Marketing Strategy and Travel - Hotel Sales Focus

How Travel Brands Can Drive Bookings From Anonymous Visitors

Skift Blog

AUGUST 28, 2024

Skift Take: Understanding consumer preferences is essential for travel brands to create effective marketing strategies, but how can they capitalize on anonymous traffic? Wunderkind Read the Complete Story On Skift

Branding

Branding Travel Marketing Strategy Consumer

China’s Outbound Tourism is Changing, Female Travelers Are Leading the Way

Skift Blog

APRIL 10, 2024

Skift Take: The evolving demographics of Chinese outbound travel shows a jump in younger female travelers. This shift will have important implications for how businesses approach their marketing strategies and the kind of products on offer. Peden Doma Bhutia Read the Complete Story On Skift

Travel

Travel Marketing Strategy Tourism Business

The Problem With Travel Brand Marketing – And How To Fix It

Skift Blog

NOVEMBER 12, 2024

Travel brands need to re-evaluate their comms and marketing strategies. — Skift Take: An obsession with prestige can obscure the declining value of traditional media. Lex Haris Read the Complete Story On Skift

Branding

Branding Marketing Market Marketing Strategy

APAC Travel Trends: Why They Book and Where ‘Cash’ Is Still King

Skift Blog

DECEMBER 16, 2024

Skift Take: Still lumping all Asia Pacific travelers into one category in your marketing strategies? Travelokas latest findings show just how diverse and dynamic this travel market really is. Peden Doma Bhutia Read the Complete Story On Skift

Travel

Travel Marketing Strategy Marketing Market

Inside Intrepid Travel’s Marketing Playbook for Tours

Skift Blog

JULY 26, 2024

Skift Take: Since the end of Covid, Intrepid has been transforming its marketing strategy by focusing on brand, rather than quick hit advertisements. Jesse Chase-Lubitz Read the Complete Story On Skift

Market

Market Marketing Marketing Strategy Branding

Marketing Wars: Booking vs. Expedia – Who Spends Smarter?

Skift Blog

AUGUST 15, 2024

Skift Take: In 2023, Booking and Expedia spent a combined $13 billion on marketing, with Booking demonstrating better efficiency and global reach. While both still invest heavily in Google, they're shifting towards alternative marketing strategies like price discounting and B2B channels.

Marketing

Marketing Market B2B Marketing Strategy

Ovolo taps into AI to enhance marketing and create personalised experiences

Hotel Management

FEBRUARY 18, 2025

Nodal Founder, Tim Durgan, and Ovolo Hotels Group Director of Marketing, Stephen Howard At Ovolo, we pride ourselves on being a challenger brand that constantly seeks to innovate and elevate, said Ovolo Hotels Group Director of Marketing, Stephen Howard.

Marketing

Marketing Market Digital Marketing Marketing Strategy

Domestic U.S. Tourism Growth Levels Off as Americans Head Overseas

Skift Blog

AUGUST 17, 2023

domestic tourism businesses want to hold on to the post-pandemic gains with Americans, they better upgrade their marketing strategies and experience offerings. Skift Take: If U.S. Dawit Habtemariam Read the Complete Story On Skift

Tourism

Tourism Marketing Strategy Business Marketing

Hopper’s ‘Rise in Travel’ Comes Without Playing the Search Engine Marketing Game

Skift Blog

JUNE 9, 2023

Skift Take: Unlike Booking and Expedia, which continue to spend to acquire customers from Google – not dare bite the hand that feeds them – Hopper doesn’t list on any search platform. It gets more of its customers through direct channels. Pranavi Agarwal Read the Complete Story On Skift

Market

Market Marketing Travel Marketing Strategy

Booking’s Very Expensive Marketing Piece of the Pie

Skift Blog

JUNE 22, 2023

Skift Take: Travel bargain hunters are a fickle bunch, visiting more than two dozen websites on average before they book. Booking.com and its rivals spend billions annually to woo those travelers who wouldn't otherwise click over to their platforms. Dennis Schaal Read the Complete Story On Skift

Market

Market Marketing Travel Marketing Strategy

Key appointments: Capella Sydney, The Tasman, JLL Hotels and Hospitality

Hotel Management

FEBRUARY 27, 2025

His expertise in both sales and marketing, combined with his proven success in Sydney’s competitive luxury market, will be instrumental in building upon our recent recognition as ‘Best Luxury Hotel’ at the 2024 Luxury Travel Gold List Awards.

General Manager

General Manager Hospitality Sales Hotel Sales

10 Digital Marketing Mistakes Hotels Often Make (and How to Fix Them)

STAAH

MARCH 4, 2025

With 87% of travelers reading online reviews before booking and 53% abandoning a website that takes longer than three seconds to load, hotels cannot afford to overlook digital marketing. In this blog, we will look at ten common digital marketing mistakes hotels make.

Digital Marketing

Digital Marketing Marketing Market Hotels

Hotel Brand Bloat: ‘A Shakeout Is Coming’

Skift Blog

DECEMBER 15, 2023

Skift Take: Many marketers design hotel brands to appeal more to hotel owners than travelers. One reason? Creating a new brand is easier than fixing an old one. Sean O'Neill Read the Complete Story On Skift

Branding

Branding Hotels Marketing Market

Mastering Social Search for Hotels: Boost Your Visibility on TikTok, Pinterest, and Instagram

Social Hospitality

SEPTEMBER 26, 2024

Travelers, especially younger ones, increasingly turn to social media for travel inspiration and planning. Targeted Reach : Advanced algorithms and hashtag systems allow hotels to reach highly specific audience segments interested in travel. This shift in search behavior is particularly relevant for the hospitality industry.

Hotels

Hotels Branding Travel Marketing

Key appointments: Langham, La Vie, Rydges

Hotel Management

FEBRUARY 8, 2024

Andre Jacques, Langham Hospitality Group He will be responsible for driving brand-wide marketing strategies, supporting hotels on special projects, and maintaining his leadership role as Director of Sales and Marketing at the Melbourne hotel, which he has held since January 2015.

General Manager

General Manager Resorts Management Marketing

Leveraging AI to Improve Content Promotion Strategies and Boost SEO

Social Hospitality

JULY 24, 2023

For example, if you run a blog about travel, AI algorithms can analyze user data to determine which destinations or topics are most popular among your target audience. This insight can inform your content marketing strategy and create evergreen content that converts since it’s tailored to your audience’s needs.

Market

Market Marketing Marketing Strategy Branding

Hotel Sales Focus

How Travel Brands Can Drive Bookings From Anonymous Visitors

China’s Outbound Tourism is Changing, Female Travelers Are Leading the Way

Trending Sources

The Problem With Travel Brand Marketing – And How To Fix It

APAC Travel Trends: Why They Book and Where ‘Cash’ Is Still King

Inside Intrepid Travel’s Marketing Playbook for Tours

Marketing Wars: Booking vs. Expedia – Who Spends Smarter?

Ovolo taps into AI to enhance marketing and create personalised experiences

Domestic U.S. Tourism Growth Levels Off as Americans Head Overseas

Hopper’s ‘Rise in Travel’ Comes Without Playing the Search Engine Marketing Game

Booking’s Very Expensive Marketing Piece of the Pie

Key appointments: Capella Sydney, The Tasman, JLL Hotels and Hospitality

10 Digital Marketing Mistakes Hotels Often Make (and How to Fix Them)

Hotel Brand Bloat: ‘A Shakeout Is Coming’

Mastering Social Search for Hotels: Boost Your Visibility on TikTok, Pinterest, and Instagram

Key appointments: Langham, La Vie, Rydges

Leveraging AI to Improve Content Promotion Strategies and Boost SEO

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