Guest Centric

APRIL 12, 2024

Reading Time: 5 minutes Hotel digital marketing strategies are crucial to grow direct bookings reduce dependency on intermediaries. Recent studies indicate that a significant majority of travelers. The post 5 Hotel Digital Marketing Strategies to Boost Direct Bookings appeared first on GuestCentric.

Digital Marketing 97

Digital Marketing Marketing Strategy Market Marketing 97

Hospitality Net

JUNE 26, 2023

Creating relevant content that elevates your travel brand and appeals to travelers is essential to a destination’s marketing success. But in order to know whether you’re meeting your campaign goals or not, it’s important to understand if your content marketing strategy is having an impact.

Market 246

Market Marketing Marketing Strategy Travel 246

MediaBoom

APRIL 5, 2024

Did you know that nearly 70% of travelers turn to search engines when planning their trips. With this in mind, understanding the full impact of travel marketing has never been more essential. Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels.

Marketing Strategy 88

Marketing Strategy Market Marketing Travel 88

Hospitality Net

AUGUST 23, 2024

Each quarter we share unique insights from our exclusive first-party data to help you stay competitive and leverage the latest traveler trends as part of your marketing strategy.

Travel 130

Travel Marketing Strategy Market Marketing 130

Hospitality Net

JULY 21, 2023

There are a lot of ways to tell a story, but the most impactful stories rely on visuals as much as they do words — that’s why creating video content as part of your destination marketing strategy can bring your location to life for travelers like nothing else.

Market 246

Market Marketing Marketing Strategy Travel 246

MediaBoom

JULY 13, 2023

Marketing strategies for travel agents can increase brand awareness, boost website traffic, increase leads, and result in more bookings. However, it takes an understanding of marketing to successfully employ these tactics. What is travel agency marketing? Look internally to identify your USP.

Marketing Strategy 78

Marketing Strategy Market Marketing Travel 78

Hospitality Net

NOVEMBER 19, 2024

In today’s hospitality industry, digital engagement is crucial, and Rosetta Hospitality leverages various strategies to connect meaningfully with travellers. While focusing on authenticity and simplicity, we use creative approaches to build lasting connections and enhance brand visibility.

Digital Marketing 100

Digital Marketing Marketing Strategy Market Marketing 100

Q4Launch

OCTOBER 10, 2023

But how do you boil down your lodge marketing and growth strategy to a formula that works? In short, make your lodge the destination for a traveler—not just a place to stay. Lodge marketing , like B&B marketing or any other niche marketing, requires an expert who understands your needs. Website design.

Marketing Strategy 98

Marketing Strategy Market Marketing Email Marketing 98

Hospitality Net

APRIL 28, 2023

During the early 2000s as internet marketing was rapidly advancing, we produced the first Hotel Internet Marketing Strategy Conference in 2003 and then the Revenue Management Strategy Conference in 2004.

Marketing Strategy 244

Marketing Strategy Revenue Management Revenue Market 244

MediaBoom

MARCH 15, 2024

A recent Statista report forecasts that by 2025, over ten percent of all retail sales in the United States will stem from mobile commerce, underscoring the critical need for luxury brands to innovate their digital marketing strategies. Example: Bulgari , the luxury jeweler, exemplifies content marketing mastery.

Digital Marketing 94

Digital Marketing Marketing Strategy Branding Market 94

Skift Blog

AUGUST 17, 2023

domestic tourism businesses want to hold on to the post-pandemic gains with Americans, they better upgrade their marketing strategies and experience offerings. Skift Take: If U.S. Dawit Habtemariam Read the Complete Story On Skift

Tourism 246

Tourism Marketing Strategy Business Market 246

Hospitality Net

MAY 27, 2024

Understanding the latest data around changing traveler search trends, booking behaviors, and global top-booked destinations can give you the edge you need to build a data-driven marketing strategy that delivers results.

Travel 100

Travel Marketing Strategy Market Marketing 100

MediaBoom

DECEMBER 11, 2024

Did you know that 70% of travelers now plan their trips online , with mobile devices driving over half of all bookings? Travelers are booking smarter than ever, using search engines, OTAs, and social media to shape their journeys. This is the power of email marketing it keeps your hotel relevant, memorable, and approachable.

Marketing Strategy 63

Marketing Strategy Hotel Marketing Market Marketing 63

Hospitality Net

SEPTEMBER 26, 2024

In the fast-paced landscape of digital marketing, staying ahead of the curve is crucial, especially for businesses in the travel industry. In this blog post, we will focus on the key aspects of hotel metasearch and its pivotal role in shaping effective travel marketing strategies.

Market 100

Market Marketing Travel Digital Marketing 100

Skift Blog

JUNE 9, 2023

Skift Take: Unlike Booking and Expedia, which continue to spend to acquire customers from Google – not dare bite the hand that feeds them – Hopper doesn’t list on any search platform. It gets more of its customers through direct channels. Pranavi Agarwal Read the Complete Story On Skift

Market 264

Market Marketing Travel Marketing Strategy 264

Skift Blog

JUNE 22, 2023

Skift Take: Travel bargain hunters are a fickle bunch, visiting more than two dozen websites on average before they book. Booking.com and its rivals spend billions annually to woo those travelers who wouldn't otherwise click over to their platforms. Dennis Schaal Read the Complete Story On Skift

Market 312

Market Marketing Travel Marketing Strategy 312

SiteMinder

SEPTEMBER 20, 2022

Hospitality marketing is focused on bringing guests through the doors of hospitality businesses. A variety of traditional marketing strategy models exist which are applicable to the hospitality industry, from the 4 Ps (Product, Price, Place or in the hotel world channel, Promotion) to the 7 Ps (add People, Process, Physical evidence).

Marketing Strategy 80

Marketing Strategy Market Marketing Hospitality 80

STAAH

NOVEMBER 12, 2024

Timing Matters : Plan your email campaigns based on guest travel patterns, booking times, and previous interactions. For example, business travelers, leisure guests, or families may respond better to tailored messages. Keep It Mobile-Friendly : Ensure all email content, from images to booking links, is optimized for mobile devices.

Email Marketing 78

Email Marketing Marketing Strategy Market Marketing 78

Webrezpro

MAY 29, 2024

As of 2023, international travel around the world was at 87 percent of what it was in 2019. Despite rising living costs, the desire to see the world is as strong as ever, and travelers are once again venturing far and wide. Your property can capture that demand with the right offerings and marketing strategy. […] Source

Travel 89

Travel Marketing Strategy Market Marketing 89

Hotel News Resource

DECEMBER 4, 2023

The hospitality industry saw unprecedented travel demand in 2022. Pent-up desire to get out of the house and escape the same 10-person circle incited the masses to jump on planes to anywhere outside their 50-mile radius. That's almost 3x the average during the height of the pandemic in 2020.

Marketing Strategy 104

Marketing Strategy Market Marketing Travel 104

Hospitality Net

APRIL 26, 2024

Every successful hotel marketing strategy needs to be able to adapt to stay competitive. As the travel industry continues to be in flux, Expedia Group Media Solutions continues to update and improve TravelAds for hotels to connect with their ideal customers and fill rooms.

Marketing Strategy 130

Marketing Strategy Hotel Marketing Market Marketing 130

Skift Blog

DECEMBER 15, 2023

Skift Take: Many marketers design hotel brands to appeal more to hotel owners than travelers. One reason? Creating a new brand is easier than fixing an old one. Sean O'Neill Read the Complete Story On Skift

Branding 321

Branding Hotels Market Marketing 321

Refine

AUGUST 23, 2024

By effectively marketing these initiatives, hotels can attract conscious travelers, enhance their brand reputation, and play an important role in shaping the future of tourism.

Marketing Strategy 52

Marketing Strategy Tourism Market Marketing 52

Catala Consulting

APRIL 3, 2024

As businesses increasingly seek partnerships that offer more than just a transactional relationship, hotels must innovate their marketing strategies to meet these evolving expectations. The cornerstone of effective B2B marketing lies in understanding the unique needs and decision-making processes of businesses.

B2B 52

B2B Marketing Strategy Hotel Marketing Branding 52

Hotel News Resource

APRIL 27, 2023

Designed for advanced level travel marketing professionals, ABTA's flagship Travel Marketing event combines inspirational case studies, thought-provoking keynotes and interactive panel discussions, to help inform and improve marketing strategies.

Market 81

Market Marketing Travel Marketing Strategy 81

Hotel Speak

MAY 30, 2024

The hospitality and travel industry is experiencing a spending surge, with online travel agencies (OTAs) like Expedia Group, Booking Holdings, Airbnb, and Trip.com Group collectively spending a record $4.08 billion on sales and marketing in the first quarter (Q1) of 2024. billion in marketing spend during Q1.

OTA 78

OTA Market Marketing Travel 78

Skift Blog

APRIL 17, 2023

Skift Take: Marriott's new ad campaign for its loyalty program doesn't explicitly mention online travel agencies. But the ad's gist is that you can find a hotel for any taste and budget on its app. Why book anywhere else? Sean O'Neill Read the Complete Story On Skift

Travel 246

Travel Marketing Strategy Hotels Hotel Marketing 246

Hospitality Net

NOVEMBER 12, 2024

Jerne (www.jerne.com), the leading platform connecting digital-focused travel curators with experience providers, is celebrating reaching 10,000 registered curators with the launch of an industry-first rating system to help experience providers efficiently and effectively manage their sales and marketing strategies through influential communities.

Marketing Strategy 100

Marketing Strategy Sales Market Marketing 100

Hospitality Net

MAY 24, 2024

Search engine optimization is a critical part of any hotel’s digital marketing strategy. With nearly three out of four travel bookings now happening online, having a strong presence on Google can be one of the biggest factors that contributes to any given property’s success.

Digital Marketing 100

Digital Marketing Marketing Strategy Closing Market 100

Hospitality Tech

SEPTEMBER 23, 2024

Leverage data-driven advertising, cross-channel campaigns, and seasonal messaging to stand out during the busiest travel season of the year.

Marketing Strategy 52

Marketing Strategy Market Marketing Travel 52

MediaBoom

JUNE 5, 2023

The travel and tourism sector is currently undergoing significant expansion, with companies fiercely vying for customer attention. To thrive in this highly competitive environment, it is vital to set your brand apart through the implementation of impactful travel content marketing.

Market 85

Market Marketing Travel Email Marketing 85

eHotelier

NOVEMBER 3, 2022

Women have significant economic influence in the travel sector. Here's a look at the benefits of better catering to female customers, the distinctions between marketing to men and women in the travel sector, and some tips on how businesses in the travel sector can better appeal to women.

Travel 98

Travel Market Marketing Business 98

STAAH

NOVEMBER 1, 2022

Towards the end of 2020, Google came to the aid of the ailing travel industry with rich insights that unlock the mysteries of travel demand. Since its inception, Google Travel Insights has become a go-to resource for astute hotel marketers wanting to understand guest behaviour patterns and trends to inform their strategy.

Travel 90

Travel Marketing Strategy Marketing Market 90

Little Hotelier

SEPTEMBER 4, 2024

What is domestic travel? Domestic travel is characterised by a trip where departure and arrival take place in the same country. This can include any category of travel, such as leisure or business, or even medical. Travellers will often take multiple domestic trips each year. What is local or regional travel?

Tourism 98

Tourism Travel Business Market 98

eHotelier

DECEMBER 20, 2022

Start off the new year on the right foot with this lesser-known hotel marketing strategy.

Marketing Strategy 119

Marketing Strategy Hotel Marketing Market Marketing 119

MediaBoom

NOVEMBER 3, 2023

In the last decade, you’ve probably seen the power of travel website SEO at play. It quietly aids travelers of all levels in finding new destinations, accommodations, and experiences. The global tourism market is booming, set to surpass 2.29 There are several benefits of SEO for a travel website. trillion U.S.

Travel 91

Travel Digital Marketing Market Marketing 91

Amadeus Hospitality

JUNE 9, 2023

on Wednesday morning, 8:50 am, and hear Sara Duggan, VP, Product Go to Market-Business Intelligence , share her views on “Real-Time Data and Smart Tech to Influence Your Distribution + Marketing Strategies,” on Wednesday at 3:30 pm. Group travel Group travel, an important aspect of hotel business, has also evolved.

Travel 98

Travel Hospitality Events Operations 98