Horizon Hospitality

APRIL 15, 2024

User Generated Content (UGC), which is anything that a customer shares about a brand on social media, seems to be a marketing golden ticket for restaurants. However, before chasing after this highly sought-after marketing content, the pros and cons must be weighed to avoid any severe marketing missteps.

Marketing Strategy 52

Marketing Strategy Marketing Market Cost Per Click 52

Social Hospitality

JUNE 1, 2023

Here are strategies you can implement to maximize your brand’s online visibility and stand out among the crowd. Hire Marketing Pros One of the ways to maximize your online visibility is through digital marketing. Most online searches are by people who are looking for local information.

Business 130

Business Hiring Marketing Strategy Marketing 130

eTourism

APRIL 19, 2017

Whatever else changes in the online marketing world, reviews will continue to form an integral part of the hotel shopping process for your guests. More than half of travellers around the world won't even consider booking a hotel before reading what previo

Marketing Strategy 52

Marketing Strategy Marketing Market Online Marketing 52

MediaBoom

JULY 4, 2023

Keeping up with the busy real estate market means real estate digital marketing can take the backseat. If you’re not keeping up with digital marketing in the real estate business, you’re missing out on leads. What is real estate digital marketing? Hiring a real estate digital marketing agency can make it easier.

Real Estate 87

Real Estate Digital Marketing Marketing Market 87

Cloudbeds

JANUARY 17, 2024

With restrictions to third-party data and new AI tools, lodging operators must familiarize themselves with the different hotel market trends and strategies to stand out from the crowd. Here, we look at how the travel landscape is evolving and the latest trends to shape your marketing strategies this year.

Hotel Marketing 98

Hotel Marketing Marketing Market Hotels 98

Little Hotelier

OCTOBER 11, 2023

Hotel email marketing is an online marketing technique that helps hoteliers reach a broader audience via email. Hotel email marketing has been done in the hospitality industry for decades now, since email has become a normal part of our everyday lives. Learn more Why is hotel email marketing important?

Email Marketing 98

Email Marketing Marketing Market Hotels 98

MediaBoom

APRIL 11, 2023

Digital marketing for manufacturers modernizes what is still, for many such companies, an old-school, outbound means of promoting themselves and their products. A digital marketing strategy will allow your company to achieve more of its goals in a measurable way. Do Manufacturing Companies Need Digital Marketing?

Digital Marketing 86

Digital Marketing Marketing Market B2B 86

eTourism

SEPTEMBER 24, 2019

After establishing your online marketing strategy, the next big step for your hotel is partnership marketing. By developing a mutually beneficial arrangement with a local business that shares the same values or goals as your brand, you'll be taking your m

Marketing 52

Marketing Market Online Marketing Marketing Strategy 52

Little Hotelier

AUGUST 29, 2023

What is bed and breakfast marketing? Bed and breakfast marketing is a specific approach to marketing your B&B business for attracting potential guests, getting more bookings, and increasing room revenue. However, bed and breakfast marketing can be very challenging at times, for a few reasons: 1.

Marketing 95

Marketing Market Target Marketing Marketing Strategy 95

Xotels

JUNE 2, 2023

As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. Balancing direct room sales with third-party websites and online travel agents (OTA’s) is one of the challenges the hotel industry faces in 2023 and beyond.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Marketing Market 40

MediaBoom

MARCH 14, 2023

What’s not to love about the digital age of bank marketing? But it’s a whole different story for marketers who are scrambling to keep up with the pace of technology. Bank marketing today isn’t what it used to be just a few years back. Bank marketing today isn’t what it used to be just a few years back. A lot is changing.

Marketing 69

Marketing Market Digital Marketing Marketing Strategy 69

MediaBoom

JULY 18, 2023

For a good reason, commercial real estate marketing is a hot topic. According to eMarketer , digital marketing spending surpassed traditional marketing channels for the first time in 2019. But, how can you make your real estate company stand out from the crowd and attract clients online?

Real Estate 87

Real Estate Marketing Market Email Marketing 87

Refine

DECEMBER 6, 2023

Question for Our Hotel Marketing Expert Panel What are the best practices for driving revenue-generating email marketing and for collecting valid email addresses from guests?

Email Marketing 52

Email Marketing Revenue Marketing Market 52

eTourism

JUNE 14, 2012

Landing pages have become an essential component of every business's online marketing strategy, and your resort is no exception.

Resorts 52

Resorts Online Marketing Marketing Strategy Marketing 52

eTourism

MAY 29, 2019

At eTourism, we're committed to optimised hotel website design and powerful online marketing strategies that generate exposure and increase direct bookings. If you're as keen as we are about getting customers to book direct, take a look at our list of pre

Digital Marketing 40

Digital Marketing Marketing Market Online Marketing 40

Social Hospitality

OCTOBER 10, 2023

It’s also critical to be strategic about the brand’s restaurant photography strategy to extend the depth of marketing through visuals. They use “digital-first” marketing Virtual restaurants rely heavily on online food delivery apps and platforms to reach their customer base.

Dining 147

Dining Real Estate Operations Branding 147

eTourism

AUGUST 2, 2021

It's a question worth asking, as it provides useful pointers for improving your online marketing strategy, hotel policies and the guest experience you offer in ways that will boost direct bookings in t What do guests check about your hotel before booking?

Online Marketing 52

Online Marketing Marketing Strategy Hotels Market 52

MediaBoom

AUGUST 25, 2023

Today more than ever, businesses across all industries must market themselves. As medspas have grown across the country, so too has the rise of medspa digital marketing. In this informative, detailed guide, we will delve deep into medspa digital marketing. Okay, so that’s the medspa part of medspa digital marketing.

Digital Marketing 66

Digital Marketing Marketing Market Email Marketing 66

STAAH

MAY 2, 2023

Is your marketing strategy aligned to it? With 92% of the travellers relying on a review before making a booking, this is extremely important in your marketing strategy. Email marketing, social media and blogs are a good channels to leverage at this stage of the travel funnel. Have you heard about it?

Online Marketing 82

Online Marketing OTA Marketing Strategy Travel 82

MediaBoom

SEPTEMBER 21, 2023

In the contemporary business landscape, digital marketing has emerged as an indispensable component of any business strategy. Of course, with so many types of digital marketing, trying to find the right fit for your business’s needs can be challenging.

Digital Marketing 52

Digital Marketing Marketing Market Email Marketing 52

MediaBoom

JUNE 27, 2023

This enchanting vision can become a reality through the power of a meticulously crafted hotel marketing plan, where strategic tactics, targeted campaigns, and innovative approaches converge to showcase your unique value proposition. It outlines specific marketing objectives, target markets, positioning, and tactics to achieve these goals.

Hotel Marketing 52

Hotel Marketing Marketing Market Marketing Strategy 52

eTourism

OCTOBER 10, 2010

Recent trends prove that having a good online marketing strategy may well have its advantages when it comes to acquiring resort bookings.

Resorts 40

Resorts Online Marketing Marketing Strategy Marketing 40

Social Tables

OCTOBER 17, 2016

Nevertheless, an awesome venue for your corporate event certainly helps with the marketing. If you’re releasing some sort of digital marketing software, then online marketing is the theme, and the event can include activities like SEO workshops, social media marketing lectures, and so on. Choosing a Venue.

Events 84

Events Online Marketing Market Marketing 84

Hotel Marketer

SEPTEMBER 2, 2023

Introducing the #AISummer2023 series, a continuation of the original #30DayAIChallenge in Spring. As the field of AI evolves, this series Continue Reading

Marketing 75

Marketing Market Sales Marketing Strategy 75

SiteMinder

AUGUST 1, 2024

It clarifies your marketing efforts by enabling you to pinpoint your target audience and craft effective campaigns to reach them. A solid business plan equips you to differentiate your hotel in a crowded market by highlighting your unique selling propositions. Target audience: Who are you trying to reach with your marketing efforts?

Business 95

Business Revenue Hotels Occupancy 95

eZee Absolute

NOVEMBER 19, 2023

Change in marketing trends and dynamics Challenge Marketing is one of the most common challenges faced by the hotel industry. Changes in the advertising and marketing trend often create problems for hoteliers. Also, traditional marketing methods aren’t that effective now. It is inevitable that with the right strategies.

Hotels 98

Hotels Hiring Services Market 98

Hotel Speak

JANUARY 11, 2024

Flexible Accommodation Options Investigate to ascertain the optimal combination of lodging categories, encompassing budget-friendly alternatives as well as opulent residences, with the intention of satisfying market demands.

Consumer 52

Consumer Market Research Accommodation Online Marketing 52

Xotels

AUGUST 15, 2022

Incorporate channel distribution costs like travel agent commission, agency fees and marketing investments, payroll for sales, marketing, and reservation, to determine the true net value of each segment. Hotels in vacation markets for many have been influenced (indoctrinated) by tour operators on how to manage their property.

Marketing 59

Marketing Market Hotels ROI 59

SiteMinder

JULY 13, 2024

Revenue management revolves around measurement of what customers from different audience segments are willing to pay, as well as the ever-changing supply and demand within each market. The right distribution channels can have strong marketing power, putting your hotel in front of many customers you aren’t able to contact directly.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Q4Launch

FEBRUARY 1, 2022

Here are the top reasons (Pay-per-Click) PPC is a smart marketing investment that delivers profitable revenue increases to your business. Why Should You Invest in Paid Search? Professionally managed PPC delivers terrific return-on-ad-spend (ROAS) as well as numerous other benefits.

Revenue 52

Revenue Marketing Market Consumer 52

Cloudbeds

OCTOBER 17, 2024

Ad retargeting tools also allow you to create ads with AI-generated content and set your own investment budget to streamline hotel marketing efforts. Niche OTAs are perfect if you’ve identified the markets that work best for your business, as guests are usually willing to pay more if they’re guaranteed a certain experience.

OTA 76

OTA Occupancy Hotels Revenue 76

Little Hotelier

DECEMBER 3, 2023

Why group hotel bookings are good for your small hotel Group travel plays an important role in your revenue management strategy. Group bookings are a powerful force, as it allows you to capture a chunk of travellers while only paying distribution and marketing costs for one booking.

Hotels 59

Hotels Travel Business Events 59

Hotelogix

AUGUST 31, 2024

For hotels that aim to tap into the international markets, GDS is an effective way to reach potential guests, finding whom otherwise can be impossible. Relevance of Global Distribution System Despite the increase in direct bookings and online marketing strategies, the Global Distribution System (GDS) remains relevant in the hotel industry.

Global Distribution System 40

Global Distribution System OTA Occupancy Hotels 40

Hotelogix

OCTOBER 18, 2023

GAC considers various costs related to marketing, sales efforts, and operational activities aimed at acquiring a guest. GAC is a significant financial indicator because it provides insights into the efficiency and effectiveness of your hotel's marketing and guest acquisition strategies. 

ROI 40

ROI Hotels Accommodation Marketing 40

Hotel Marketer

JUNE 4, 2023

With Generative AI tools getting better with every model iteration, it's getting harder and harder to spot the real stuff from the AI generated content. Take The Quiz - How Many Did You Spot? Here's a simple test ** you can take to see if you can spot the real photos from the AI generated…

Marketing Strategy 82

Marketing Strategy Online Marketing Market Marketing 82

Hotelogix

SEPTEMBER 15, 2022

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Marketing Strategy 75

Marketing Strategy Digital Marketing Online Marketing OTA 75

eZee Absolute

JANUARY 9, 2023

Use social media marketing. You can also turn to revenue management experts to create pricing strategies that bring in better profit. Explore new markets. If hotels can rework or tweak the look and feel, and services, they can differentiate themselves and stand out in the market. Use social media marketing.

OTA 52

OTA Hotels Accommodation Travel 52