MediaBoom

AUGUST 23, 2024

To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies. Resort marketing is the art and science of positioning a resort as the ideal destination for leisure or business travelers. Let’s get started.

Resorts 86

Resorts Marketing Market Marketing Strategy 86

Inn Quest

JUNE 13, 2023

When it comes to running a hotel, a well-executed marketing campaign can make all the difference. In this blog post, we will explore the key strategies and tactics for creating a successful hotel marketing campaign that captivates your target audience and delivers tangible results. Improve occupancy rates during the low season?

Hotel Marketing 56

Hotel Marketing Marketing Market Digital Marketing 56

Hotelogix

AUGUST 6, 2024

This shift requires a comprehensive approach integrating cost control, strategic marketing, and top-notch guest services. Increasing your Hotel's Market Share Growing your market share requires strategic marketing and distribution efforts. Run targeted marketing campaigns to attract high-value guests.

Revenue 52

Revenue Management Upsell Target Marketing 52

Little Hotelier

AUGUST 29, 2023

What is bed and breakfast marketing? Bed and breakfast marketing is a specific approach to marketing your B&B business for attracting potential guests, getting more bookings, and increasing room revenue. However, bed and breakfast marketing can be very challenging at times, for a few reasons: 1.

Marketing 95

Marketing Market Target Marketing Marketing Strategy 95

MediaBoom

APRIL 11, 2023

Digital marketing for manufacturers modernizes what is still, for many such companies, an old-school, outbound means of promoting themselves and their products. A digital marketing strategy will allow your company to achieve more of its goals in a measurable way. Digital marketing for manufacturers uses inbound over outbound methods.

Digital Marketing 88

Digital Marketing Marketing Market B2B 88

Hotelogix

SEPTEMBER 19, 2024

As the hospitality landscape evolves, knowing how to navigate these channels can significantly impact your occupancy rates and overall profitability. Additionally, direct bookings provide valuable customer data for targeted marketing and loyalty programs. Travel Agency vs Online Booking: Which is Better?

Travel 52

Travel OTA Target Marketing Occupancy 52

eZee Absolute

JANUARY 19, 2023

For years, hotels have been at a crossroads, trying to determine whether to handle marketing in-house or outsource it. So, the question at hand is, how can hotels determine which marketing approach to opt for? And, how to capitalize on the strengths of both in-house and outsourced marketing?

Hotel Marketing 81

Hotel Marketing Marketing Market Hotels 81

SiteMinder

AUGUST 1, 2024

It clarifies your marketing efforts by enabling you to pinpoint your target audience and craft effective campaigns to reach them. A solid business plan equips you to differentiate your hotel in a crowded market by highlighting your unique selling propositions.

Business 52

Business Revenue Hotels Occupancy 52

MediaBoom

MARCH 14, 2024

Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. A r obust local SEO strategy helps travelers find your hotel when they’re searching for accommodations in your vicinity, making it a critical component of your digital marketing efforts. Let Mediaboom guide you.

Digital Marketing 68

Digital Marketing Services Marketing Market 68

Cloudbeds

MARCH 20, 2023

And it all starts with hotel market segmentation. What is hotel market segmentation? Hotel market segmentation is the process of grouping hotel guests into categories based on shared behavior and characteristics. ” Why do you need market segmentation? Transient guests, on the other hand, are less predictable.

Hotel Marketing 52

Hotel Marketing Marketing Market Average Daily Rate 52

Hotel Management

DECEMBER 20, 2023

Veriu Group CEO, Zed Sanjana, and developer Tim Gurner are celebrating a successful first six months of Veriu Collingwood, with the apartment hotel garnering strong occupancy and room rates since opening. A lot of the target [market] was around project-focused corporate opportunity. It is a mix.

Construction 267

Construction Shopping Pipeline Occupancy 267

Hotelogix

OCTOBER 11, 2024

  Hopper is valuable for small to mid-sized hotels looking to increase visibility and occupancy without overspending on marketing. Hotels can take advantage of Hopper’s dynamic pricing tools, which automatically adjust room rates based on demand, seasonality, and market trends. How does Hopper work for hotels ? 

Occupancy 52

Occupancy Hotels Travel Management 52

STAAH

OCTOBER 15, 2024

Hotels using this integration have reported reduced overbookings and better room occupancy rates. Revenue Management Software (RMS) Revenue Management Software (RMS) optimizes room pricing by analyzing market trends, competitor pricing, and demand patterns.

Operations 85

Operations OTA Overbooking Revenue 85

SiteMinder

JUNE 12, 2024

By understanding and anticipating guest behaviour and market dynamics, hotels can optimise their pricing strategies to boost their bottom line. It’s a testament to how industries adapt, grow, and refine their strategies in response to changing market dynamics and customer expectations.

Yield Management 98

Yield Management Management Revenue Management Revenue 98

SiteMinder

APRIL 11, 2024

Airbnb advertising primarily involves promoting individual accommodation listings and experiences hosted on the Airbnb platform to potential guests through various marketing channels. Cost-effective marketing. Pricing strategy : Use competitive pricing strategies that reflect market demand, seasonality, and local events.

Dining 98

Dining Hotels Average Daily Rate Target Marketing 98

Hotelogix

JULY 11, 2024

As an independent hotel owner, you understand the challenges of driving revenue in a competitive market. By leveraging data and market insights, revenue management allows you to make informed and data-driven decisions to drive sales, occupancy, profitability, and sustainable growth.

Revenue Management 52

Revenue Management Revenue Management Hotels 52

eZee Absolute

MAY 13, 2024

An RMS is a comprehensive software solution designed to analyze various data points, including historical booking patterns, market demand, competitor pricing, and other factors that influence revenue generation for your hotel. For example: A hotel’s booking pace report for the upcoming month falls short of the occupancy target.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

SiteMinder

AUGUST 1, 2024

Hotel rate shopping is the practice of tracking and monitoring hotel rates amongst your local market and competitors. Today’s market demands the adoption of dynamic pricing and hotels now regularly change rates daily or even multiple times in a given day. What is hotel rate shopping?

Shopping 52

Shopping Revenue Average Daily Rate Revenue Management 52

Hotelogix

OCTOBER 4, 2024

Optimize Pricing: Some channel managers offer dynamic pricing tools to help you adjust rates based on demand, occupancy, and market conditions. Improve Occupancy Rates: If you’re focused on filling more rooms, choose a channel manager that offers real-time updates and dynamic pricing tools. Book A Demo for Hotelogix PMS

OTA 52

OTA Management Overbooking Revenue 52

Little Hotelier

FEBRUARY 25, 2024

In terms of hotel revenue management consulting, this guidance usually takes the form of more effective pricing – identifying and setting room rates that are alluring to your target market and result in more bookings, while maximising the amount you earn from each booking. Benchmarking against the market and key competitors.

Revenue Management 52

Revenue Management Revenue Services Management 52

STAAH

OCTOBER 15, 2024

Hotels using this integration have reported reduced overbookings and better room occupancy rates. Revenue Management Software (RMS) Revenue Management Software (RMS) optimizes room pricing by analyzing market trends, competitor pricing, and demand patterns. Must Read: 5 Reasons to Use a Revenue Management Solution for Your Hotel 4.

OTA 52

OTA Overbooking Revenue Management Revenue 52

SiteMinder

MAY 21, 2023

Although the target market has since changed, what remains constant is the hotel’s standards and work ethic. This has minimised revenue loss from vacant rooms while maximising our occupancy rates.”

Resorts 98

Resorts Overbooking Yield Management OTA 98

SiteMinder

OCTOBER 10, 2023

This includes fixed costs like rent or mortgage, salaries, and utilities, as well as variable costs like supplies, maintenance, and marketing. Let’s delve into some of the pivotal considerations: Market trends Understanding market trends is crucial for setting prices that are both competitive and profitable.

Target Marketing 59

Target Marketing Revenue Yield Management Marketing 59

Hotel Speak

JULY 19, 2024

It depends on the market. especially if your comp set is trending ahead on occupancy on the books. I would let my competitors take all the group business booked in advance, and when there wasn’t enough inventory in the market, I would take the transient overflow at a premium rate. What’s better? Sounds good, right?

Revenue 63

Revenue Management Revenue Management Average Daily Rate 63

Cloudbeds

MAY 8, 2024

After reading this article, you will learn how an effective analysis of your property’s booking performance will help you better understand your property’s demand patterns and how to leverage them to maximize revenue and occupancy. Occupancy rate indicates the percentage of utilization of hotel rooms.

Cancellation 52

Cancellation Revenue Occupancy Revenue Management 52

MediaBoom

FEBRUARY 23, 2024

Do you know what your luxury brand’s target audience truly desires? Are your marketing efforts effectively connecting with affluent customers? Understanding your target audience is crucial in order to stand out in the competitive world of luxury brands. What Values Drive Your Luxury Brand Target Audience?

Consumer 90

Consumer Branding Market Research Marketing 90

SiteMinder

JULY 13, 2024

Revenue management revolves around measurement of what customers from different audience segments are willing to pay, as well as the ever-changing supply and demand within each market. The right distribution channels can have strong marketing power, putting your hotel in front of many customers you aren’t able to contact directly.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Xotels

AUGUST 15, 2022

Incorporate channel distribution costs like travel agent commission, agency fees and marketing investments, payroll for sales, marketing, and reservation, to determine the true net value of each segment. Hotels in vacation markets for many have been influenced (indoctrinated) by tour operators on how to manage their property.

Market 59

Market Marketing Hotels ROI 59

SiteMinder

OCTOBER 10, 2022

Falling short of your competitors when it comes to guest experience, accommodation standards or your marketing and advertising strategy can quickly lead to lost revenue. The company is the recognised leader in hotel industry benchmarking and provides market data including supply and demand and market share information on a global scale.

Average Daily Rate 52

Average Daily Rate Occupancy Revenue Hotels 52

Inn Quest

SEPTEMBER 5, 2023

Invest in a Revenue Management System (RMS): RMS software uses data analysis and algorithms to optimize room pricing based on demand, occupancy, market conditions, and competitor rates. Marketing and Promotion Strategies: Create enticing packages and promotions during low-demand periods to stimulate bookings.

Management 87

Management Overbooking Revenue Hotels 87

Little Hotelier

NOVEMBER 20, 2023

It can be used to track guest information, preferences, and interactions, as well as to automate marketing and sales communications. Boosted occupancy rates By understanding guest preferences and booking patterns, you can be more effective in how to market your property and price your rooms, resulting in higher occupancy rates.

Upsell 59

Upsell Hotels Occupancy Revenue 59

Hotelogix

AUGUST 27, 2024

Online travel distribution is growing fast—faster than the overall travel market. While this offers new opportunities for your hotel, it also challenges you to cut distribution costs while expanding your brand in a highly competitive market. Integrating with a GDS can open up new markets and bring in more bookings.

Global Distribution System 52

Global Distribution System OTA Revenue Hotels 52

Cloudbeds

AUGUST 8, 2024

We also take a look at seven of the leading business intelligence solutions on the market, including our own Cloudbeds Insights. It can be market-specific or collected as part of your marketing campaigns. Data can be broken down into performance data, market and benchmarking data, and guest data.

Business 40

Business Revenue Management Forecasting Revenue 40

Xotels

APRIL 3, 2024

This is done by thoroughly understanding your property, its customers, and the market. Understand your Hotel´s Market The success of your revenue management strategy depends on how well you understand your market. This is one of the first steps when creating a revenue management strategy, performing thorough market research.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

Little Hotelier

JULY 16, 2024

This means managing supply and demand to hit your desired occupancy rate while also maximising the revenue returns for your business. Use data effectively – Gaining access to key market and competitor insights will give you a much clearer idea of how to approach your inventory management.

Management 52

Management Hotels Revenue OTA 52

SiteMinder

SEPTEMBER 6, 2023

Data collection From booking patterns to guest preferences, an online booking system captures a wealth of information that can be used for targeted marketing campaigns, personalised services, and operational improvements. This data-driven approach can give you a competitive edge in an increasingly crowded market.

Hotels 98

Hotels Revenue Occupancy Services 98

Cloudbeds

MARCH 23, 2023

It’s often said that the internet is the great equalizer, but the reality is that online travel is dominated by players with huge marketing budgets, like OTAs and big hotel brands. 11 hotel eCommerce strategies How can lodging businesses take advantage of the growing online travel market and attract more bookings?

OTA 98

OTA Digital Marketing Marketing Market 98