Hospitality Net

AUGUST 23, 2024

Each quarter we share unique insights from our exclusive first-party data to help you stay competitive and leverage the latest traveler trends as part of your marketing strategy.

Travel 130

Travel Marketing Strategy Marketing Market 130

Guest Centric

APRIL 12, 2024

Reading Time: 5 minutes Hotel digital marketing strategies are crucial to grow direct bookings reduce dependency on intermediaries. Recent studies indicate that a significant majority of travelers. The post 5 Hotel Digital Marketing Strategies to Boost Direct Bookings appeared first on GuestCentric.

Digital Marketing 91

Digital Marketing Marketing Strategy Market Marketing 91

Refine

AUGUST 23, 2024

By effectively marketing these initiatives, hotels can attract conscious travelers, enhance their brand reputation, and play an important role in shaping the future of tourism.

Marketing Strategy 64

Marketing Strategy Tourism Market Marketing 64

STAAH

NOVEMBER 12, 2024

Timing Matters : Plan your email campaigns based on guest travel patterns, booking times, and previous interactions. For example, business travelers, leisure guests, or families may respond better to tailored messages. Keep It Mobile-Friendly : Ensure all email content, from images to booking links, is optimized for mobile devices.

Email Marketing 73

Email Marketing Marketing Strategy Market Marketing 73

Q4Launch

OCTOBER 10, 2023

But how do you boil down your lodge marketing and growth strategy to a formula that works? In short, make your lodge the destination for a traveler—not just a place to stay. Lodge marketing , like B&B marketing or any other niche marketing, requires an expert who understands your needs. Website design.

Marketing Strategy 98

Marketing Strategy Market Marketing Email Marketing 98

Hospitality Net

SEPTEMBER 26, 2024

In the fast-paced landscape of digital marketing, staying ahead of the curve is crucial, especially for businesses in the travel industry. In this blog post, we will focus on the key aspects of hotel metasearch and its pivotal role in shaping effective travel marketing strategies.

Market 100

Market Marketing Travel Digital Marketing 100

Hospitality Net

MAY 27, 2024

Understanding the latest data around changing traveler search trends, booking behaviors, and global top-booked destinations can give you the edge you need to build a data-driven marketing strategy that delivers results.

Travel 100

Travel Marketing Strategy Marketing Market 100

MediaBoom

MARCH 15, 2024

A recent Statista report forecasts that by 2025, over ten percent of all retail sales in the United States will stem from mobile commerce, underscoring the critical need for luxury brands to innovate their digital marketing strategies. Example: Bulgari , the luxury jeweler, exemplifies content marketing mastery.

Digital Marketing 94

Digital Marketing Marketing Strategy Branding Market 94

Catala Consulting

APRIL 3, 2024

As businesses increasingly seek partnerships that offer more than just a transactional relationship, hotels must innovate their marketing strategies to meet these evolving expectations. The cornerstone of effective B2B marketing lies in understanding the unique needs and decision-making processes of businesses.

B2B 52

B2B Marketing Strategy Hotel Marketing Branding 52

Skift Blog

JULY 26, 2024

Skift Take: Since the end of Covid, Intrepid has been transforming its marketing strategy by focusing on brand, rather than quick hit advertisements. Jesse Chase-Lubitz Read the Complete Story On Skift

Market 315

Market Marketing Marketing Strategy Branding 315

The Cosmos

JANUARY 19, 2023

A resort property needs to deploy many marketing strategies as they are meant to entertain their guests rather than just provide a room for a mere stay. To ensure that guests have an unforgettable experience, they deploy a range of resort marketing strategies , such as advertising, promotions, and customer engagement activities.

Marketing Strategy 52

Marketing Strategy Market Marketing Resorts 52

Hospitality Tech

SEPTEMBER 23, 2024

Leverage data-driven advertising, cross-channel campaigns, and seasonal messaging to stand out during the busiest travel season of the year.

Marketing Strategy 52

Marketing Strategy Market Marketing Travel 52

Up Hotel

AUGUST 21, 2023

One powerful tool that can contribute to crafting effective marketing plans is the SWOT analysis. In this article, we’re going to explore how the SWOT analysis can have a real impact on shaping digital marketing strategies within the hotel industry.

Marketing Strategy 52

Marketing Strategy Hotel Marketing Market Marketing 52

Webrezpro

MAY 29, 2024

As of 2023, international travel around the world was at 87 percent of what it was in 2019. Despite rising living costs, the desire to see the world is as strong as ever, and travelers are once again venturing far and wide. Your property can capture that demand with the right offerings and marketing strategy. […] Source

Travel 82

Travel Marketing Strategy Marketing Market 82

Up Hotel

AUGUST 21, 2023

In the fast-paced world of the hotel industry, where trends change rapidly and competition is fierce, having solid hotel marketing strategies is essential for success. One powerful tool that can significantly contribute to crafting effective marketing plans is the SWOT analysis.

Marketing Strategy 52

Marketing Strategy Hotel Marketing Market Marketing 52

Hospitality Net

NOVEMBER 12, 2024

Jerne (www.jerne.com), the leading platform connecting digital-focused travel curators with experience providers, is celebrating reaching 10,000 registered curators with the launch of an industry-first rating system to help experience providers efficiently and effectively manage their sales and marketing strategies through influential communities.

Marketing Strategy 100

Marketing Strategy Sales Marketing Market 100

SiteMinder

SEPTEMBER 20, 2022

Hospitality marketing is focused on bringing guests through the doors of hospitality businesses. A variety of traditional marketing strategy models exist which are applicable to the hospitality industry, from the 4 Ps (Product, Price, Place or in the hotel world channel, Promotion) to the 7 Ps (add People, Process, Physical evidence).

Marketing Strategy 80

Marketing Strategy Market Marketing Hospitality 80

gcommerce

SEPTEMBER 23, 2024

In the fast-paced landscape of digital marketing, staying ahead of the curve is crucial, especially for businesses in the travel industry. In this blog post, we will focus on the key aspects of metasearch and its pivotal role in shaping effective travel marketing strategies.

Market 52

Market Marketing Digital Marketing Travel 52

Hospitality Tech

OCTOBER 14, 2024

With more travelers seeking personalized stays, hoteliers are using data analytics to uncover valuable demographic insights. By narrowing their focus, operators can align marketing strategies with guest preferences, boosting both engagement and revenue.

Travel 52

Travel Marketing Strategy Revenue Operations 52

Skift Blog

AUGUST 15, 2024

Skift Take: In 2023, Booking and Expedia spent a combined $13 billion on marketing, with Booking demonstrating better efficiency and global reach. While both still invest heavily in Google, they're shifting towards alternative marketing strategies like price discounting and B2B channels.

Market 314

Market Marketing B2B Marketing Strategy 314

Hospitality Today

AUGUST 22, 2024

Two of the hotel industry's biggest demand segments - Gen Z and baby boomers - couldn't be more different from each other

Marketing Strategy 40

Marketing Strategy Market Marketing Travel 40

Hospitality Net

JULY 21, 2023

There are a lot of ways to tell a story, but the most impactful stories rely on visuals as much as they do words — that’s why creating video content as part of your destination marketing strategy can bring your location to life for travelers like nothing else.

Market 246

Market Marketing Marketing Strategy Travel 246

Hotel Speak

MAY 30, 2024

The hospitality and travel industry is experiencing a spending surge, with online travel agencies (OTAs) like Expedia Group, Booking Holdings, Airbnb, and Trip.com Group collectively spending a record $4.08 billion on sales and marketing in the first quarter (Q1) of 2024. billion in marketing spend during Q1.

OTA 83

OTA Market Marketing Travel 83

Hotel News Resource

DECEMBER 4, 2023

The hospitality industry saw unprecedented travel demand in 2022. Pent-up desire to get out of the house and escape the same 10-person circle incited the masses to jump on planes to anywhere outside their 50-mile radius. That's almost 3x the average during the height of the pandemic in 2020.

Marketing Strategy 104

Marketing Strategy Market Marketing Travel 104

Hospitality Net

JUNE 26, 2023

Creating relevant content that elevates your travel brand and appeals to travelers is essential to a destination’s marketing success. But in order to know whether you’re meeting your campaign goals or not, it’s important to understand if your content marketing strategy is having an impact.

Market 246

Market Marketing Marketing Strategy Travel 246

Xotels

JUNE 2, 2023

As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. Balancing direct room sales with third-party websites and online travel agents (OTA’s) is one of the challenges the hotel industry faces in 2023 and beyond.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

Cloudbeds

FEBRUARY 6, 2023

No doubt about it: social media is one of the most crucial tools in any hotel’s marketing strategy for promotion and advertisement. Read on to learn more about the importance of social media for hotels, along with 12 social media marketing strategies to try in 2023. What is a social media marketing strategy?

Marketing Strategy 52

Marketing Strategy Market Marketing Branding 52

Hotel News Resource

APRIL 27, 2023

Designed for advanced level travel marketing professionals, ABTA's flagship Travel Marketing event combines inspirational case studies, thought-provoking keynotes and interactive panel discussions, to help inform and improve marketing strategies.

Market 81

Market Marketing Travel Marketing Strategy 81

Hospitality Net

APRIL 26, 2024

Every successful hotel marketing strategy needs to be able to adapt to stay competitive. As the travel industry continues to be in flux, Expedia Group Media Solutions continues to update and improve TravelAds for hotels to connect with their ideal customers and fill rooms.

Marketing Strategy 130

Marketing Strategy Hotel Marketing Marketing Market 130

Hospitality Net

APRIL 28, 2023

During the early 2000s as internet marketing was rapidly advancing, we produced the first Hotel Internet Marketing Strategy Conference in 2003 and then the Revenue Management Strategy Conference in 2004.

Marketing Strategy 244

Marketing Strategy Revenue Management Revenue Marketing 244

MediaBoom

JUNE 5, 2024

In an industry as dynamic and competitive as travel, standing out online is crucial. Digital marketing for travel industry refers to all online efforts to promote your travel brand, tours, or destinations. Ready to make 2024 your best year yet in the travel industry?

Digital Marketing 52

Digital Marketing Market Marketing Travel 52

Hospitality Net

MAY 24, 2024

Search engine optimization is a critical part of any hotel’s digital marketing strategy. With nearly three out of four travel bookings now happening online, having a strong presence on Google can be one of the biggest factors that contributes to any given property’s success.

Digital Marketing 100

Digital Marketing Marketing Strategy Closing Marketing 100

Skift Blog

AUGUST 17, 2023

domestic tourism businesses want to hold on to the post-pandemic gains with Americans, they better upgrade their marketing strategies and experience offerings. Skift Take: If U.S. Dawit Habtemariam Read the Complete Story On Skift

Tourism 242

Tourism Marketing Strategy Business Marketing 242

Hotel News Resource

JUNE 19, 2024

Article - How Google and Meta Could Disrupt Travel Discovery with AI - Search Engine Land - Here's how AI from Google and Meta are influencing how consumers research and plan trips, reshaping marketing strategies.

Marketing Strategy 40

Marketing Strategy Travel Consumer Marketing 40

Little Hotelier

SEPTEMBER 4, 2024

What is domestic travel? Domestic travel is characterised by a trip where departure and arrival take place in the same country. This can include any category of travel, such as leisure or business, or even medical. Travellers will often take multiple domestic trips each year. What is local or regional travel?

Tourism 98

Tourism Travel Business Marketing 98

Hotel News Resource

MAY 22, 2024

ForwardKeys' Director of Intelligence & Marketing, Olivier Ponti, unveiled compelling insights into Asia Pacific travel trends at the PATA Annual Summit 2024 in Macau.

Market 45

Market Marketing Marketing Strategy Travel 45

Tambourine

OCTOBER 24, 2023

Tambourine, the Fort Lauderdale-headquartered digital marketing technology company serving hotels, resorts, and tourism destinations worldwide, is celebrating thirteen Travel Weekly Magellan Award wins with its clients.

Travel 45

Travel Digital Marketing Marketing Strategy Tourism 45