective way to increase bookings on a pay-per-performance basis. Doing everything alone risks stretching yourself too thin, jeopardising time that should be put towards guest experience and working on your marketing strategy.

ROI 98

ROI Hotels Average Length of Stay Revenue 98

SiteMinder

MARCH 4, 2024

“Without any marketing or promotion, we saw significant early signup volumes to our mobile app, which indicated the real need and demand for a mobile-optimised experience. It’s an experience where hoteliers can execute their end-to-end revenue management and marketing strategies at speed, when on the move.

Revenue Management 59

Revenue Management Revenue Management Accommodation 59

MediaBoom

FEBRUARY 26, 2024

This process involves establishing a unique brand identity, targeting affluent demographics, and employing marketing strategies that highlight the brand’s luxurious nature. This includes digital marketing, website presence and social media sharing, influencer collaborations, and more.

Branding 98

Branding Digital Marketing Marketing Market 98

Lure Agency

AUGUST 30, 2023

Scaling Up Strategies for Hotel Vendors and Suppliers In today’s fast-paced and ever-evolving hospitality industry, a hotel vendor hoping to stand out from the competition is more critical than ever, but not a Mission Impossible. Hotel vendors and suppliers play a vital role in the success of hotels.

Market 52

Market Marketing Hospitality Scale 52

MediaBoom

JULY 12, 2023

It will also increase your visibility in the digital marketing landscape. Here are some great ideas to try: A guide to buying your first home Housing trends Local zoning changes Mortgage rates Lifestyle posts Make sure your marketing strategy focuses on keyword research as it can help your business stand out and generate more traffic.

Real Estate 87

Real Estate Sales Business Marketing 87

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. Here’s why PPC should be an integral part of your hotel’s digital marketing strategy.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

Catala Consulting

NOVEMBER 18, 2023

This could involve adopting energy-saving practices, optimizing staff schedules to match demand, and leveraging economies of scale for procurement. Furthermore, profitability management enables hotels to stay agile and responsive to market dynamics. Loyalty programs are another vital component of a profitable marketing strategy.

Revenue Management 52

Revenue Management Revenue Management Hotels 52

eZee Absolute

FEBRUARY 15, 2024

Let’s dive into the nitty-gritty of metasearch marketing and explore strategies to make your hotel stand out in this digital matchmaking game. Now that you see the endless benefits, let’s dive into how metasearch engines can transform your hotel’s marketing game.

Market 52

Market Marketing Email Marketing Marketing Strategy 52

eZee Absolute

SEPTEMBER 30, 2022

I am listing below the prime OTAs in the hotel industry that can promote your hotel on a larger scale to drive maximum bookings. OTA Listing and Your Channel Manager Go Hand in Hand. Top 10 OTAs to Drive Maximum Bookings. Here goes the list: 1. Booking.com. Booking.com is recognized as the global leading OTA platform where more than 1.5

OTA 85

OTA Hotels Accommodation Consumer 85

MediaBoom

DECEMBER 15, 2023

It can improve your brand’s credibility, decrease bounce rate, boost content marketing, emphasize customer service, and keep users engaged. Plus, there’s a bit of a learning curve involved.

Digital Marketing 84

Digital Marketing Marketing Market Business 84

Boutique Hotel News

MARCH 6, 2023

Immesi was behind the launch of the original Hoxton and Ace Hotel London [the first in the group outside the US] and was director of sales at the Hoxton Hotel for six years before being headhunted to develop and implement sales and marketing strategies at the first Ace Hotel in Europe. A contributing author to Hospitable Hosts, St.

Real Estate 101

Real Estate Hospitality Construction Management 101

SiteMinder

NOVEMBER 18, 2024

Their tailored services include organising large-scale conferences, creative events, and cultural tours that uncover Germany’s rich traditions and modern appeal, making them an ideal partner for companies seeking a distinctive German experience.

Management 52

Management Events Services Occupancy 52

Boutique Hotel News

NOVEMBER 15, 2022

How have you adapted your sales and marketing strategy to attract these new segments? . Where are your target markets researching and booking their travel? Questions to ask include: • Segments may have been lost – how are you replacing them? . • How are you catering for new and emerging segments? . •

Market Share 52

Market Share Market Marketing Consumer 52