MediaBoom

AUGUST 23, 2024

With countless options at their fingertips, discerning travelers expect nothing short of exceptional experiences. To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies.

Resorts 91

Resorts Market Marketing Marketing Strategy 91

Hotelogix

AUGUST 6, 2024

Strategic marketing and distribution: Optimize your presence across all distribution/sales channels. Run targeted marketing campaigns to attract high-value guests. Make the best use of social media and content marketing. Participate in travel trade shows and online travel forums to network and attract new guests.

Revenue 52

Revenue Management Upsell Target Marketing 52

Inn Quest

JUNE 13, 2023

Consider the age, location, interests and travel preferences of your ideal guests. By developing a deep understanding of their needs and desires, you can tailor your marketing efforts to resonate with them on a personal level. Remember, every target audience is unique and your marketing strategies should reflect that.

Hotel Marketing 56

Hotel Marketing Market Marketing Digital Marketing 56

MediaBoom

APRIL 24, 2023

But how does it differ from traditional marketing strategies? Luxury car marketing is the art of showcasing top-tier vehicles to discerning customers through diverse tactics, including bespoke branding, focused promotion, and tailored customer service. What is the Target Market for Luxury Vehicles?

Market 52

Market Marketing Marketing Strategy Digital Marketing 52

Little Hotelier

AUGUST 29, 2023

Bed and breakfast marketing is a specific approach to marketing your B&B business for attracting potential guests, getting more bookings, and increasing room revenue. It usually involves using various channels such as your website, listings on booking sites, and social media to gain the attention of travellers.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

SiteMinder

AUGUST 1, 2024

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Marketing strategy: Highlight your key marketing initiatives, such as online advertising, social media engagement, or partnerships with travel agencies.

Business 52

Business Revenue Hotels Occupancy 52

Catala Consulting

JANUARY 9, 2024

Although simple, this formula is incredibly insightful, offering a transparent view of the efficacy of marketing endeavours. Effective Strategies for CAC Optimization Targeted Marketing Approaches Customizing marketing initiatives for specific customer segments can notably reduce CAC.

Hotel Marketing 52

Hotel Marketing Market Marketing Real Estate 52

STAAH

AUGUST 29, 2023

To truly drive success, your focus should extend to drawing more visitors to your booking engine through a well-crafted digital marketing strategy. Online Travel Agents OTAs are your billboards to acquire guests. What do they look like? Where are they based?

OTA 88

OTA Email Marketing Marketing Strategy Market 88

Hotel Speak

MARCH 27, 2024

It’s the strategic foundation upon which your entire hotel marketing strategy rests. Here’s how brand positioning works: Target Audience: Who are your ideal guests? Here’s how brand positioning works: Target Audience: Who are your ideal guests? Competitive Analysis: Don’t operate in a vacuum.

Branding 82

Branding Hotels Market Marketing 82

MediaBoom

JUNE 10, 2024

Market your content on social media Generation Xers are mostly outside of the luxury brand target market, but not all. We made sure to focus on creating enticing content for potential Aspen travelers who are searching through Google. How does luxury content marketing vary from regular ones?

Branding 92

Branding Marketing Market Marketing Strategy 92

SiteMinder

APRIL 11, 2024

Medium sized hotel brands can grow a significant revenue stream by promoting their Airbnb listings , considering how popular the platform is among travellers. Cost-effective marketing. Airbnb is such a popular platform that some travellers never step outside of it, even to Airbnb competitors. Diverse demographics.

Dining 98

Dining Hotels Average Daily Rate Target Marketing 98

Inn Quest

JULY 10, 2023

This informative blog delves into the world of hotel market segmentation strategy, exploring real-world tactics, methods and actionable tips to help connect hotels with their ideal guests. Continue reading to learn how to identify, analyze and reach your target market like a seasoned hotelier using our guide.

Hotel Marketing 52

Hotel Marketing Market Marketing Target Marketing 52

MediaBoom

JULY 5, 2023

Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers. A hotel marketing strategy outlines a path to enhance the brand, charm guests, and boost bookings. The strategy is continually refined through careful analytics and measurements.

Hotel Marketing 88

Hotel Marketing Market Marketing Marketing Strategy 88

Hotelogix

SEPTEMBER 12, 2024

These platforms provide travelers with insights into the services, amenities, and experiences hotels offer, making them pivotal in the decision-making process for accommodations.  These websites serve as a critical resource for travelers looking to make informed decisions based on past guests' experiences.

Hotels 52

Hotels Services Management Travel 52

MediaBoom

MARCH 27, 2023

It is focused on attracting a select group of consumers who demand the best of everything, and takes place across multiple marketing platforms. Luxury hotel marketing is an ongoing effort to strengthen and maintain your reputation. What is the target market for luxury hotels? They make up 64% of the target market.

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

Little Hotelier

OCTOBER 11, 2023

A hotel blog is a dedicated section of your website where your hotel can publish articles designed to inform and/or entertain your target audience. By writing about your hotel, your area and general travel topics, you can sell your property and destination to the world. Hotel blogs represent a golden opportunity to attract more guests.

Hotels 52

Hotels Travel Motels Accommodation 52

MediaBoom

JUNE 27, 2023

A hotel marketing plan is a strategic blueprint designed to amplify a hotel’s brand presence, allure potential guests, and increase bookings and revenue. It outlines specific marketing objectives, target markets, positioning, and tactics to achieve these goals.

Hotel Marketing 52

Hotel Marketing Market Marketing Marketing Strategy 52

MediaBoom

MARCH 14, 2023

As a construction company, you have a lot to gain from incorporating digital marketing strategies. We understand that it can be challenging to reach your target audience and grow your client base as a business owner. The best way to use video for marketing is to use it as an extension of your other digital marketing strategies.

Digital Marketing 96

Digital Marketing Construction Market Marketing 96

Cloudbeds

MARCH 20, 2023

One of the key reasons travelers are drawn to smaller, independent lodging properties is they provide personalized, intimate experiences. Transient These guests are individuals traveling for business or leisure. Group These guests travel with a group that has reserved a block of rooms in advance at a special group rate.

Hotel Marketing 52

Hotel Marketing Market Marketing Average Daily Rate 52

Little Hotelier

OCTOBER 23, 2023

Hotel social media marketing is the use of social media platforms to advertise your hotel brand and engage with potential and current guests. It can be an effective and cheap way to reach a large audience of potential travellers. Learn more Why is social media marketing in the hotel industry important?

Market 105

Market Marketing Hotels Travel 105

Cloudbeds

JUNE 23, 2023

Instant gratification is a significant factor in travelers’ behavior when researching their next trip. The hospitality chatbot’s main goal is to help travelers find solutions no matter where or what device they use. The travel industry is ranked among the top 5 for chatbot applications, accounting for 16% of their use.

Upsell 98

Upsell Services Hotels Target Marketing 98

Xotels

AUGUST 15, 2022

Incorporate channel distribution costs like travel agent commission, agency fees and marketing investments, payroll for sales, marketing, and reservation, to determine the true net value of each segment. How will we attract our different client target markets and niche guest segments. Email marketing.

Market 59

Market Marketing Hotels ROI 59

Boutique Hotel News

NOVEMBER 15, 2022

Together with the staffing crisis that the industry is grappling with, one theme has dominated discussions over the last few months – what are hotels doing to service the post-Covid traveller? Before we unpack travellers’ new behaviours, we need to take one step back and ask the most basic of questions – who is your guest? .

Market Share 52

Market Share Market Marketing Consumer 52

MediaBoom

FEBRUARY 23, 2024

Contact Mediaboom today to discover how we can tailor a marketing strategy that captivates your target audience and amplifies your brand’s prestige. Conducting Market Research To effectively target your luxury brand’s audience, conducting thorough market research is essential.

Consumer 94

Consumer Branding Market Research Market 94

STAAH

JUNE 6, 2023

Here are 6 reasons highlighting the importance of a hotel booking engine: 1) Increase your Direct Bookings: A hotel booking engine enables guests to book rooms directly through the hotel’s website or mobile app, bypassing the need for third-party travel agents or online travel agencies (OTAs).

Cancellation 76

Cancellation OTA Global Distribution System Revenue 76

Catala Consulting

JANUARY 8, 2024

Introduction Revenue Management Systems (RMS) are the cornerstone of modern hospitality and travel industries. RMS began offering insights into customer preferences and behaviour, allowing for more nuanced and targeted marketing strategies.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

MediaBoom

MARCH 9, 2023

Destination marketing is a must for travel and hospitality businesses looking to market services toward specific locales. What kinds of strategies should a travel and hospitality company use in its campaigns? What Is Destination Marketing? You could put a spot like that on the map with a good marketing plan.

Market 59

Market Marketing Tourism Marketing Strategy 59

eZee Absolute

JULY 3, 2024

The travel industry is constantly evolving, and keeping up with the latest trends can be overwhelming. Enter Web3 marketing – an exciting approach for hotels. So, what is Web3 marketing for hotels? By adopting Web3 marketing strategies, hotels can reach a broader audience and provide services to a more diverse group of guests.

Market 52

Market Marketing Hotels Marketing Strategy 52

MediaBoom

MARCH 28, 2024

Here is a collection of handpicked ads Mediaboom feels exemplifies the best in luxury travel. Refinery Hotel Image courtesy of Conversion Perk Google Hotel Ads continues to change the game by allowing travelers to compare prices and sniff out deals, even when seeking luxury experiences. Here are three excellent examples.

Hotels 52

Hotels Branding Marketing Market 52

SiteMinder

JANUARY 8, 2024

There are always new strategies, traveller preferences, or industry technologies emerging to keep track of. Through marketing strategies, you’re able to highlight how it benefits visiting guests and with innovative business strategies, you’re able to drive quality leads.

Operations 59

Operations Management OTA Hotels 59

SiteMinder

SEPTEMBER 14, 2022

Content marketing may seem like a buzzword, but in fact it should be a crucial part of every hotel’s marketing strategy. Content rules the internet and, nowadays, the majority of your guests are researching and booking their travel online. Why does content marketing matter? What makes your brand unique?

Market 59

Market Marketing Hotels Travel 59

MediaBoom

FEBRUARY 26, 2024

Gain insights into how luxury travel agencies utilize words to create an ambiance of sophistication, exclusivity, and opulence. Expressions that focus on rarity, prestige, and status help entice an elite target market. Rather, we’ll enlist words used by luxury travel agencies to give a rough idea of the process.

Branding 92

Branding Marketing Market Digital Marketing 92

Hotelogix

AUGUST 27, 2024

Online travel distribution is growing fast—faster than the overall travel market. Today’s digital travelers have many booking options. While this offers new opportunities for your hotel, it also challenges you to cut distribution costs while expanding your brand in a highly competitive market.

Global Distribution System 52

Global Distribution System OTA Revenue Hotels 52

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable.

Digital Marketing 72

Digital Marketing Services Marketing Market 72

Little Hotelier

OCTOBER 11, 2023

It’s not a new hotel marketing tactic, but that doesn’t mean you can’t revamp the way that you are using this strategy. Hotel email marketing can be a powerful and useful way to generate bookings, increase customer loyalty and engage your target market segment. Learn more Why is hotel email marketing important?

Email Marketing 98

Email Marketing Marketing Market Hotels 98

MediaBoom

NOVEMBER 14, 2023

In fact, more than 75 percent of marketers struggle to track the return on investment for their digital campaigns. With the right numbers, you can determine exactly whether or not the money you invest in your digital marketing strategy is well-spent. In that effort, lead conversion rate will be an important metric.

Cost Per Click 52

Cost Per Click Marketing Strategy Real Estate Business 52

Hotelogix

NOVEMBER 17, 2023

For example, you can highlight pop-ups such as "discounts for direct hotel bookings" Travelers do prefer perks and offers while making a booking.    Use widgets and tools Increase the possibilities of converting your website audience into bookers by engaging with them at every stage.

Target Marketing 52

Target Marketing Hotels Cancellation Services 52