Skift Blog

NOVEMBER 12, 2024

Travel brands need to re-evaluate their comms and marketing strategies. — Skift Take: An obsession with prestige can obscure the declining value of traditional media. Lex Haris Read the Complete Story On Skift

Branding 271

Branding Market Marketing Travel 271

Skift Blog

JULY 26, 2024

Skift Take: Since the end of Covid, Intrepid has been transforming its marketing strategy by focusing on brand, rather than quick hit advertisements. Jesse Chase-Lubitz Read the Complete Story On Skift

Market 312

Market Marketing Marketing Strategy Branding 312

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AUGUST 24, 2024

Leveraging AI for Personalized Hotel Marketing and Revenue Growth AI has the ability to process vast amounts of The post How AI is Advancing Digital Marketing Strategies for Hotels appeared first on Revfine.com.

Digital Marketing 98

Digital Marketing Marketing Strategy Market Marketing 98

Social Hospitality

JUNE 26, 2024

Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Imagine making data-driven decisions and driving real growth – that’s exactly what these strategies can do for your business, and we’re about to break it all down. Two strategies are better than one. Two approaches jump out as particularly effective.

Marketing Strategy 130

Marketing Strategy Business Market Marketing 130

Skift Blog

AUGUST 15, 2024

Skift Take: In 2023, Booking and Expedia spent a combined $13 billion on marketing, with Booking demonstrating better efficiency and global reach. While both still invest heavily in Google, they're shifting towards alternative marketing strategies like price discounting and B2B channels.

Market 312

Market Marketing B2B Marketing Strategy 312

Textedly

OCTOBER 24, 2024

Let’s dive into why Cyber Monday is crucial for online retailers, explore the surge in mobile shopping, and uncover how SMS marketing can amplify your sales strategy. With the rise of mobile shopping transforming consumer behavior, the role of SMS in driving sales has become increasingly pivotal.

Marketing Strategy 100

Marketing Strategy Market Marketing Retail 100

STAAH

NOVEMBER 12, 2024

Email marketing is a strong tool for hotels. Discover the strategies and tools to make your emails stand out. What is Hotel Email Marketing? Email marketing for hotels is an essential digital marketing channel that helps hotels connect with past, current, and potential guests. Define clear, measurable goals.

Email Marketing 72

Email Marketing Marketing Strategy Market Marketing 72

Hospitality Net

DECEMBER 11, 2023

Domestically, there are a few key locations that we heavily market to make sure our customers know about. This led me to spark the conversation with the Rising Marketing Leaders on how we are utilizing strategic hotel placement. The biggest being our National Park hotels. Here are our top tips.

Marketing Strategy 201

Marketing Strategy Market Marketing Hotels 201

Hospitality Net

MAY 24, 2023

JC Golf, the California-based golf management company, selected Tambourine, the Fort Lauderdale-headquartered hospitality digital marketing firm, for custom website design and paid media services to promote its portfolio of high-end courses, JC Player Cards, and membership options.

Digital Marketing 261

Digital Marketing Marketing Strategy Market Marketing 261

Are Morch

OCTOBER 2, 2022

Your content marketing strategy can be a powerful tool for driving traffic, leads, and sales. The post How To Use TikTok As A Part Of Your Hotel Content Marketing Strategy appeared first on Are Morch, Digital Transformation Coach.

Marketing Strategy 147

Marketing Strategy Market Marketing Sales 147

Guest Centric

APRIL 12, 2024

Reading Time: 5 minutes Hotel digital marketing strategies are crucial to grow direct bookings reduce dependency on intermediaries. The post 5 Hotel Digital Marketing Strategies to Boost Direct Bookings appeared first on GuestCentric. Recent studies indicate that a significant majority of travelers.

Digital Marketing 91

Digital Marketing Marketing Strategy Market Marketing 91

Q4Launch

OCTOBER 10, 2023

But how do you boil down your lodge marketing and growth strategy to a formula that works? Lodge marketing , like B&B marketing or any other niche marketing, requires an expert who understands your needs. Our digital marketing strategy has proven effective for lodges with a combination of: SEO implementation.

Marketing Strategy 98

Marketing Strategy Market Marketing Email Marketing 98

Hospitality Net

JULY 26, 2024

The same is true for marketing in the hospitality space. Developing effective marketing strategies that attract and retain guests, drive the topline and boost team member recruitment and retention takes a village, to borrow a phrase.

Market 277

Market Marketing Hospitality Marketing Strategy 277

Hospitality Net

SEPTEMBER 19, 2024

Traditionally used in economics and military strategy, game theory offers intriguing insights for luxury hotels aiming to enhance their marketing strategies. Enter game theory, a branch of mathematics that studies strategic interactions where the outcome for each participant depends on the actions of others.

Market 264

Market Marketing Hospitality Marketing Strategy 264

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JANUARY 27, 2024

Hotel Marketing Strategies Hotel marketing strategies encompass various techniques hotels use to promote their services, facilities, and unique selling points to potential customers. These strategies are crucial for increasing visibility, attracting guests, and fostering loyalty.

Marketing Strategy 52

Marketing Strategy Hotel Marketing Market Marketing 52

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AUGUST 23, 2024

The shift towards regenerative tourism represents a significant opportunity for hotels to differentiate themselves in a crowded market while contributing positively to the greater good.

Marketing Strategy 64

Marketing Strategy Tourism Market Marketing 64

MediaBoom

MARCH 15, 2024

A recent Statista report forecasts that by 2025, over ten percent of all retail sales in the United States will stem from mobile commerce, underscoring the critical need for luxury brands to innovate their digital marketing strategies. In traditional marketing, stories are used to create a new need among potential clients.

Digital Marketing 97

Digital Marketing Marketing Strategy Branding Market 97

gcommerce

AUGUST 16, 2023

Is your team looking for new and effective ways to maximize your email marketing efforts? The tips and strategies in our E-Book are tried and tested, and have been proven to yield great results. The post Email Marketing Strategy Recommendations Digital E-Book appeared first on GCommerce Solutions.

Email Marketing 77

Email Marketing Marketing Strategy Market Marketing 77

MediaBoom

AUGUST 10, 2023

using effective financial advisor marketing strategies is crucial to set your business apart. Knowing how to strategize and market your brand will give you an edge over your competition and boost business. But how do these marketing strategies ensure business development in such a saturated space?

Marketing Strategy 95

Marketing Strategy Scale Market Marketing 95

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JUNE 3, 2024

Question for Our Hotel Marketing Expert Panel For hotels with a smaller budget, what marketing strategies carry the biggest impact? Question by Cory Falter) Our Marketing Expert Panel Thom de Graaf - Online Marketing The post What are the Best Marketing Strategies for Hotels on a Budget?

Marketing Strategy 52

Marketing Strategy Market Marketing Online Marketing 52

Hospitality Net

JULY 17, 2024

In the fiercely competitive hospitality industry, marketing agencies play a pivotal role in helping luxury hotels and resorts stand out. A well-crafted marketing strategy can make the difference between a thriving property and one that struggles to fill rooms.

Market 245

Market Marketing Hospitality Marketing Strategy 245

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AUGUST 22, 2023

Being able to adapt quickly to market demands is a skill many hotel marketers should make an effort to master. And in this digital age, it never hurts to be more data-driven in your overall business strategy. One way to do this is by utilizing customer data in your marketing.

Marketing Strategy 98

Marketing Strategy Hotel Marketing Market Marketing 98

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NOVEMBER 21, 2023

Question for Our Hotel Marketing Expert Panel How can the “cost of acquisition” be calculated? Should it be added to direct marketing costs in comparison to OTA distribution costs? Should it be our main focus?

Marketing Strategy 75

Marketing Strategy Hotel Marketing Market Marketing 75

MediaBoom

APRIL 5, 2024

With this in mind, understanding the full impact of travel marketing has never been more essential. Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels. Secure your exclusive, free consultation with our luxury marketing experts today.

Marketing Strategy 93

Marketing Strategy Market Marketing Travel 93

Hospitality Net

APRIL 5, 2024

In today’s digital age, effective marketing strategies are essential for hotels to stay competitive and drive direct bookings. One of the key components of a successful digital marketing strategy is paid search advertising, which allows hotels to reach potential guests actively searching for accommodation options.

Digital Marketing 199

Digital Marketing Marketing Market Marketing Strategy 199

Mews

MAY 30, 2024

What is a social media marketing strategy? Social media marketing is a realm of digital marketing that focuses on the strategic use of social media platforms like X, Facebook, TikTok, YouTube, Instagram or LinkedIn to interact with customers, helping you to build your hotel brand, increase sales and drive traffic to your website.

Marketing Strategy 52

Marketing Strategy Market Marketing Digital Marketing 52

MediaBoom

JULY 13, 2023

Marketing strategies for travel agents can increase brand awareness, boost website traffic, increase leads, and result in more bookings. However, it takes an understanding of marketing to successfully employ these tactics. What is travel agency marketing? This guide is chock full of marketing ideas for travel agents.

Marketing Strategy 84

Marketing Strategy Market Marketing Travel 84

Hospitality Net

JUNE 5, 2024

This means you need to put your summer hotel marketing into high gear now. Summer is the perfect season to host vibrant and memorable events at your property and to increase revenue this summer.

Marketing Strategy 100

Marketing Strategy Hotel Marketing Market Marketing 100

Social Tables

JUNE 17, 2021

, the reality is that you need great marketing to stand out from other event planners and attract new clients. That’s where this post on event planner marketing comes in. In this post, we explore five proven strategies, tips, and examples that every event planner should know in order to boost their marketing efforts.

Marketing Strategy 148

Marketing Strategy Events Market Marketing 148

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MARCH 6, 2023

All-inclusive resorts can appeal to guests through convenience and value for money, but it is essential to use the right marketing strategies. In this article, you can find out all about all-inclusive resorts, learn about the different customer groups to focus on and explore the most effective marketing strategies to deploy.

Marketing Strategy 59

Marketing Strategy Resorts Market Marketing 59

Revinate

JUNE 17, 2024

Customer stories Direct booking triumph: How Pacific Hospitality Group’s marketing strategy drove $13M in direct revenue HOTEL TYPE: Group SOLUTIONS USED: Revinate Marketing, Revinate Guest Feedback, Revinate Ivy REGION: North America Goal Drive direct bookings Strategy Personalization, segmentation, [.]

Marketing Strategy 52

Marketing Strategy Revenue Market Marketing 52

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JANUARY 28, 2024

Boutique Hotel Boutique hotel marketing promotes the unique qualities and personalized experiences of smaller, often upscale hotels. It is crucial to differentiate these hotels in a competitive market, highlighting their distinctive style, intimate atmosphere, and tailored services.

Marketing Strategy 52

Marketing Strategy Hotel Marketing Revenue Market 52

Catala Consulting

APRIL 3, 2024

As businesses increasingly seek partnerships that offer more than just a transactional relationship, hotels must innovate their marketing strategies to meet these evolving expectations. The cornerstone of effective B2B marketing lies in understanding the unique needs and decision-making processes of businesses.

B2B 52

B2B Marketing Strategy Hotel Marketing Branding 52

Hospitality Net

MARCH 6, 2024

Guests in the pre-booking phase, either transient or group, have so many touchpoints throughout their journey, where do we, as marketers, start? Owners and operators know the importance of online presence, however, they don’t always know how to efficiently and effectively impact revenue-generating change.

Digital Marketing 100

Digital Marketing Marketing Strategy Market Marketing 100