Skift Blog

JANUARY 14, 2025

However, Air France's new scent is the latest indication that multi-sensory airline marketing is here to stay. Skift Take: Traditionalists may turn their noses up at companies creating fragrances. Gordon Smith Read the Complete Story On Skift

Marketing Strategy 303

Marketing Strategy Marketing Market 303

Skift Blog

JULY 26, 2024

Skift Take: Since the end of Covid, Intrepid has been transforming its marketing strategy by focusing on brand, rather than quick hit advertisements. Jesse Chase-Lubitz Read the Complete Story On Skift

Market 301

Market Marketing Marketing Strategy Branding 301

Skift Blog

AUGUST 15, 2024

Skift Take: In 2023, Booking and Expedia spent a combined $13 billion on marketing, with Booking demonstrating better efficiency and global reach. While both still invest heavily in Google, they're shifting towards alternative marketing strategies like price discounting and B2B channels.

Marketing 302

Marketing Market B2B Marketing Strategy 302

Skift Blog

NOVEMBER 12, 2024

Travel brands need to re-evaluate their comms and marketing strategies. — Skift Take: An obsession with prestige can obscure the declining value of traditional media. Lex Haris Read the Complete Story On Skift

Branding 263

Branding Marketing Market Marketing Strategy 263

Advertiser: ZoomInfo

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.

Marketing

Lodging

SEPTEMBER 30, 2024

His responsibilities will include focusing on cross-marketing strategies, fostering business development, and collaborating with the investment teams to capture new opportunities.

Business 289

Business Real Estate Marketing Strategy Marketing 289

Skift Blog

DECEMBER 16, 2024

Skift Take: Still lumping all Asia Pacific travelers into one category in your marketing strategies? Travelokas latest findings show just how diverse and dynamic this travel market really is. Peden Doma Bhutia Read the Complete Story On Skift

Travel 238

Travel Marketing Strategy Marketing Market 238

Advertiser: ZoomInfo

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.

Marketing

Advertiser: ZoomInfo

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.

Marketing

Advertiser: ZoomInfo

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.

Marketing